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Marketing 5.0
- Technology for Humanity
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
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Data-Driven Marketing
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- 著者: Mark Jeffery
- ナレーター: Jim Meskemin
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How organizations can deliver significant performance gains through strategic investment in marketing.
著者: Mark Jeffery
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Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
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The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
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With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
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Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
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This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
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Marketing
- A Very Short Introduction
- 著者: Kenneth Le Meunier-FitzHugh
- ナレーター: Mike Cooper
- 再生時間: 4 時間 8 分
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- 著者: Mark Jeffery
- ナレーター: Jim Meskemin
- 再生時間: 9 時間 35 分
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How organizations can deliver significant performance gains through strategic investment in marketing.
著者: Mark Jeffery
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Marketing 4.0
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- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
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The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
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ストーリー
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
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Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
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This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
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Marketing
- A Very Short Introduction
- 著者: Kenneth Le Meunier-FitzHugh
- ナレーター: Mike Cooper
- 再生時間: 4 時間 8 分
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
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When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
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HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- 著者: Harvard Business Review
- ナレーター: Steve Menasche, Teri Schnaubelt
- 再生時間: 4 時間 57 分
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Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- 著者: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, 、その他
- ナレーター: Bernard Setaro Clark, Susan Larkin
- 再生時間: 6 時間 48 分
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If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
著者: Harvard Business Review, 、その他
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HBR Handbooks Series: Harvard Business Review Project Management Handbook
- How to Launch, Lead, and Sponsor Successful Projects
- 著者: Antonio Nieto-Rodriguez
- ナレーター: Christopher Douyard
- 再生時間: 9 時間 59 分
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We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully.
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Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- 著者: Foster Provost, Tom Fawcett
- ナレーター: Benjamin Lange
- 再生時間: 12 時間 46 分
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Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
著者: Foster Provost, 、その他
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Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
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In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
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You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
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Digital Transformation
- Survive and Thrive in an Era of Mass Extinction
- 著者: Thomas M. Siebel
- ナレーター: Thomas M. Siebel
- 再生時間: 9 時間 8 分
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The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
著者: Thomas M. Siebel
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The Laws of Simplicity
- Design, Technology, Business, Life
- 著者: John Maeda
- ナレーター: Nick Podehl
- 再生時間: 2 時間 44 分
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Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.
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Simplicity and simple way of life being the best
- 投稿者: シンプルイングリッシュの村上博昭 日付: 2022/11/12
著者: John Maeda
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Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- 著者: Richard H. Thaler, Cass R. Sunstein
- ナレーター: Sean Pratt
- 再生時間: 11 時間 33 分
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
著者: Richard H. Thaler, 、その他
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Humble Inquiry
- The Gentle Art of Asking Instead of Telling
- 著者: Edgar H. Schein
- ナレーター: Sean Pratt
- 再生時間: 3 時間 30 分
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Communication is essential in a healthy organization. But all too often when we interact with people - especially those who report to us - we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid disastrous mistakes, to develop agility and flexibility, we need to practice Humble Inquiry. Ed Schein defines Humble Inquiry as "the fine art of drawing someone out, of asking questions to which you do not know the answer, of building a relationship based on curiosity and interest in the other person."
著者: Edgar H. Schein
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Business Strategy
- The Economist
- 著者: Jeremy Kourdi
- ナレーター: Christopher Oxford
- 再生時間: 9 時間 41 分
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A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
著者: Jeremy Kourdi
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The 30 Day MBA
- Your Fast Track Guide to Business Success
- 著者: Colin Barrow
- ナレーター: Tom Parks
- 再生時間: 13 時間 35 分
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If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the audiobook for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy.
著者: Colin Barrow
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Why the Rich Are Getting Richer
- 著者: Tom Wheelwright, Robert T. Kiyosaki
- ナレーター: Scott Merriman
- 再生時間: 6 時間 42 分
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It’s Robert Kiyosaki’s position that, “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best seller Rich Dad Poor Dad, the number one personal finance book of all time, and in Why the Rich Are Getting Richer, he makes his case.
著者: Tom Wheelwright, 、その他
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Value
- The Four Cornerstones of Corporate Finance
- 著者: Tim Koller, McKinsey & Company Inc., Bill Huyett, 、その他
- ナレーター: Todd McLaren
- 再生時間: 8 時間 11 分
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While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. Value explores the core of corporate finance without getting bogged down in numbers and is intended to give managers an accessible guide to both the foundations and applications of corporate finance. Filled with in-depth insights from experts at McKinsey & Company, this reliable resource takes a much more qualitative approach to what the authors consider a lost art.
著者: Tim Koller, 、その他
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Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- 著者: Marco Iansiti, Karim R. Lakhani
- ナレーター: Steven Jay Cohen
- 再生時間: 9 時間 38 分
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In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
著者: Marco Iansiti, 、その他
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The 6 Habits of Growth
- 著者: Brendon Burchard
- ナレーター: Brendon Burchard
- 再生時間: 5 時間 4 分
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
著者: Brendon Burchard
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The Harvard Business Review Entrepreneur's Handbook
- Everything You Need to Launch and Grow Your New Business
- 著者: Harvard Business Review
- ナレーター: William Sarris
- 再生時間: 7 時間 30 分
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Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.
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High School Level - World History
- The Fertile Crescent to the American Revolution
- 著者: Linwood Thompson, The Great Courses
- ナレーター: Linwood Thompson
- 再生時間: 14 時間 52 分
- オリジナル版
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Get a time-travelling tour of world history with these 30 brilliant lectures that cover the full story of human civilization, analyzing geography, technology, economies, social institutions, and cultural achievements. Every lecture is delivered in special period characters often invented to illustrate the life of their times. Professor Thompson speaks and acts like them. He actually becomes them! He's such an entertaining presenter that you’ll learn without knowing it.
著者: Linwood Thompson, 、その他
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Learn Better
- Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything
- 著者: Ulrich Boser
- ナレーター: Tom Parks
- 再生時間: 9 時間 14 分
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For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details, burn them into your memory, and then apply that knowledge at opportune times. But this approach to learning isn't nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.
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Helpful reminders
- 投稿者: Mina 日付: 2023/09/01
著者: Ulrich Boser
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The Heart of Business
- Leadership Principles for the Next Era of Capitalism
- 著者: Hubert Joly, Caroline Lambert - contributor
- ナレーター: Hubert Joly, William Sarris
- 再生時間: 7 時間 16 分
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Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.
著者: Hubert Joly, 、その他
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Negative Self-Talk and How to Change It
- 著者: Shad Helmstetter PhD
- ナレーター: Douglas Martin
- 再生時間: 1 時間 12 分
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Negative Self-Talk and How to Change It is an immediately helpful, life-changing handbook of how to deal with negative self-talk - for yourself, or anyone in your life. Shad Helmstetter, PhD, the best-selling author of more than 20 books, is the leading authority in the field of self-talk today. In this book written for today’s listener, Dr. Helmstetter gives you all of the important information you need to change negative self-talk forever, in a short, easy-listening, and condensed format.
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HBR's 10 Must Reads on Innovation
- HBR's 10 Must Reads Series
- 著者: Harvard Business Review, Peter F. Drucker, Clayton M. Christensen, 、その他
- ナレーター: Bryan Brendle, Susan Larkin
- 再生時間: 6 時間 26 分
- 完全版
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If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
著者: Harvard Business Review, 、その他
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Marketing 6.0
- The Future Is Immersive
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Graham Rowat
- 再生時間: 5 時間 40 分
- 完全版
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
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The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- 著者: Clayton M. Christensen
- ナレーター: Deaver Brown
- 再生時間: 1 時間 6 分
- 完全版
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This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
あらすじ・解説
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.