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In this episode, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a pest control company generating over $10 million a year, to break down the best social media platforms for pest control companies. Jonas shares his firsthand experience growing a massive online presence, including 140,000 subscribers on YouTube and a large following across TikTok, Instagram, and Facebook. He explains why Facebook remains the strongest platform for generating local, high-quality leads, how TikTok and YouTube help expand brand reach far beyond your service area, and why Instagram still drives meaningful engagement with younger homeowners.

Danny and Jonas compare the major platforms and discuss how algorithms, demographics, and intent differ between them. Jonas walks through how he grew his channels, why virality is unpredictable, and why consistency matters more than perfection. They also dive into the difference between using personal pages and business pages, how local Facebook groups can amplify your content, and why becoming a recognizable face in your community creates real demand and brand loyalty—often before someone ever needs pest control service.

The conversation wraps up with Jonas highlighting the most underrated platform in the industry right now: LinkedIn. He explains how quickly you can grow there, how the algorithm pushes your content through comment networks, and why it’s especially valuable for companies doing commercial work. Danny and Jonas end by emphasizing that pest control owners shouldn’t rely on a single platform. Instead, they should distribute content across all major channels to maximize visibility, strengthen their brand, and stay in front of customers everywhere they spend time online.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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