In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often.
Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour.
From building trust and relationships to introducing complementary products and creative engagement ideas, this conversation will spark fresh thinking about how to stay front of mind and increase revenue without starting from scratch.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
03:17 – What “spending frequency” means and why it matters
04:44 – Examples of high- and low-frequency businesses
06:55 – Creative ways low-frequency businesses can generate repeat sales
08:10 – David’s story: buying multiple cars but never getting a follow-up
10:44 – The power of staying connected with customers through social media
12:49 – Thinking beyond the original product: accessories, add-ons and services
16:42 – How events and demonstrations can encourage repeat purchases
18:59 – Why many businesses stopped doing VIP nights and how to bring them back
22:23 – The danger of being stuck in the day-to-day “mud pit”
25:43 – Lessons from retail: the BCF model for regular promotions
27:11 – Capturing customer details and using them wisely
28:30 – Get your free workbook with 7 ideas to increase spending frequency
29:25 – GPS Calibration: planning your one, three and five-year business journey

Key Takeaways:
It is six times easier to get an existing customer to buy again than to win a new one.
Spending frequency is not just about selling the same product, it is about offering complementary products, services or experiences.
Businesses that stay top of mind with regular, valuable communication get the repeat sales.
Low-frequency industries can still boost revenue by broadening their offer and deepening relationships.
Simple gestures such as follow-ups, invitations or personalised contact can make a big difference.
You can grow your business significantly without reinventing the wheel, simply by engaging your current customers more often.
🚀 Download your free 7 Ways to Increase Spending Frequency Workbook at maxmyprofit.com.au/buy

Tune in to discover how to get your customers buying more often, and remember to subscribe for more practical insights every week.