『MYB102: Here's your #1 Lead Generation Strategy』のカバーアート

MYB102: Here's your #1 Lead Generation Strategy

MYB102: Here's your #1 Lead Generation Strategy

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 In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple but often overlooked growth strategy: getting your existing customers to come back. Too many business owners pour money and energy into chasing new leads, while ignoring the goldmine sitting right in front of them. Ben and David share practical stories—from car dealerships and broadband providers to Joe Girard, the world’s most successful car salesman—showing why customer loyalty, repeat business, and referrals are the real secret weapons for sustainable growth. If you’ve ever felt like you’re stuck on the hamster wheel of always needing “more leads,” this episode will show you how to slow down, refocus, and create a system that brings customers back time and time again. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:47 – Why repeat business is the #1 lead generation strategy most owners ignore 06:18 – Real stories: car sales follow-ups, referrals, and the power of customer experience 09:40 – Joe Girard’s record-breaking success by building relationships with simple handwritten notes 15:15 – A massage therapist’s case study: reactivating clients after five years of silence 17:28 – The importance of keeping a customer database and why most businesses miss this opportunity 20:10 – Using joint ventures, incentives, and loyalty rewards to engage existing customers 26:41 – Subscription models and creative ways to build repeat business (hairdressers, car repair, restaurants) 32:04 – Thinking differently: trade-ins, goodwill, and standing out with customer-focused initiatives 34:38 – The ABCD method for grading customers and focusing your energy where it counts Key Takeaways: Repeat Business is Your Secret Weapon – It costs far less to bring an existing customer back than to win a brand-new one. Communication Builds Trust – Don’t go quiet after the first sale. Consistent, thoughtful contact keeps you front of mind. Data Matters – Keep a database of every customer. It’s one of the most valuable assets in your business. Reward Loyalty First – Don’t just run special deals for new customers. Recognise and thank the ones who already buy from you. Think Creatively – Subscription models, loyalty offers, and even trade-ins can keep customers coming back. Focus Where It Counts – Grade your customers and put energy into the ones who bring the most value. 🚀 Want more practical ideas? Download the free workbook at maxmyprofit.com.au/Repeat and learn how to turn customers into raving fans. Tune in now and start building a business that keeps people coming back. Don’t forget to subscribe for more practical insights every week.
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