In this episode of the Max Your Business Podcast, Ben and David ask the question every business owner should be asking: is your marketing team actually delivering the leads your business needs?
From the Yellow Pages era to today’s AI-driven tools, lead generation has evolved fast, and the old one-person marketing team just doesn’t cut it anymore. They unpack why brand awareness alone won’t keep your sales pipeline flowing, and what it really takes to build a lead generation system that functions like a conveyor belt feeding your sales and operations teams with consistent, high-quality opportunities.
Ben and David also explore how shifts in technology (like Apple’s privacy updates and SMS marketing), specialist skills, and a well-integrated CRM can make or break your results. If you're still leaning on word of mouth or a jack-of-all-trades marketer, this episode will challenge your assumptions—and give you a blueprint to restructure your marketing for 2025 and beyond.
Episode Highlights
0:00 - Welcome to the Max Your Business Podcast
3:54 - Why lead generation must be the first machine in your business conveyor belt.
6:45 - The risks of relying on word of mouth or shopping centre traffic.
8:52 - Ben’s $3,470 Facebook ad campaign and the scalability of paid ads.
11:02 - Explaining the four business machines: lead generation, conversion, fulfilment, and operations.
15:19 - Old school marketing vs. today’s fast-changing digital landscape.
16:44 - Apple’s updates, AI, and the rise of SMS/DM marketing.
19:43 - The difference between a marketing coordinator and a marketing manager.
23:37 - Why modern marketing requires a team of specialists, not one person.
26:25 - Using data: acquisition costs, conversion rates, and lead quality.
27:17 - Ben’s homebrew store example: clever automation and tailored SMS marketing.
29:11- The role of CRMs and automation in lead generation.
30:29 - Why most business owners delay marketing and the case for outsourcing.
35:37 - How to build a marketing machine and your next steps

Key Takeaways
Lead Generation Is Machine #1 – Without leads, nothing else in your business runs.

Branding Isn’t Enough – A logo won’t grow your business. You need measurable, scalable lead flow.

One Person Can’t Do It All – Effective marketing needs specialists: SEO, ads, copy, automation, and more.

Test and Measure Everything – “Set and forget” is dead. Modern marketing is about data, iteration, and improvement.

Let Automation Do the Heavy Lifting – The right CRM lets you nurture, follow up, and convert—without burning out your team.

🚀 Ready to see what a real marketing team can do for your business?
Book a free strategy session with Ben at digitlc.com.au/strategy and start building a lead generation machine that delivers consistent, quality opportunities.
Tune in now and make sure your marketing team is actually working for your business. Don’t forget to subscribe for more practical, no-fluff insights every week.