『Max Your Business』のカバーアート

Max Your Business

Max Your Business

著者： Ben Fewtrell
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 It can be hard to know where to start when it comes to growing your business. You're not alone. Most entrepreneurs feel overwhelmed and don't even know where to start when it comes to growing their business.2023 経済学
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  • MYB118: 2026 Business Planning: How to Review Your Year and Reset for Growth

    MYB118: 2026 Business Planning: How to Review Your Year and Reset for Growth
    2025/12/18
    In this final episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin put on their coaching hats to guide you through the transition from the "silly season" into a powerful new year. It's been a cracking year, and as we race towards Christmas, it's easy to get caught up in the momentum and forget to stop, breathe, and reflect. Ben and David unpack why dwelling on the negatives of the past 12 months creates a "white worm" of negativity in your brain, and how shifting your focus to your wins can change your entire trajectory for 2026. They break down the essential formulas for success (Be x Do = Have), why you need to design your business like an architect designs a building, and how to set "Big Hairy Audacious Goals" by thinking like an 8-year-old with no limitations. If you want to hit the ground running when the doors open in 2026, this episode is your blueprint. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:45 – The power of listing your wins to create positive momentum 07:00 – The essential question: "What did I achieve that I am most proud of?" 10:14 – Setting your Reticular Activating System (RAS) for a successful 2026 12:16 – Three critical questions to review your year effectively 14:40 – Unpacking the "Be x Do = Have" success formula 20:18 – How changing your Response changes the Outcome (E + R = O) 24:45 – Using "childlike thinking" to remove limitations from your goals 27:00 – Why you must plan your profit and holidays before the work 39:50 – 2025 Wrap up and 2026 return dates Key Takeaways: Audit Your Wins: Your brain needs evidence of success; list what went right to build energy for next year. Stop Tolerating: Identify the bad clients, poor behaviour, or excuses that you will leave behind in 2025. Be x Do = Have: Success starts with who you are "being" (your beliefs and identity), not just the tasks you do. Design First, Build Second: Define your ideal profit and lifestyle numbers before you create the operational plan. Feed the Hungry Crowd: Be the energetic innovator in your industry who pushes boundaries and creates trends. Every Problem Has a Solution: Pre-empt your 2026 hurdles now and ask "How can I overcome this?" rather than "I can't." 🚀 See You in 2026! The Max Your Business Podcast will be taking a short break over the summer holidays. We will be back in your ears on Thursday, February 5th, 2026. Have a safe and happy Christmas, and keep building the business you imagined.
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    41 分
  • MYB117: How to Structure Your Business for Growth: Building a High-Performance Team

    MYB117: How to Structure Your Business for Growth: Building a High-Performance Team
    2025/12/11
    In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive deep into one of the biggest challenges business owners face: building a team that actually helps you grow, rather than just adding to your workload. As we head towards the end of the year, it's the perfect time to review not just where your business has been, but where your team is heading. Ben and David unpack why the old excuse of "it's hard to find good people" is often a reflection of the business owner's mindset, not the market. They discuss the critical shift from a "worker mindset" to a "business owner mindset," the dangers of building an organisational chart around specific people rather than outcomes, and why hiring for skills alone is a recipe for disaster. If you're ready to stop meddling in every task and start building a high-performance culture that attracts talent to you, this episode is a must-listen. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 06:44 – The First Step: Why you need a "Mindset for Growth" before you hire anyone 09:05 – Worker Mindset vs. Business Owner Mindset: Are you trading time for money or building an asset? 14:50 – Overcoming the psychological blocker of needing to "know it all" as a leader 20:15 – Structuring Your Business: Why you must design the role for outcomes, not for the person 25:20 – The Chef Analogy: Why hiring for skills without considering personality can ruin your culture 28:40 – Moving from "Job Ads" to "Attraction": How to get great staff coming to you 32:36 – Your Next Steps & A Special Offer Key Takeaways: Mindset is Everything: Your beliefs dictate your reality. Stop saying it's "hard to find staff" and shift your focus to attraction. Structure for Outcomes: Build your org chart around the functions your business needs, not the people you currently have. Clarify the Role First: Define the KPIs, accountabilities, and outcomes before you ever write a job ad. Hire for Attitude, Train for Skill: You can teach processes, but you can't teach culture fit. Be an Attractive Employer: Showcase your culture on socials to pull in talent—even those who aren't actively looking. 🚀 Special Offer: Ready to master the art of recruitment and leadership? Ben and David are offering 50% off their comprehensive "Building Your Team" course for a limited time. Go to maxmyprofit.com.au/byt and use the promo code MAXEDBYT at checkout. Tune in to learn how to structure your business for freedom and profit. Don't miss this episode—and don't forget to subscribe for more practical insights every week.
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    37 分
  • MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales

    MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales
    2025/12/04
    In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a massive issue for many business owners. That is the obsession with getting more leads while ignoring the ones they already have. If you are thinking about spending more money on marketing to grow your business, you might want to hit pause and listen to this first. Ben and David explain why increasing your conversion rate is far more profitable (and cheaper) than chasing new traffic. They unpack the psychology behind why people buy, why "convincing" customers is the wrong approach, and how a solid, repeatable sales process can transform your bottom line. Whether you love sales or it makes you cringe, this episode is packed with practical strategies. You will learn to help communicate better, reduce buyer resistance, and close more deals without being "salesy." Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 04:28 – The maths of sales: Stop spending on marketing and focus on conversion 05:54 – The "Test, Adjust, Measure" approach: You can't fix sales without the numbers 07:15 – Flipping the script: Helping people decide instead of convincing them 09:23 – The power of a boring process: Why your sales routine shouldn't change 14:00 – Communication skills: Why talking too much kills sales 16:03 – A tactile case study: How a "Santa Sack" of products doubled conversions 19:15 – Selling the hole, not the drill: Focus on the customer's transformation 26:15 – A special Christmas offer: Get 50% off the "Building Your Sales" course 30:35 – The Kirby Vacuum story: Selling $3,000 vacuums by sticking to the process Key Takeaways: Fix Conversion Before Marketing: Before you spend another cent on ads, look at your conversion rate. A small increase there can halve your customer acquisition cost and double your profitability. Stop Convincing, Start Qualifying: A good sales process isn't about tricking people into buying. It is about qualifying leads quickly so you are only talking to people who actually have a problem you can solve. Routine is Reliable: Great salespeople don't wing it. They follow a documented, step-by-step process that allows them to measure what works and what doesn't. Adapt Your Communication: Everyone buys differently. Whether it is visual, auditory, or hands-on, you need to adapt your style to match your prospect. Tools like DISC profiling can be a game changer here. Sell the Transformation: Your customer doesn't want your product. They want the result your product gives them. Focus on the "after" state rather than the features. Measure Everything: You need to know your numbers. If you don't know your current conversion rate or average dollar sale, you are flying blind. 🚀 Ready to overhaul your sales process? Get 50% off the Building Your Sales (BYS) course for a limited time. Go to maxmyprofit.com.au/bys and use the promo code MAXEDBYS at checkout. Tune in to learn how to stop leaving money on the table. Don't miss this episode and don't forget to subscribe for more practical insights every week.
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    35 分
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