
Marketing 5.0
Technology for Humanity
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2か月無料体験
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¥1,700 で購入
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ナレーター:
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Steve Menasche
このコンテンツについて
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
©2021 John Wiley & Sons, Inc. (P)2021 Gildan Mediaこちらもおすすめ
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Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
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ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
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Improve Your Global Business English
- The Essential Toolkit for Writing and Communicating Across Borders
- 著者: Fiona Talbot, Sudakshina Bhattacharjee
- ナレーター: Teri Clark Linden
- 再生時間: 7 時間 31 分
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In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.
著者: Fiona Talbot, 、その他
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Summary: Zero to One by Peter Thiel and Blake Masters
- Notes on Startups, or How to Build the Future
- 著者: Dean Bokhari, FlashBooks
- ナレーター: Dean Bokhari
- 再生時間: 24 分
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This is an audio summary of Zero to One, a book containing hard-hitting set of standards for entrepreneurs, start-ups, and thought-leaders to carefully consider when building the “next big thing” of the future.
著者: Dean Bokhari, 、その他
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The Laws of Simplicity
- Design, Technology, Business, Life
- 著者: John Maeda
- ナレーター: Nick Podehl
- 再生時間: 2 時間 44 分
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Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.
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単純なほうがよい
- 投稿者: Second to NUN 日付: 2025/05/15
著者: John Maeda
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The 6 Habits of Growth
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- ナレーター: Brendon Burchard
- 再生時間: 5 時間 4 分
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総合評価
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ストーリー
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
著者: Brendon Burchard
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Power Moves
- Lessons from Davos
- 著者: Adam Grant
- ナレーター: Adam Grant
- 再生時間: 3 時間 3 分
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Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.
著者: Adam Grant
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Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
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総合評価
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This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
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Improve Your Global Business English
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- 著者: Fiona Talbot, Sudakshina Bhattacharjee
- ナレーター: Teri Clark Linden
- 再生時間: 7 時間 31 分
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総合評価
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In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.
著者: Fiona Talbot, 、その他
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Summary: Zero to One by Peter Thiel and Blake Masters
- Notes on Startups, or How to Build the Future
- 著者: Dean Bokhari, FlashBooks
- ナレーター: Dean Bokhari
- 再生時間: 24 分
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総合評価
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This is an audio summary of Zero to One, a book containing hard-hitting set of standards for entrepreneurs, start-ups, and thought-leaders to carefully consider when building the “next big thing” of the future.
著者: Dean Bokhari, 、その他
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The Laws of Simplicity
- Design, Technology, Business, Life
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- ナレーター: Nick Podehl
- 再生時間: 2 時間 44 分
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総合評価
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ナレーション
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ストーリー
Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.
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単純なほうがよい
- 投稿者: Second to NUN 日付: 2025/05/15
著者: John Maeda
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The 6 Habits of Growth
- 著者: Brendon Burchard
- ナレーター: Brendon Burchard
- 再生時間: 5 時間 4 分
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総合評価
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ナレーション
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ストーリー
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
著者: Brendon Burchard
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Power Moves
- Lessons from Davos
- 著者: Adam Grant
- ナレーター: Adam Grant
- 再生時間: 3 時間 3 分
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Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.
著者: Adam Grant
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Why the Rich Are Getting Richer
- 著者: Tom Wheelwright, Robert T. Kiyosaki
- ナレーター: Scott Merriman
- 再生時間: 6 時間 42 分
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It’s Robert Kiyosaki’s position that, “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best seller Rich Dad Poor Dad, the number one personal finance book of all time, and in Why the Rich Are Getting Richer, he makes his case.
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The author is right. I can assure so as a CPA/MBA.
- 投稿者: 塾生母妻娘経営者 日付: 2024/11/30
著者: Tom Wheelwright, 、その他
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The Presentation Secrets of Steve Jobs
- How to Be Insanely Great in Front of Any Audience
- 著者: Carmine Gallo
- ナレーター: Carmine Gallo
- 再生時間: 4 時間 17 分
- 完全版
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Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
著者: Carmine Gallo
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Summary: Principles by Ray Dalio
- Life and Work
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- ナレーター: Dean Bokhari
- 再生時間: 28 分
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This is an audio summary of Principles, a book by one of the most successful investors and entrepreneurs in the world, Ray Dalio. Ray goes below the surface of the successful reputation of his stock brokerage company, Bridgewater, to reveal the universal truths that he relied on to bring his business from the bottom to the top.
著者: Dean Bokhari, 、その他
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100 Ways to Motivate Yourself, Third Edition
- Change Your Life Forever
- 著者: Steve Chandler
- ナレーター: Fred Stella
- 再生時間: 6 時間 43 分
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With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act - methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.
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Great for passive reading
- 投稿者: Amazon カスタマー 日付: 2025/08/14
著者: Steve Chandler
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Think and Grow Rich (1937 Edition)
- The Original 1937 Unedited Edition
- 著者: Napoleon Hill
- ナレーター: Fred Stella
- 再生時間: 10 時間 52 分
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The original 1937 manuscript was written and edited with the assistance of Napoleon’s wife. In later years, the existing document was again edited by Dr. Hill. For example, the Foundation owns a 1958 edition that Hill edited personally. This did not lessen the book’s value in Hill’s judgment. Hill made the editing remarks in his own handwriting and the resulting 1960 edited edition has sold over 100 million copies making it the most read self-help book of all time.
著者: Napoleon Hill
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The One Thing
- 著者: Gary Keller, Jay Papasan
- ナレーター: Dean Bokhari
- 再生時間: 30 分
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Book summary of The One Thing by Gary Keller and Jay Papasan.
著者: Gary Keller, 、その他
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Business Strategy
- The Economist
- 著者: Jeremy Kourdi
- ナレーター: Christopher Oxford
- 再生時間: 9 時間 41 分
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A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
著者: Jeremy Kourdi
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Warren Buffett: Lessons from the World's Greatest Investor
- 著者: Jamie McIntyre
- ナレーター: Jamie McIntyre
- 再生時間: 1 時間 58 分
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The shortcut to success is to model those that are achieving the results you desire. When it comes to investing, is there any greater role model than the legendary Warren Buffett - arguably the world's greatest investor, with a $36-billion net worth, making him the world's third richest person? In this audiobook you will discover the three critical investment rules that Warren Buffet uses to achieve his investing success.
著者: Jamie McIntyre
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The Most Important Thing
- Uncommon Sense for The Thoughtful Investor
- 著者: Howard Marks
- ナレーター: John FitzGibbon
- 再生時間: 7 時間 9 分
- 完全版
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Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.
著者: Howard Marks
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A Little History of the World
- 著者: E. H. Gombrich
- ナレーター: Ralph Cosham
- 再生時間: 9 時間 11 分
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E. H. Gombrich's world history, an international best seller now available in English for the first time, is a text dominated not by dates and facts but by the sweep of experience across the centuries, a guide to humanity's achievements, and an acute witness to its frailties.
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Essential world history
- 投稿者: シンプルイングリッシュの村上博昭 日付: 2022/11/26
著者: E. H. Gombrich
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A Theory of Human Motivation
- 著者: Abraham H. Maslow
- ナレーター: Troy W. Hudson
- 再生時間: 59 分
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US psychologist Abraham Maslow’s A Theory of Human Motivation is a classic of psychological research that helped change the field for good. Like many field-changing thinkers, Maslow was not just a talented researcher, he was also a creative thinker - able to see things from a new perspective and show them in a different light. He studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people.
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心理学で有名なやつ
- 投稿者: Second to NUN 日付: 2025/05/14
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Time Management
- Discover Powerful Strategies to Increase Productivity, Master Your Habits, Amplify Focus, Beat Procrastination, and Eliminate Laziness for Achieving Your Goals!
- 著者: Steve G. Martin
- ナレーター: Steve G. Martin
- 再生時間: 1 時間 6 分
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The method you are about to learn can work extremely quickly to eradicate old procrastination habits and effortlessly boost your productivity and success in as little as one week! Do you find yourself unable to resist any temptations that waste your time? Do you want to strengthen your willpower and build solid habits that boost productivity? You're in luck, because Time Management by Steve Martin is just the audiobook you need! It's never too late. Get this audiobook now and start ingraining solid habits and strategies that will help you achieve your goals faster!
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時間
- 投稿者: Second to NUN 日付: 2025/05/15
著者: Steve G. Martin
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The Compound Effect
- Multiply Your Success One Simple Step at a Time
- 著者: Darren Hardy
- ナレーター: Darren Hardy
- 再生時間: 4 時間 44 分
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The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.
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やる気を少しもらいました
- 投稿者: コヨーテ 日付: 2023/03/11
著者: Darren Hardy
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Think Bigger
- How to Innovate
- 著者: Sheena Iyengar
- ナレーター: Orlagh Cassidy
- 再生時間: 6 時間 44 分
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Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give listeners a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.
著者: Sheena Iyengar
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The Amazon Way: Amazon's 14 Leadership Principles
- 著者: John Rossman, Tom Alberg - foreword
- ナレーター: Jeff Cummings
- 再生時間: 4 時間 40 分
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
著者: John Rossman, 、その他
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The 80/20 Rule
- Learn How to Leverage the Power of the 80/20 Rule to Transform Your Life
- 著者: Romy Osmond
- ナレーター: Steven Myles
- 再生時間: 34 分
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The 80/20 Principle, also known as the Pareto Principle, is a powerful concept that has been widely applied in various fields such as economics, business, and personal development. The principle states that in many situations, roughly 80% of effects come from 20% of the causes. This means that a small number of inputs (the 20%) are responsible for a large proportion of outputs (the 80%). In this audiobook, you will learn about the 80/20 Principle, and how you can use it to improve your productivity, efficiency, and effectiveness in various areas of your life.
著者: Romy Osmond
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Hello, Habits
- A Minimalist’s Guide to a Better Life
- 著者: Fumio Sasaki
- ナレーター: Brian Nishii
- 再生時間: 7 時間 16 分
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Fumio Sasaki changed his life when he became a minimalist. But before minimalism could really stick, he had to make it a habit. All of us live our lives based on the habits we’ve formed, from when we get up in the morning to what we eat and drink to how likely we are to actually make it to the gym. In Hello, Habits, Sasaki explains how we can acquire the new habits that we want - and get rid of the ones that don’t do us any good.
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分かりやすい内容
- 投稿者: masa masa 日付: 2023/01/11
著者: Fumio Sasaki
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The Brain-Based Guide to Communicating Better
- 著者: Professor Allison Friederichs Atkison, The Great Courses
- ナレーター: Professor Allison Friederichs Atkison
- 再生時間: 3 時間 3 分
- オリジナル版
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Professor Allison Friederichs will walk you through six lessons that can help you better know your own mind, and thus understand and transform your own methods of communication. You will learn how your brain acquires, processes, and retains information. You can then take that knowledge and apply it whenever you need to convey something to others, with the best possible results. While you may not have any control over how other people communicate, developing your own methods of connection and conversation can have a positive impact on both your personal and professional life.
著者: Professor Allison Friederichs Atkison, 、その他
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はじめての越境EC・海外Webマーケティング
- 著者: 徳田 祐希
- ナレーター: 初村 健矢
- 再生時間: 5 時間 3 分
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越境EC、海外Webマーケティングを成功させるために知っておくべき情報を一挙にまとめました。
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URLを50回以上読むと以外はGood
- 投稿者: かたやま 日付: 2023/12/12
著者: 徳田 祐希
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The 30 Day MBA
- Your Fast Track Guide to Business Success
- 著者: Colin Barrow
- ナレーター: Tom Parks
- 再生時間: 13 時間 35 分
- 完全版
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If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the audiobook for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy.
著者: Colin Barrow
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改訂版 究極のビジネス英語リスニングVol.2
- 著者: アルク
- ナレーター: アルク
- 再生時間: 1 時間 22 分
- 簡易版
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ドラマ仕立ての英文を題材に、リアルなビジネス現場を「耳で体験」
著者: アルク
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Learn Better
- Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything
- 著者: Ulrich Boser
- ナレーター: Tom Parks
- 再生時間: 9 時間 14 分
- 完全版
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For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details, burn them into your memory, and then apply that knowledge at opportune times. But this approach to learning isn't nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.
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Helpful reminders
- 投稿者: Mina 日付: 2023/09/01
著者: Ulrich Boser
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The Other Side of History: Daily Life in the Ancient World
- 著者: Robert Garland, The Great Courses
- ナレーター: Robert Garland
- 再生時間: 24 時間 28 分
- オリジナル版
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Look beyond the abstract dates and figures, kings and queens, and battles and wars that make up so many historical accounts. Over the course of 48 richly detailed lectures, Professor Garland covers the breadth and depth of human history from the perspective of the so-called ordinary people, from its earliest beginnings through the Middle Ages.
著者: Robert Garland, 、その他
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The Prince
- 著者: Niccolò Machiavelli
- ナレーター: Nigel Carrington
- 再生時間: 3 時間 12 分
- 完全版
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ストーリー
The Prince is a treatise that systematically charts the best strategies for successful governing. It unapologetically places realism above idealism, showing would-be kings how to get what they want while appearing to be generous and honourable, and advocates that the means — cruelty, duplicity and horror —justify the ends of secure monarchical rule. But it can also be read as the work of a secret republican subtly undermining the despotism of the ruling Medici family.