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In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive reach across YouTube, TikTok, Facebook, and Instagram, to break down one of the most common questions owners ask: how often should you post on social media? Jonas explains why beginners should start slow—often with just one video per week—because the first 25 to 50 videos will take the longest to film, edit, and publish. He also emphasizes that early content will feel awkward, uncomfortable, and imperfect, but that each video builds skill and confidence, and posting consistently is more important than trying to go viral immediately.

Danny and Jonas then talk about timing, cadence, and how posting frequency evolves as you grow. Jonas shares how his team now publishes short-form content five to seven times per week and long-form multiple times per week, but stresses that owners shouldn’t start there. Instead, they should find a schedule they genuinely enjoy and maintain it. Whether it’s mornings, lunch hours, or evenings, Jonas explains that the exact time matters far less than building a reliable rhythm and showing up week after week. They also cover the importance of replying to comments early on to boost engagement, increase reach, and build real relationships with the audience.

The episode wraps up with an important principle: consistency is everything. Jonas explains that social content behaves like a modern TV show—your followers learn when to expect you, and algorithm performance improves when platforms see a stable pattern. While taking long breaks can hurt momentum, sticking to a predictable posting cadence—even a light one—keeps your audience engaged and your growth steady. For pest control owners balancing busy schedules, the takeaway is simple: start with a manageable weekly plan, improve a little each video, stay consistent, and scale your posting frequency only when the process becomes easier and more enjoyable.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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