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In this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to walk through exactly how pest control companies can win their Google Business Profile and turn it into a consistent source of high-quality leads. Danny explains the most important details business owners must optimize, from services and descriptions to categories, basic information, and the one-time setup items most companies overlook. He also breaks down how to properly access and manage your profile, how to choose the right keywords for your city, and why the services section plays a bigger role than people realize.

Jake and Danny go deeper into the difference between one-time optimizations and the recurring actions that actually move rankings, especially the importance of collecting and replying to reviews. Danny outlines why most pest control companies fail at reviews, how to motivate technicians to collect them consistently, how to make the process simple for customers, and why thoughtful, personal responses matter far more for conversions than keyword-stuffed replies. They also discuss photo updates, freshness signals, login activity, and the subtle trust factors Google uses behind the scenes.

The episode closes with a breakdown of the most common Google Business Profile mistakes, including over-optimizing minor details, ignoring review consistency, using weak business names, and misunderstanding which factors truly impact rankings. Danny emphasizes that with a few hours of focused setup and the right recurring habits, most pest control owners can manage their profile themselves and see meaningful results quickly. This conversation gives owners a clear roadmap for turning their Google Business Profile into a powerful local lead-generation engine.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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