In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: feeling constantly 'under the pump'. If your to-do list is never-ending and you're wearing 'busy' as a badge of honour, this one's for you.
Ben and David argue that the solution isn’t another productivity hack or time management tool. It’s a fundamental mindset shift. They unpack the psychological reasons we feel guilty for not 'working' and how to break free from the ingrained habits that keep us trapped in the 'mud pit' of day-to-day tasks.
Learn how to work on your business, not just in it, so you can finally build the business you imagined, one with more freedom and more profit.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
02:57– The psychology of 'being busy' and why we’re hardwired to work
04:20 – Why being busy feels like a badge of honour (and why it’s not)
07:44 – The mindset shift: the number one thing stopping you from changing
12:07 – Why you have to get comfortable with being uncomfortable (hiring, delegating, and letting go)
15:38 – Valuing your time over your money to unlock true growth
19:16 – Eisenhower's Theory: Are you working in Demand, Distraction, Delusion, or where you should be?
25:35 – 10 quick-fire tips you can implement today to start freeing up your time
34:08 – Your next steps and the Time Management Workbook

Key Takeaways:
Your Mindset is the Real Bottleneck: Before you can change your schedule, you have to change the way you think about work, value, and productivity.
‘Hustle Culture’ is a Trap: Working 18-hour days isn't sustainable or smart. The goal is to create impact and leverage, not just fill hours.
Shift from Working In to Working On Your Business: True progress happens when you step out of the daily grind to think strategically, systemise, and plan for the future.
Delegation is a Skill You Must Learn: To grow, you must learn to hire, delegate, and trust your team, even if you make mistakes along the way.
Systems Create Freedom: Creating repeatable processes is the key to ensuring your business can run effectively, even when you’re not there.
Invest Your Time (or Money) to Create Leverage: If you have time but no money, invest your time. If you have money, invest it in hiring people to buy back your time.
🚀 Ready to stop being a slave to your business and start taking control of your time? Get your free Time Management Workbook at maxmyprofit.com.au/time.
Tune in to learn how to master your mindset and reclaim your week. Don’t miss this episode, and don’t forget to subscribe for more practical insights!