Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中
-
Marketing 4.0
- Moving from Traditional to Digital
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
商品を追加できませんでした
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
こちらもおすすめ
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
-
You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
-
The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
-
Business Strategy
- The Economist
- 著者: Jeremy Kourdi
- ナレーター: Christopher Oxford
- 再生時間: 9 時間 41 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
著者: Jeremy Kourdi
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
-
You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
-
The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
-
Business Strategy
- The Economist
- 著者: Jeremy Kourdi
- ナレーター: Christopher Oxford
- 再生時間: 9 時間 41 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
著者: Jeremy Kourdi
-
The Presentation Secrets of Steve Jobs
- How to Be Insanely Great in Front of Any Audience
- 著者: Carmine Gallo
- ナレーター: Carmine Gallo
- 再生時間: 4 時間 17 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
著者: Carmine Gallo
-
Negative Self-Talk and How to Change It
- 著者: Shad Helmstetter PhD
- ナレーター: Douglas Martin
- 再生時間: 1 時間 12 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Negative Self-Talk and How to Change It is an immediately helpful, life-changing handbook of how to deal with negative self-talk - for yourself, or anyone in your life. Shad Helmstetter, PhD, the best-selling author of more than 20 books, is the leading authority in the field of self-talk today. In this book written for today’s listener, Dr. Helmstetter gives you all of the important information you need to change negative self-talk forever, in a short, easy-listening, and condensed format.
-
The Amazon Way: Amazon's 14 Leadership Principles
- 著者: John Rossman, Tom Alberg - foreword
- ナレーター: Jeff Cummings
- 再生時間: 4 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
著者: John Rossman, 、その他
-
The 6 Habits of Growth
- 著者: Brendon Burchard
- ナレーター: Brendon Burchard
- 再生時間: 5 時間 4 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
著者: Brendon Burchard
-
Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- 著者: Mark Jeffery
- ナレーター: Jim Meskemin
- 再生時間: 9 時間 35 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
How organizations can deliver significant performance gains through strategic investment in marketing.
著者: Mark Jeffery
-
Indistractable
- How to Control Your Attention and Choose Your Life
- 著者: Nir Eyal, Julie Li
- ナレーター: Nir Eyal
- 再生時間: 5 時間 15 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
-
-
Great insight about how to deal with distractions
- 投稿者: Thiago Souza 日付: 2024/03/19
著者: Nir Eyal, 、その他
-
Resilience
- HBR Emotional Intelligence Series
- 著者: Harvard Business Review
- ナレーター: Daniel Henning, Rachel Perry
- 再生時間: 2 時間 4 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.
-
Digital Marketing Fundamentals
- OMCP's Official Guide to OMCA Certification
- 著者: Greg Jarboe, Matt Bailey, Michael Stebbins
- ナレーター: Jason Leikam
- 再生時間: 16 時間 17 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.
著者: Greg Jarboe, 、その他
-
Power Moves
- Lessons from Davos
- 著者: Adam Grant
- ナレーター: Adam Grant
- 再生時間: 3 時間 3 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.
著者: Adam Grant
-
How to Be More Intentional with Time
- 著者: Laura Vanderkam
- ナレーター: Laura Vanderkam
- 再生時間: 33 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
People who do amazing things in the world - developing a new cancer drug, creating award-winning ads, helping their communities - may seem to have all sorts of advantages. But they don’t have any more hours than the rest of us. Instead, they may be allocating their hours in interesting ways that the rest of us can learn from. In this workshop, time management expert Laura Vanderkam explains about how broadening our perspective on time will help us be more intentional with the hours we have, and shares the simple, practical steps your team can take to start making time work for them.
著者: Laura Vanderkam
-
The 30 Day MBA
- Your Fast Track Guide to Business Success
- 著者: Colin Barrow
- ナレーター: Tom Parks
- 再生時間: 13 時間 35 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the audiobook for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy.
著者: Colin Barrow
-
Nine Things Successful People Do Differently
- 著者: Heidi Grant Halvorson
- ナレーター: Shannon Parks
- 再生時間: 1 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Decades of research on achievement suggests people at the top of their game tend to reach their goals because of what they do - not because of who they are. In this short, provocative, and useful HBR Single, motivational psychologist Heidi Grant Halvorson translates the psychological secrets of these winning human beings for your use.
-
Self-Discipline
- Develop Everlasting Habits to Master Self-Control, Productivity, Mental Toughness, and a Spartan Mindset for Creating a Life of Success to Beat Addiction, Procrastination, & Laziness
- 著者: Steve Martin
- ナレーター: Steve Martin
- 再生時間: 1 時間 11 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Do you struggle with self-control? Do you lack the focus to move forward in life and reach your dreams? Do you constantly envy how motivated your peers are? Self-Discipline by coach and expert Steve Martin is what you need to turn your dreams into reality! Steve knows that self-discipline helps hone your ability to resist any temptations, improve your focus, and boost concentration to get things done. If you’re ready to finally change your life and embrace self-discipline, buy this audiobook now and take your fist step toward success!
著者: Steve Martin
-
The Laws of Simplicity
- Design, Technology, Business, Life
- 著者: John Maeda
- ナレーター: Nick Podehl
- 再生時間: 2 時間 44 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.
-
-
Simplicity and simple way of life being the best
- 投稿者: シンプルイングリッシュの村上博昭 日付: 2022/11/12
著者: John Maeda
-
Zen Mind, Beginner's Mind
- Informal Talks on Zen Meditation and Practice
- 著者: Shunryu Suzuki
- ナレーター: Peter Coyote
- 再生時間: 2 時間 58 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In the beginner's mind there are many possibilities, but in the expert's there are few. So begins this most beloved of all American Zen works....
著者: Shunryu Suzuki
-
Marketing
- A Very Short Introduction
- 著者: Kenneth Le Meunier-FitzHugh
- ナレーター: Mike Cooper
- 再生時間: 4 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
-
100 Ways to Motivate Yourself, Third Edition
- Change Your Life Forever
- 著者: Steve Chandler
- ナレーター: Fred Stella
- 再生時間: 6 時間 43 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act - methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.
-
-
Motivation is the key.
- 投稿者: シンプルイングリッシュの村上博昭 日付: 2022/12/04
著者: Steve Chandler
-
No Excuses!
- The Power of Self-Discipline for Success in Your Life
- 著者: Brian Tracy
- ナレーター: Brian Tracy
- 再生時間: 6 時間 51 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Most people think success comes from good luck or enormous talent, but many successful people achieve their accomplishments in a simpler way: through self-discipline. Brian Tracy knows this firsthand. He didn’t graduate from high school, and after working for a few years as a laborer, he realized he had limited skills and a limited future. But through the power of self-discipline, he changed his life.
-
-
Love this Book
- 投稿者: Paul 日付: 2023/08/14
著者: Brian Tracy
-
Digital Marketing for Business 2023
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy and Make Money in the Digital World.
- 著者: Thomas Clarke
- ナレーター: Steven Keane, Aria Abbot
- 再生時間: 3 時間 1 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
著者: Thomas Clarke
-
How to Master Small Talk
- A Practical and Easy-to-Read Guide for People Who Would Like to Learn the Art of Small Talk and Become More Confident, Likeable, and Outgoing Individuals.
- 著者: Danny Carlson
- ナレーター: Marcus Mulenga
- 再生時間: 2 時間 39 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Small talk, although seemingly superficial, is an integral part of everyone’s lives. We all need to make small talk once in a while, and it’s not so easy for most of us. We all need to put some effort into making small talk, especially with people we don’t know well. Mastering small talk requires some skill and practice, which is why this book was written. After listening to this book, you will gain a broader perspective about people in general. You have the ability to conquer anything and be the most charismatic person you could ever be!
著者: Danny Carlson
-
Finding Flow
- The Psychology of Engagement with Everyday Life
- 著者: Mihaly Csikszentmihalyi
- ナレーター: Sean Pratt
- 再生時間: 5 時間 6 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.
-
Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- 著者: Foster Provost, Tom Fawcett
- ナレーター: Benjamin Lange
- 再生時間: 12 時間 46 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
著者: Foster Provost, 、その他
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- 著者: Harvard Business Review
- ナレーター: Steve Menasche, Teri Schnaubelt
- 再生時間: 4 時間 57 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
Simple Rules
- How to Thrive in a Complex World
- 著者: Donald Sull, Kathleen M. Eisenhardt
- ナレーター: Jeff Cummings
- 再生時間: 7 時間 54 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
著者: Donald Sull, 、その他
あらすじ・解説
Marketing has changed forever - this is what comes next.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.