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In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive followings across YouTube, Facebook, Instagram, and TikTok. Jonas breaks down exactly what pest control companies should be posting on social media, why short-form video is the fastest way to grow, and how to think about content across different platforms. He explains the difference between short-form and long-form video, why short-form casts the widest net, and how long-form builds deeper trust, authority, and buyer intent. Danny and Jonas also cover how photos, carousels, and text posts fit into the strategy depending on the platform.

The conversation then shifts to what types of videos perform best. Jonas shares that pest control owners already have endless content—every inspection, every attic, every treatment, every weird situation, every pest type is a video waiting to happen. He explains how to turn common customer questions into simple, effective short-form content, why documenting what you’re already doing works better than trying to be overly polished, and how to avoid running out of ideas by modeling proven content. Jonas also talks about why people need to see a person on camera, how involving technicians can multiply content volume, and how small incentives inside the company can turn the whole team into content creators.

Danny and Jonas wrap up with practical advice on filming, setting up shots, and choosing between selfie-style videos, technician-shot videos, or simple tripod setups. Jonas explains why movement on camera improves engagement, why you only have a few seconds to hook the viewer, and how homeowners instantly trust a company more when they see real technicians handling real jobs in real environments. The episode closes with a simple takeaway: pest control companies will never run out of content, and the ones who document consistently—across all major platforms—will build authority, attract more customers, and separate themselves from every competitor still afraid to pick up the camera.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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