In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple mathematical formula that has the power to completely transform your business. They unpack the concept of leverage and show you exactly where to focus your time and energy for the biggest possible return.
If you feel like you're working hard but the numbers aren't reflecting your effort, it's likely you're focusing on the wrong things. Ben and David break down the five critical KPIs that actually drive growth. Forget vague goals like "more customers" or "more revenue."
This episode gives you a proven framework to increase your turnover by 46% and your profit by a massive 61% just by making small, consistent improvements.

Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
03:55 – What is business leverage? A simple spanner and pipe analogy.
05:50 – Unpacking the five key performance indicators (KPIs) you must measure.
07:27 – The five KPIs defined: leads, conversion rate, average spend, spending frequency, and profit margins.
08:32 – Why focusing on "more customers" is the wrong approach.
14:06 – How to start measuring your KPIs today, even if you think it's too complicated.
17:15 – The two lowest-risk, highest-impact areas to work on first (and why it isn't marketing).
19:28 – The danger of doubling your sales when you aren't profitable.
23:22 – The critical mindset shift: moving from working in your business to working on it.
28:02 – How to get the free workbook with 50 practical strategies.

Key Takeaways:
Focus on the Levers, Not the Outcomes: You cannot directly influence revenue or profit. Instead, you must focus on the five inputs you can control: leads, conversion rate, average spend, spending frequency, and profit margins.
Start with Profitability First: Before you spend another dollar on marketing, work on increasing your profit margins and your average sale value. This ensures every new customer you bring in is as profitable as possible.
What Gets Measured Gets Managed: The first step to improvement is measurement. Start tracking your five KPIs consistently to understand what's really happening in your business.
Small Changes Create Compounding Results: You don't need a massive breakthrough. Small, 10% improvements in each of the five key areas combine to create exponential growth in your bottom line.
Your Mindset is the Ultimate Lever: The most crucial shift is moving from being the "doer" to being the strategic owner who manages the business by its numbers.
🚀 Ready to unlock hidden profit in your business? Get your free Leverage Workbook with 50 strategies at maxmyprofit.com.au/leverage.
Tune in to discover the formula that will change the way you look at your business forever. Don't miss this episode, and be sure to subscribe for more expert advice every week.

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the most critical, yet often overwhelming, parts of building a scalable business: systems. They unpack the true meaning of S.Y.S.T.E.M. which stands for Save Yourself Time, Energy, and Money, and explain why it's the key to getting off the hamster wheel for good.
Tired of answering the same questions over and over? Feel like everything depends on you? Ben and David share practical, modern strategies for creating simple, effective systems for everything from answering the phone to delivering your product. They cut through the complexity and give you the tools and mindset shifts needed to start building a well-oiled machine that works without you.
If you're ready to stop being the bottleneck in your own business and start building an asset that has real value, this episode is your blueprint.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
04:32 – The acronym revealed: What S.Y.S.T.E.M. really stands for.
08:49 – The McDonald's principle: How systems create powerful consistency.
10:56 – Feeling overwhelmed? Where to start with building your first systems.
12:47 – The golden rule: "Systemise the routine, humanise the exception."
13:50 – The simplest system you can implement today: a phone script.
17:16 – A powerful leadership hack: How to stop being the answer machine for your team.
22:04 – The financial payoff: How systems dramatically increase the sale value of your business.
23:02 – If you get asked the same question twice, it's time to build a system.
30:16– The best way to create a system: Document a task while you're doing it.
36:37 – Your Next Steps and the free workbook.

Key Takeaways:
Start with the Annoying Stuff: Begin by systemising the simple, repetitive, low-skill tasks that drain your time and energy.
Document As You Go: The most efficient way to build a system is to record the steps (via text, video, or audio) while you are actually performing the task.
Use the Tools You Already Have: Your smartphone is a powerful system-building tool. Use its camera and voice recorder to create easy-to-follow video and audio guides.
Systems Create Freedom and Value: A business that runs on proven systems doesn't rely on you, making it more scalable, less stressful, and far more valuable to a potential buyer.
Stop Answering Questions: If a team member asks a question that a system can answer, guide them to the system. This trains them to be self-sufficient and reinforces the process.
Consistency Builds Trust: Systems ensure every customer gets the same great experience, every time, no matter who on your team serves them.
🚀 Ready to build your well-oiled machine? Get your free Systems Workbook at maxmyprofit.com.au/systems and start saving yourself time, energy, and money.
Tune in to get the practical steps you need to make it happen. Don't miss this episode and be sure to subscribe for more expert advice every week.

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin get straight to the point: revenue is just a vanity metric. The real measure of a successful business is how much profit it generates and how much value it holds for the future.
Ben and David unpack why so many owners fall into the trap of building a low-profit business that relies entirely on them. They discuss the critical mindset shifts needed to move from being an employee in your own company to a true business owner and investor.
If you're working flat out but not seeing the rewards, or if you've never really thought about your business's end game, this episode is a must-listen.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
02:43 – Why focusing only on revenue is a recipe for disaster.
04:58 – What's your end game? Defining the real purpose of your business (to sell, to run under management, or just to close down).
09:32 – Why most business owners have never considered an exit strategy and why you need one now.
13:57– The crucial mistake owners make: not paying themselves a proper market-rate salary (and why your "profit" might not be profit at all).
19:18 – The Mindset Ladder: Are you thinking like a Manager, an Owner, or an Investor?
22:29 – How to think about your business valuation and the difference between a 3x and 10x multiple.
24:38 – Your next steps and the free Business Value Workbook.

Key Takeaways:
Profit is the Real Scorecard: High turnover means nothing if there's no money left at the end of the day. A profitable business gives you lifestyle options and a valuable asset.
Begin with the End in Mind: Whether you plan to sell in five years or thirty, building a business with a clear succession plan makes it more systemised, profitable, and attractive.
Pay Yourself Properly: Your business must be profitable after paying a market-rate salary for the role you perform. If it isn't, you're just propping up a failing model.
Build an Asset, Not a Job: An investor wants to buy a business that runs without its owner. The less it relies on you, the more valuable it becomes.
Think Like an Investor: Shift your focus from managing day-to-day tasks to getting the best possible return on your investment of time and money.
🚀 It's time to build a business that truly serves you. Get your free Business Value Workbook at maxmyprofit.com.au/value.
Tune in to discover how to build a more profitable and valuable business today. Don't miss this episode, and remember to subscribe for more practical insights!

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: feeling constantly 'under the pump'. If your to-do list is never-ending and you're wearing 'busy' as a badge of honour, this one's for you.
Ben and David argue that the solution isn't another productivity hack or time management tool. It's a fundamental mindset shift. They unpack the psychological reasons we feel guilty for not 'working' and how to break free from the ingrained habits that keep us trapped in the 'mud pit' of day-to-day tasks.
Learn how to work on your business, not just in it, so you can finally build the business you imagined, one with more freedom and more profit.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
02:57– The psychology of 'being busy' and why we're hardwired to work
04:20 – Why being busy feels like a badge of honour (and why it's not)
07:44 – The mindset shift: the number one thing stopping you from changing
12:07 – Why you have to get comfortable with being uncomfortable (hiring, delegating, and letting go)
15:38 – Valuing your time over your money to unlock true growth
19:16 – Eisenhower's Theory: Are you working in Demand, Distraction, Delusion, or where you should be?
25:35 – 10 quick-fire tips you can implement today to start freeing up your time
34:08 – Your next steps and the Time Management Workbook

Key Takeaways:
Your Mindset is the Real Bottleneck: Before you can change your schedule, you have to change the way you think about work, value, and productivity.
'Hustle Culture' is a Trap: Working 18-hour days isn't sustainable or smart. The goal is to create impact and leverage, not just fill hours.
Shift from Working In to Working On Your Business: True progress happens when you step out of the daily grind to think strategically, systemise, and plan for the future.
Delegation is a Skill You Must Learn: To grow, you must learn to hire, delegate, and trust your team, even if you make mistakes along the way.
Systems Create Freedom: Creating repeatable processes is the key to ensuring your business can run effectively, even when you're not there.
Invest Your Time (or Money) to Create Leverage: If you have time but no money, invest your time. If you have money, invest it in hiring people to buy back your time.
🚀 Ready to stop being a slave to your business and start taking control of your time? Get your free Time Management Workbook at maxmyprofit.com.au/time.
Tune in to learn how to master your mindset and reclaim your week. Don't miss this episode, and don't forget to subscribe for more practical insights!