In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business.
From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection.
If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in.
Episode Highlights:
0:00 - Welcome to the Max Your Business Podcast
3:07 - Why many business owners spend on marketing without knowing returns
7:20 - Wedding photographer case study
9:20 - The right attitude towards measurement
11:26 - Beyond sales: tracking utilisation, revenue per employee, and ROI
16:45 - Process improvements in action: caravan sales funnel and preschool tour example
19:30 - Why fixing mistakes costs double and how to build a culture of test–adjust–measure
22:37 - Starting simple: choosing easy metrics first, using A/B testing, and adopting a Kaizen mindset
25:40 - Measurement alone drives better focus and outcomes.

Key Takeaways:
Make testing a habit: It’s not a one-off task, but a culture shift that improves results across the business.
Start simple: Pick one or two easy numbers to track before adding more complexity.
Consistency matters most: Don’t chase perfect accuracy,focus on seeing trends over time.
Measure ROI everywhere: From marketing to staff utilisation and equipment upgrades, know if your spend is paying off.
Cut the guesswork: What gets measured gets managed—tracking alone improves focus and performance.

🚀 Get your free Test, Adjust and Measure to Grow Your Business worksheet at maxmyprofit.com.au/tam and set up your first simple metrics today.
Tune in now to stop guessing and start learning from your numbers, and don’t forget to subscribe for more practical, no-fluff business insights each week.