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In this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down how pest control companies should approach keyword research and why it directly determines how many leads and calls your business gets. Danny opens the conversation by explaining the top keywords customers search for, how geography affects search behavior, and why slight variations in phrasing can create entirely different keyword opportunities. He also highlights why “pest control near me” and “pest control + city name” dominate search volume across the industry.

Jake and Danny go deeper into the difference between top-of-funnel, middle-of-funnel, and bottom-of-funnel keywords, focusing heavily on why pest control companies should prioritize bottom-of-funnel terms that drive conversions rather than informational phrases that simply generate traffic. Danny explains how tools like SEMrush, Google Analytics, and Google Search Console help identify high-intent keywords, understand search behavior, measure results, and uncover opportunities hidden in your existing data.

The episode closes with Danny’s framework for grouping, organizing, and prioritizing keywords, along with the strategy of optimizing pages that are already ranking in positions three to ten before creating new content. He emphasizes that effective keyword strategy isn’t about chasing traffic but about ranking for terms that turn into real customers. This conversation gives pest control owners a clear blueprint for identifying the best keywords and building a strategy that leads to more calls, more visibility, and better performance across Google.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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