最初の1冊は無料。今すぐ聴こう。
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- ナレーター: Jim Meskemin
- 再生時間: 9 時間 35 分
- カテゴリー: ビジネス・キャリア, マーケティング・セールス
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Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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Measure What Matters
- OKRs: The Simple Idea That Drives 10x Growth
- 著者: John Doerr
- ナレーター: Jini Kim, Susan Wojcicki, Alex Garden, 、その他
- 再生時間: 7 時間 56 分
- 完全版
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総合評価
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ナレーション
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ストーリー
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
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Influence
- The Psychology of Persuasion
- 著者: Robert B. Cialdini
- ナレーター: George Newbern
- 再生時間: 10 時間 6 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- 著者: Sean Ellis, Morgan Brown
- ナレーター: Sean Ellis, Morgan Brown
- 再生時間: 10 時間 43 分
- 完全版
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総合評価
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ナレーション
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ストーリー
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Zero to One
- Notes on Startups, or How to Build the Future
- 著者: Peter Thiel, Blake Masters
- ナレーター: Blake Masters
- 再生時間: 4 時間 50 分
- 完全版
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総合評価
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ナレーション
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ストーリー
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.
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Creativity, Inc.
- Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- 著者: Ed Catmull, Amy Wallace
- ナレーター: Peter Altschuler
- 再生時間: 12 時間 52 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Creativity, Inc. is a manual for anyone who strives for originality and the first-ever all-access trip into the nerve center of Pixar Animation - into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity - but it is also, as Pixar cofounder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible”.
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Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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Measure What Matters
- OKRs: The Simple Idea That Drives 10x Growth
- 著者: John Doerr
- ナレーター: Jini Kim, Susan Wojcicki, Alex Garden, 、その他
- 再生時間: 7 時間 56 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
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Influence
- The Psychology of Persuasion
- 著者: Robert B. Cialdini
- ナレーター: George Newbern
- 再生時間: 10 時間 6 分
- 完全版
-
総合評価
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ナレーション
-
ストーリー
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- 著者: Sean Ellis, Morgan Brown
- ナレーター: Sean Ellis, Morgan Brown
- 再生時間: 10 時間 43 分
- 完全版
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総合評価
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ナレーション
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ストーリー
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Zero to One
- Notes on Startups, or How to Build the Future
- 著者: Peter Thiel, Blake Masters
- ナレーター: Blake Masters
- 再生時間: 4 時間 50 分
- 完全版
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総合評価
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ナレーション
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ストーリー
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.
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Creativity, Inc.
- Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- 著者: Ed Catmull, Amy Wallace
- ナレーター: Peter Altschuler
- 再生時間: 12 時間 52 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Creativity, Inc. is a manual for anyone who strives for originality and the first-ever all-access trip into the nerve center of Pixar Animation - into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity - but it is also, as Pixar cofounder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible”.
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Thinking, Fast and Slow
- 著者: Daniel Kahneman
- ナレーター: Patrick Egan
- 再生時間: 20 時間 2 分
- 完全版
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総合評価
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ナレーション
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The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
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Should probably read the book with it.
- 投稿者: Shawn Afshar 日付: 2018/11/18
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The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- 著者: Scott Galloway
- ナレーター: Jonathan Todd Ross
- 再生時間: 8 時間 32 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
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Fun and Engaging!
- 投稿者: ニエル 日付: 2019/03/02
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Competing Against Luck
- The Story of Innovation and Customer Choice
- 著者: Clayton M. Christensen, Taddy Hall
- ナレーター: John Pruden
- 再生時間: 7 時間 25 分
- 完全版
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Informative and interesting
- 投稿者: 匿名 日付: 2020/10/12
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Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- 著者: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- ナレーター: Dan Woren
- 再生時間: 5 時間 40 分
- 完全版
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The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
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Business Adventures
- Twelve Classic Tales from the World of Wall Street
- 著者: John Brooks
- ナレーター: Johnny Heller
- 再生時間: 16 時間 53 分
- 完全版
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What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
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The 22 Immutable Laws of Marketing
- 著者: Al Ries, Jack Trout
- ナレーター: David Drummond
- 再生時間: 3 時間 6 分
- 完全版
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- 著者: Michael E. Porter
- ナレーター: Scott R. Pollak
- 再生時間: 15 時間 31 分
- 完全版
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Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter’s analysis of industries captures the complexity of industry competition in five underlying forces.
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Homo Deus
- A Brief History of Tomorrow
- 著者: Yuval Noah Harari
- ナレーター: Derek Perkins
- 再生時間: 14 時間 54 分
- 完全版
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Yuval Noah Harari, author of the critically acclaimed New York Times best seller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity's future and our quest to upgrade humans into gods.
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This book does get you thinking
- 投稿者: Vera Pereira 日付: 2019/05/01
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What You Do Is Who You Are
- How to Create Your Business Culture
- 著者: Ben Horowitz
- ナレーター: Kevin Kenerly
- 再生時間: 6 時間 12 分
- 完全版
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What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building - the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for 700 years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, an American ex-con who created the most formidable prison gang in the yard and ultimately transformed prison culture.
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- 著者: Seth Godin
- ナレーター: Seth Godin
- 再生時間: 7 時間 2 分
- 完全版
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- 著者: James Clear
- ナレーター: James Clear
- 再生時間: 5 時間 35 分
- 完全版
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No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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Important thing
- 投稿者: 匿名 日付: 2021/01/30
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Enlightenment Now
- The Case for Reason, Science, Humanism, and Progress
- 著者: Steven Pinker
- ナレーター: Arthur Morey
- 再生時間: 19 時間 49 分
- 完全版
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Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West but worldwide.
あらすじ・解説
Named best marketing book of 2011 by the American Marketing Association.
How organizations can deliver significant performance gains through strategic investment in marketing.
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and internet marketing. Based on new research from the Kellogg School of Management, this audiobook is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
- Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
- In-depth discussion of the 15 key metrics every marketer should know
- Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nissan, Philips, Sony, and many other firms
- Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
- In-depth examples of how to apply the principles in small and large organizations
- Free downloadable ROMI templates for all examples given in the audiobook
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Data-Driven Marketingに寄せられたリスナーの声
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- Patrick
- 2020/10/18
Dated but contains solid information
Some of the information is a but dated and the text doesn't translate well for an audio book. But the fundamentals of the book are solid.