Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down how pest control companies should optimize their websites for SEO. Danny starts by explaining the three main pillars of SEO—on-page, technical, and off-page—and then zooms in on on-page factors that matter most for pest control websites. He walks through the four key places every primary keyword should appear on a page (URL, H1, title tag, and on-page text) and explains how to structure headings so Google clearly understands what each page is about and which keywords it should rank for.Jake and Danny then dive into internal linking and why it is one of the most underrated levers in pest control SEO. Danny explains the difference between internal and external links, how internal links act like “mini backlinks,” and how they help Google understand relationships between pages like different city or service pages. He also shares how tools like Google’s Gemini can analyze your entire site and suggest internal linking opportunities that strengthen relevance and authority across your most important pages.The conversation wraps up with a discussion on images, videos, and on-page optimization tools. Danny explains why real, unique photos and videos matter more for trust and conversions than stock or AI images, how to use alt text properly without over-optimizing, and why demonstrating real-world experience feeds into Google’s E-E-A-T framework. Finally, he shares practical tools like SEMrush, PageOptimizer Pro, and Meta SEO Inspector to audit title tags, meta descriptions, and headings, giving pest control owners a clear roadmap to tighten up their on-page SEO and improve rankings.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDanny Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com #pestcontrolwebsite #pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon