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Have you ever received an email that made your heart beat faster or spiked your blood pressure? We all know we're not supposed to respond right away, but how you respond will either increase or decrease the hostility and conflict. Hostile and undermining emails, letters, texts, and conversations can drain inordinate amounts of time, emotional energy and expense in the workplace. For over a dozen years, the BIFF method of communicating in writing has helped thousands of people calm conflicts and create clear communication in response to misinformation, blame, and unnecessary anger.

Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits.

Communication is a vital part of human lives. Without it, there will be nothing but chaos. Whether you are communicating with your family, friends, coworkers, or somebody you just met, it's often difficult to say what you mean. This book will put all the scattered pieces together and form a very solid communication framework for everybody in order to build stronger relationships.