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In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive reach across YouTube, TikTok, Facebook, and Instagram, to break down one of the most common questions owners ask: how often should you post on social media? Jonas explains why beginners should start slow—often with just one video per week—because the first 25 to 50 videos will take the longest to film, edit, and publish. He also emphasizes that early content will feel awkward, uncomfortable, and imperfect, but that each video builds skill and confidence, and posting consistently is more important than trying to go viral immediately.

Danny and Jonas then talk about timing, cadence, and how posting frequency evolves as you grow. Jonas shares how his team now publishes short-form content five to seven times per week and long-form multiple times per week, but stresses that owners shouldn’t start there. Instead, they should find a schedule they genuinely enjoy and maintain it. Whether it’s mornings, lunch hours, or evenings, Jonas explains that the exact time matters far less than building a reliable rhythm and showing up week after week. They also cover the importance of replying to comments early on to boost engagement, increase reach, and build real relationships with the audience.

The episode wraps up with an important principle: consistency is everything. Jonas explains that social content behaves like a modern TV show—your followers learn when to expect you, and algorithm performance improves when platforms see a stable pattern. While taking long breaks can hurt momentum, sticking to a predictable posting cadence—even a light one—keeps your audience engaged and your growth steady. For pest control owners balancing busy schedules, the takeaway is simple: start with a manageable weekly plan, improve a little each video, stay consistent, and scale your posting frequency only when the process becomes easier and more enjoyable.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#socialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive followings across YouTube, Facebook, Instagram, and TikTok. Jonas breaks down exactly what pest control companies should be posting on social media, why short-form video is the fastest way to grow, and how to think about content across different platforms. He explains the difference between short-form and long-form video, why short-form casts the widest net, and how long-form builds deeper trust, authority, and buyer intent. Danny and Jonas also cover how photos, carousels, and text posts fit into the strategy depending on the platform.

The conversation then shifts to what types of videos perform best. Jonas shares that pest control owners already have endless content—every inspection, every attic, every treatment, every weird situation, every pest type is a video waiting to happen. He explains how to turn common customer questions into simple, effective short-form content, why documenting what you’re already doing works better than trying to be overly polished, and how to avoid running out of ideas by modeling proven content. Jonas also talks about why people need to see a person on camera, how involving technicians can multiply content volume, and how small incentives inside the company can turn the whole team into content creators.

Danny and Jonas wrap up with practical advice on filming, setting up shots, and choosing between selfie-style videos, technician-shot videos, or simple tripod setups. Jonas explains why movement on camera improves engagement, why you only have a few seconds to hook the viewer, and how homeowners instantly trust a company more when they see real technicians handling real jobs in real environments. The episode closes with a simple takeaway: pest control companies will never run out of content, and the ones who document consistently—across all major platforms—will build authority, attract more customers, and separate themselves from every competitor still afraid to pick up the camera.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#socialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a pest control company generating over $10 million a year, to break down the best social media platforms for pest control companies. Jonas shares his firsthand experience growing a massive online presence, including 140,000 subscribers on YouTube and a large following across TikTok, Instagram, and Facebook. He explains why Facebook remains the strongest platform for generating local, high-quality leads, how TikTok and YouTube help expand brand reach far beyond your service area, and why Instagram still drives meaningful engagement with younger homeowners.

Danny and Jonas compare the major platforms and discuss how algorithms, demographics, and intent differ between them. Jonas walks through how he grew his channels, why virality is unpredictable, and why consistency matters more than perfection. They also dive into the difference between using personal pages and business pages, how local Facebook groups can amplify your content, and why becoming a recognizable face in your community creates real demand and brand loyalty—often before someone ever needs pest control service.

The conversation wraps up with Jonas highlighting the most underrated platform in the industry right now: LinkedIn. He explains how quickly you can grow there, how the algorithm pushes your content through comment networks, and why it’s especially valuable for companies doing commercial work. Danny and Jonas end by emphasizing that pest control owners shouldn’t rely on a single platform. Instead, they should distribute content across all major channels to maximize visibility, strengthen their brand, and stay in front of customers everywhere they spend time online.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrolsocialmedia #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #socialmedia #pestcontrol