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In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive reach across YouTube, TikTok, Facebook, and Instagram, to break down one of the most common questions owners ask: how often should you post on social media? Jonas explains why beginners should start slow—often with just one video per week—because the first 25 to 50 videos will take the longest to film, edit, and publish. He also emphasizes that early content will feel awkward, uncomfortable, and imperfect, but that each video builds skill and confidence, and posting consistently is more important than trying to go viral immediately.

Danny and Jonas then talk about timing, cadence, and how posting frequency evolves as you grow. Jonas shares how his team now publishes short-form content five to seven times per week and long-form multiple times per week, but stresses that owners shouldn’t start there. Instead, they should find a schedule they genuinely enjoy and maintain it. Whether it’s mornings, lunch hours, or evenings, Jonas explains that the exact time matters far less than building a reliable rhythm and showing up week after week. They also cover the importance of replying to comments early on to boost engagement, increase reach, and build real relationships with the audience.

The episode wraps up with an important principle: consistency is everything. Jonas explains that social content behaves like a modern TV show—your followers learn when to expect you, and algorithm performance improves when platforms see a stable pattern. While taking long breaks can hurt momentum, sticking to a predictable posting cadence—even a light one—keeps your audience engaged and your growth steady. For pest control owners balancing busy schedules, the takeaway is simple: start with a manageable weekly plan, improve a little each video, stay consistent, and scale your posting frequency only when the process becomes easier and more enjoyable.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#socialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive followings across YouTube, Facebook, Instagram, and TikTok. Jonas breaks down exactly what pest control companies should be posting on social media, why short-form video is the fastest way to grow, and how to think about content across different platforms. He explains the difference between short-form and long-form video, why short-form casts the widest net, and how long-form builds deeper trust, authority, and buyer intent. Danny and Jonas also cover how photos, carousels, and text posts fit into the strategy depending on the platform.

The conversation then shifts to what types of videos perform best. Jonas shares that pest control owners already have endless content—every inspection, every attic, every treatment, every weird situation, every pest type is a video waiting to happen. He explains how to turn common customer questions into simple, effective short-form content, why documenting what you’re already doing works better than trying to be overly polished, and how to avoid running out of ideas by modeling proven content. Jonas also talks about why people need to see a person on camera, how involving technicians can multiply content volume, and how small incentives inside the company can turn the whole team into content creators.

Danny and Jonas wrap up with practical advice on filming, setting up shots, and choosing between selfie-style videos, technician-shot videos, or simple tripod setups. Jonas explains why movement on camera improves engagement, why you only have a few seconds to hook the viewer, and how homeowners instantly trust a company more when they see real technicians handling real jobs in real environments. The episode closes with a simple takeaway: pest control companies will never run out of content, and the ones who document consistently—across all major platforms—will build authority, attract more customers, and separate themselves from every competitor still afraid to pick up the camera.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#socialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a pest control company generating over $10 million a year, to break down the best social media platforms for pest control companies. Jonas shares his firsthand experience growing a massive online presence, including 140,000 subscribers on YouTube and a large following across TikTok, Instagram, and Facebook. He explains why Facebook remains the strongest platform for generating local, high-quality leads, how TikTok and YouTube help expand brand reach far beyond your service area, and why Instagram still drives meaningful engagement with younger homeowners.

Danny and Jonas compare the major platforms and discuss how algorithms, demographics, and intent differ between them. Jonas walks through how he grew his channels, why virality is unpredictable, and why consistency matters more than perfection. They also dive into the difference between using personal pages and business pages, how local Facebook groups can amplify your content, and why becoming a recognizable face in your community creates real demand and brand loyalty—often before someone ever needs pest control service.

The conversation wraps up with Jonas highlighting the most underrated platform in the industry right now: LinkedIn. He explains how quickly you can grow there, how the algorithm pushes your content through comment networks, and why it’s especially valuable for companies doing commercial work. Danny and Jonas end by emphasizing that pest control owners shouldn’t rely on a single platform. Instead, they should distribute content across all major channels to maximize visibility, strengthen their brand, and stay in front of customers everywhere they spend time online.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrolsocialmedia #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #socialmedia #pestcontrol

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this full training session, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down the complete blueprint for building a high-performing digital marketing foundation as a pest control company. Across five in-depth segments, Danny explains how websites, keywords, Google Business Profiles, on-page SEO, and backlinks all work together to create authority, visibility, and long-term ranking power. From understanding your website as a digital storefront to structuring pages, category architecture, and service-area content, he walks through exactly how a pest control site should be built and what elements matter most for ranking and conversions.

The training continues with deep dives into keyword research, intent, and strategy—covering bottom-of-funnel money pages, geographic relevance, and how to use tools like SEMrush, Google Analytics, and Google Search Console to prioritize the right opportunities. Danny also breaks down everything pest control owners need to know about winning their Google Business Profile, including services, descriptions, reviews, photos, posting behavior, optimization routines, and the real ranking factors that determine who shows up in the map pack. He then explains the essentials of on-page SEO, from H1 structure and keyword placement to internal linking and the importance of real photos, clear headings, and well-optimized metadata.

Jake and Danny finish by unpacking backlinks—what they are, why they still matter, which ones are valuable, and how pest control companies can earn them through local sponsorships, partnerships, PR, and niche-relevant relationships. Danny explains the difference between quality and risky backlinks, how to approach outreach, how to think about long-term SEO investment, and when owners should begin outsourcing these tasks to experts. Altogether, this combined training gives pest control owners a complete, practical roadmap for building a premium online presence, improving rankings, and generating more calls through a strong, well-structured marketing foundation.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,100+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with his friend Danny Leibrandt, owner of Pest Control SEO, to unpack the truth about backlinks for pest control companies. Danny starts by answering the big question of whether backlinks still matter, explaining that they act as “votes of confidence” from other websites and are one of the key ways Google evaluates authority and trust. He breaks down what a backlink actually is, why one high-quality link from a relevant, authoritative site beats thousands of cheap spam links, and why local and niche-relevant backlinks (like links from local organizations, other pest control companies, or industry sites) are especially powerful for pest control businesses.Jake and Danny then dive into practical outreach strategies for earning those quality backlinks. Danny explains how local sponsorships, donations, and charities can be turned into legitimate SEO wins when you combine community involvement with smart link requests. He walks through how to find these opportunities, how to reach out without sounding spammy, and what kind of budgets make sense depending on the authority of the site. They also cover what low-quality and risky backlink tactics look like, including bulk link packages, irrelevant sites, and obvious link farms, and why Google’s getting better than ever at spotting manipulative patterns.The conversation wraps up with a candid look at how to think about backlink ROI and who should be handling this work. Danny explains that backlinks are more like PR and long-term brand building than quick-response advertising, and that it often takes months to see the impact. He emphasizes that most pest control owners should eventually delegate SEO and backlink work to a trusted agency, consultant, or specialist, especially as they approach or pass the seven-figure mark, while earlier-stage companies should prioritize faster-return channels like Facebook Ads, Google Ads, local service ads, and nailing the basics on their Google Business Profile and website.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDanny Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com #pestcontrolbacklinks #pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down how pest control companies should optimize their websites for SEO. Danny starts by explaining the three main pillars of SEO—on-page, technical, and off-page—and then zooms in on on-page factors that matter most for pest control websites. He walks through the four key places every primary keyword should appear on a page (URL, H1, title tag, and on-page text) and explains how to structure headings so Google clearly understands what each page is about and which keywords it should rank for.Jake and Danny then dive into internal linking and why it is one of the most underrated levers in pest control SEO. Danny explains the difference between internal and external links, how internal links act like “mini backlinks,” and how they help Google understand relationships between pages like different city or service pages. He also shares how tools like Google’s Gemini can analyze your entire site and suggest internal linking opportunities that strengthen relevance and authority across your most important pages.The conversation wraps up with a discussion on images, videos, and on-page optimization tools. Danny explains why real, unique photos and videos matter more for trust and conversions than stock or AI images, how to use alt text properly without over-optimizing, and why demonstrating real-world experience feeds into Google’s E-E-A-T framework. Finally, he shares practical tools like SEMrush, PageOptimizer Pro, and Meta SEO Inspector to audit title tags, meta descriptions, and headings, giving pest control owners a clear roadmap to tighten up their on-page SEO and improve rankings.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDanny Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com #pestcontrolwebsite #pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to walk through exactly how pest control companies can win their Google Business Profile and turn it into a consistent source of high-quality leads. Danny explains the most important details business owners must optimize, from services and descriptions to categories, basic information, and the one-time setup items most companies overlook. He also breaks down how to properly access and manage your profile, how to choose the right keywords for your city, and why the services section plays a bigger role than people realize.

Jake and Danny go deeper into the difference between one-time optimizations and the recurring actions that actually move rankings, especially the importance of collecting and replying to reviews. Danny outlines why most pest control companies fail at reviews, how to motivate technicians to collect them consistently, how to make the process simple for customers, and why thoughtful, personal responses matter far more for conversions than keyword-stuffed replies. They also discuss photo updates, freshness signals, login activity, and the subtle trust factors Google uses behind the scenes.

The episode closes with a breakdown of the most common Google Business Profile mistakes, including over-optimizing minor details, ignoring review consistency, using weak business names, and misunderstanding which factors truly impact rankings. Danny emphasizes that with a few hours of focused setup and the right recurring habits, most pest control owners can manage their profile themselves and see meaningful results quickly. This conversation gives owners a clear roadmap for turning their Google Business Profile into a powerful local lead-generation engine.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #jakesheldon #googlebusinessprofile #localseo

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down how pest control companies should approach keyword research and why it directly determines how many leads and calls your business gets. Danny opens the conversation by explaining the top keywords customers search for, how geography affects search behavior, and why slight variations in phrasing can create entirely different keyword opportunities. He also highlights why “pest control near me” and “pest control + city name” dominate search volume across the industry.

Jake and Danny go deeper into the difference between top-of-funnel, middle-of-funnel, and bottom-of-funnel keywords, focusing heavily on why pest control companies should prioritize bottom-of-funnel terms that drive conversions rather than informational phrases that simply generate traffic. Danny explains how tools like SEMrush, Google Analytics, and Google Search Console help identify high-intent keywords, understand search behavior, measure results, and uncover opportunities hidden in your existing data.

The episode closes with Danny’s framework for grouping, organizing, and prioritizing keywords, along with the strategy of optimizing pages that are already ranking in positions three to ten before creating new content. He emphasizes that effective keyword strategy isn’t about chasing traffic but about ranking for terms that turn into real customers. This conversation gives pest control owners a clear blueprint for identifying the best keywords and building a strategy that leads to more calls, more visibility, and better performance across Google.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrol #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #keywordresearch