Are you a pest control owner looking to grow? Join Our Facebook Group with 1,100+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with his friend Danny Leibrandt, owner of Pest Control SEO, to unpack the truth about backlinks for pest control companies. Danny starts by answering the big question of whether backlinks still matter, explaining that they act as “votes of confidence” from other websites and are one of the key ways Google evaluates authority and trust. He breaks down what a backlink actually is, why one high-quality link from a relevant, authoritative site beats thousands of cheap spam links, and why local and niche-relevant backlinks (like links from local organizations, other pest control companies, or industry sites) are especially powerful for pest control businesses.Jake and Danny then dive into practical outreach strategies for earning those quality backlinks. Danny explains how local sponsorships, donations, and charities can be turned into legitimate SEO wins when you combine community involvement with smart link requests. He walks through how to find these opportunities, how to reach out without sounding spammy, and what kind of budgets make sense depending on the authority of the site. They also cover what low-quality and risky backlink tactics look like, including bulk link packages, irrelevant sites, and obvious link farms, and why Google’s getting better than ever at spotting manipulative patterns.The conversation wraps up with a candid look at how to think about backlink ROI and who should be handling this work. Danny explains that backlinks are more like PR and long-term brand building than quick-response advertising, and that it often takes months to see the impact. He emphasizes that most pest control owners should eventually delegate SEO and backlink work to a trusted agency, consultant, or specialist, especially as they approach or pass the seven-figure mark, while earlier-stage companies should prioritize faster-return channels like Facebook Ads, Google Ads, local service ads, and nailing the basics on their Google Business Profile and website.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDanny Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com #pestcontrolbacklinks #pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon