In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin welcome special guest Anthony Perl—broadcaster turned podcast producer—to chat about how podcasting can drive growth, build trust and position you as the go-to expert in your field.
From common pitfalls like “podfading” to real-world examples across industries, Anthony breaks down why podcasting isn’t just for coaches or big brands. It’s a powerful tool for any business that wants to connect with its audience in a more human way.
And if you’re time-poor or tech-shy, you’ll love the model that lets you simply show up and speak while someone else takes care of the rest.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
01:43 – How Anthony turned a radio career into a podcast business
03:07 – Why most podcasts fail after a few episodes
07:44 – Podcasting as a tool for client retention and staff engagement
09:01 – B2B, B2C, schools, and franchises who podcasting works for
16:24 – Why niche audiences matter more than big download numbers
20:09 – A look at global podcast stats—36 billion listens a month
22:50 – What “done for you” podcasting actually looks like
23:49 – David shares how this exact model works for him
24:19 – Two types of podcasts: fly-on-the-wall vs conversational
27:34 – The rise of AI-generated podcasts—and why they fall short
29:10 – How authenticity builds trust in a digital world
31:46 – Don’t DIY your podcast—just like you wouldn’t DIY a root canal
33:26 – Where to start if you're ready to launch

Key Takeaways:
You don’t have to do it all – Focus on your expertise and let someone else guide the conversation and manage production.
Real conversations build real trust – Listeners spend time with your voice, which builds familiarity and authority.
Podcasting suits more businesses than you think – From coaching to panel beating, it's about the stories you share.
Your podcast becomes a content engine – One recording can fuel email, social media and website content.
Human connection still wins – Authentic stories and shared conversations are what people connect with most.
Thinking of launching a podcast? Visit podcastsdoneforyou.com.au to book a free 15-minute call with Anthony and see if it's the right fit for your business.
Tune in now and subscribe for more weekly episodes that help you Max Your Business.