In this episode, Jonas Olson dives deep into everything you need to know about branding your pest control company. He shares how he built Pest Badger from scratch to 15 locations by creating a recognizable, trustworthy brand centered around strong visuals, clear messaging, and emotional connection. From choosing the right company name to understanding your target demographic—mainly women aged 35–55 who value safety, reliability, and peace of mind—Jonas explains how every detail matters when building authority in your market.

He breaks down why most pest control companies get branding wrong, revealing how truck wraps, colors, and mascots can set you apart overnight. You’ll learn how to use design and simplicity to make your trucks your best lead generators, how to develop a memorable mascot like Buggy the Badger that builds connection across every touchpoint, and how to avoid outdated naming and tagline mistakes. Jonas also shares how premium positioning and consistent communication help you attract better customers, keep them longer, and charge what you’re worth.

Whether you’re just starting out or running a seven-figure operation, this video will completely change the way you think about branding and growth. Watch to learn how to become the “purple cow” of your market, how to turn branding into a direct revenue driver, and why investing in it early always pays off. For more resources, visit pestcontrolmillionaires.com and join the free community linked below.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #brand #branding #brandbuilding #brandstrategy #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to reveal what makes a killer truck wrap — and why it’s one of the most underrated marketing investments in the pest control industry. If your fleet still looks like every other white truck on the road, this episode will completely change how you think about branding, visibility, and lead generation.

Jonas walks through the full evolution of his company’s vehicles — from plain white trucks with small logos to bold, unmistakable pink wraps that turned heads everywhere they went. He explains how he analyzed his competitors’ brands, intentionally chose a standout color, and used the “Purple Cow” concept from Seth Godin to dominate his market. Along the way, he shares how each truck wrap directly generated measurable revenue — proving that branding can be a lead source, not just a vanity play.

Danny and Jonas also break down the most common truck wrap mistakes: cluttered designs, vague company names, generic taglines, and listing too many services. They discuss what every pest control business should include instead — a clear brand name, strong colors, a memorable mascot, and a simple tagline that tells people exactly what you do. Whether you’re running one truck or twenty, this episode shows why investing in great wraps isn’t just marketing — it’s a multiplier for your brand’s local dominance.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #truckwrap #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the founder and CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked branding strategies in home services — the power of mascots. Most pest control companies blend in with generic names and forgettable logos, but Jonas reveals why having a strong mascot can instantly separate you from every competitor in your market.

Jonas shares the story behind Buggy the Badger, the friendly face of Pest Badger, and how the character became the cornerstone of their brand identity. He explains how mascots build emotional connections, boost brand recall, and even become the voice of your marketing — from emails and texts to parades and community events. You’ll learn how Buggy shows up across every channel, from truck wraps to social media, creating familiarity and trust with customers and even inspiring local kids who dream of working for the brand someday.

Danny and Jonas also dive into practical ways to create your own mascot — whether it’s an animal, superhero, or original character — and how to design one that matches your company’s tone, target audience, and long-term goals. If you want to stand out in your community, build a memorable brand, and create emotional loyalty that lasts for years, this episode will show you exactly how to do it.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #mascot #mascots #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing