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In this full training session, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down the complete blueprint for building a high-performing digital marketing foundation as a pest control company. Across five in-depth segments, Danny explains how websites, keywords, Google Business Profiles, on-page SEO, and backlinks all work together to create authority, visibility, and long-term ranking power. From understanding your website as a digital storefront to structuring pages, category architecture, and service-area content, he walks through exactly how a pest control site should be built and what elements matter most for ranking and conversions.

The training continues with deep dives into keyword research, intent, and strategy—covering bottom-of-funnel money pages, geographic relevance, and how to use tools like SEMrush, Google Analytics, and Google Search Console to prioritize the right opportunities. Danny also breaks down everything pest control owners need to know about winning their Google Business Profile, including services, descriptions, reviews, photos, posting behavior, optimization routines, and the real ranking factors that determine who shows up in the map pack. He then explains the essentials of on-page SEO, from H1 structure and keyword placement to internal linking and the importance of real photos, clear headings, and well-optimized metadata.

Jake and Danny finish by unpacking backlinks—what they are, why they still matter, which ones are valuable, and how pest control companies can earn them through local sponsorships, partnerships, PR, and niche-relevant relationships. Danny explains the difference between quality and risky backlinks, how to approach outreach, how to think about long-term SEO investment, and when owners should begin outsourcing these tasks to experts. Altogether, this combined training gives pest control owners a complete, practical roadmap for building a premium online presence, improving rankings, and generating more calls through a strong, well-structured marketing foundation.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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