In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: finding and hiring great people. They explain why recruitment should be treated as a marketing function and walk you through a step-by-step process designed to save you time and improve the quality of your candidates.
Learn how to save time and make better hiring decisions with a proven, practical system. Ben and David will walk you through a process that shifts the workload to the applicant, ensuring the most committed and suitable candidates naturally rise to the top. It's the key to building the high-performing team your business deserves.
Episode Highlights:
0:00 - Welcome to the Max Your Business Podcast
5:35 - Why traditional recruiting methods are failing in the modern market.
11:41 - A mindset shift: Asking "What makes me a bad employer?"
13:00 - The core principle of the process: Letting candidates deselect themselves.
16:43 - Using initial filters like video submissions to gauge commitment.
19:15 - How to run a time-saving group interview to assess candidates collectively.
28:32- The final stage: A multi-step one-on-one interview process for top candidates.
33:41 - Resources to help: The free workbook and alternative recruitment services.
40:20 - Why you must treat recruitment as a marketing function.

Key Takeaways:
Recruiting is Marketing: Your approach to finding new team members should be as strategic as finding new customers. To attract great people, your business must be an attractive place to work.
Let Them Deselect: Build a process with multiple steps and hoops to jump through. The best candidates will rise to the challenge, while the rest will filter themselves out, saving you time.
Hire for Attitude: Focus on a person's attributes, values, and cultural fit first. Skills can often be taught, but a bad attitude is much harder to fix.
Group Interviews Save Time: Replace dozens of individual first-round interviews with a single, two-hour group session. It’s efficient and reveals how candidates perform under pressure and with others.
Involve Your Team: Get your existing team members involved in the scoring and selection process. It creates buy-in and helps ensure the new hire will be a great fit for the team.
Don't Look at Resumes First: Hold off on reviewing resumes until the final stage. By then, you’ll only be looking at the resumes of a few top-tier candidates who have proven they genuinely want the job.
🚀 Get your free Recruitment Workbook at maxmyprofit.com.au/recruit and start building a hiring process that attracts the best.
Tune in to learn how to stop hiring and start attracting the talent that will help your business thrive. Don’t miss this episode, and remember to subscribe for more practical insights every week.