Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中
-
Marketing
- A Very Short Introduction
- ナレーター: Mike Cooper
- 再生時間: 4 時間 8 分
商品を追加できませんでした
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
こちらもおすすめ
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
HBR Handbooks Series: Harvard Business Review Project Management Handbook
- How to Launch, Lead, and Sponsor Successful Projects
- 著者: Antonio Nieto-Rodriguez
- ナレーター: Christopher Douyard
- 再生時間: 9 時間 59 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully.
-
How to Say It: Words That Make a Difference
- 著者: Allison Friederichs Atkison, The Great Courses
- ナレーター: Allison Friederichs Atkison
- 再生時間: 4 時間 44 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
著者: Allison Friederichs Atkison, 、その他
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
How Emotions Are Made
- The Secret Life of the Brain
- 著者: Lisa Feldman Barrett
- ナレーター: Cassandra Campbell
- 再生時間: 14 時間 32 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.
-
-
Understanding the origins of emotion
- 投稿者: Veno 日付: 2022/06/09
-
Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
HBR Handbooks Series: Harvard Business Review Project Management Handbook
- How to Launch, Lead, and Sponsor Successful Projects
- 著者: Antonio Nieto-Rodriguez
- ナレーター: Christopher Douyard
- 再生時間: 9 時間 59 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully.
-
How to Say It: Words That Make a Difference
- 著者: Allison Friederichs Atkison, The Great Courses
- ナレーター: Allison Friederichs Atkison
- 再生時間: 4 時間 44 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
著者: Allison Friederichs Atkison, 、その他
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
How Emotions Are Made
- The Secret Life of the Brain
- 著者: Lisa Feldman Barrett
- ナレーター: Cassandra Campbell
- 再生時間: 14 時間 32 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.
-
-
Understanding the origins of emotion
- 投稿者: Veno 日付: 2022/06/09
-
Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
-
Law School for Everyone: Constitutional Law
- 著者: Eric Berger, The Great Courses
- ナレーター: Eric Berger
- 再生時間: 6 時間 28 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
Americans wage many of today’s fiercest policy debates and culture wars over constitutional meaning. It’s because constitutional law is so fundamental to our democracy that law schools across the country teach the subject. It's the area of law that determines what federal and state governments are permitted to do, and what rights you have as an individual citizen of the US. Here, you'll get the same accessible, well-rounded introduction to constitutional law as a typical law student - but with the added benefit of noted constitutional scholar Eric Berger's brilliant insights.
著者: Eric Berger, 、その他
-
30 Days to a More Powerful Vocabulary
- The 500 Words You Need to Know to Transform Your Vocabulary...and Your Life
- 著者: Dan Strutzel
- ナレーター: Dan Strutzel
- 再生時間: 7 時間 48 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
In this cutting-edge program, 30 Days to a More Powerful Vocabulary, personal development expert and English enthusiast Dan Strutzel will instruct, enlighten, and inspire you with a concentrated 30-day program that will teach you over 500 words. But, more than teaching you these words, the uniquely designed morning and evening review sessions will ensure that these words become a habit-knit part of your life - and with minimal effort on your part.
-
-
Good vocabulary book
- 投稿者: ダンス頑張る 日付: 2024/04/17
著者: Dan Strutzel
-
Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- 著者: Mark Jeffery
- ナレーター: Jim Meskemin
- 再生時間: 9 時間 35 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
How organizations can deliver significant performance gains through strategic investment in marketing.
著者: Mark Jeffery
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- 著者: Harvard Business Review
- ナレーター: Steve Menasche, Teri Schnaubelt
- 再生時間: 4 時間 57 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
The Year in Tech 2023
- The Insights You Need from Harvard Business Review
- 著者: Harvard Business Review
- ナレーター: Stephanie Dillard, Rich Miller
- 再生時間: 3 時間 10 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization.
-
Philosophical Method
- A Very Short Introduction
- 著者: Timothy Williamson
- ナレーター: Roger Clark
- 再生時間: 4 時間 50 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Timothy Williamson tackles some of the key questions surrounding philosophy in new and provocative ways, showing how philosophy begins in common sense curiosity, and develops through our capacity to dispute rationally with each other. Discussing philosophy's ability to clarify our thoughts, he explains why such clarification depends on the development of philosophical theories, and how those theories can be tested by imaginative thought experiments, and compared against each other by standards similar to those used in the natural and social sciences.
-
The Almanack of Naval Ravikant
- A Guide to Wealth and Happiness
- 著者: Eric Jorgenson, Tim Ferriss
- ナレーター: Vikas Adam
- 再生時間: 4 時間 53 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.
-
-
excellent
- 投稿者: Brack 日付: 2024/03/12
著者: Eric Jorgenson, 、その他
-
You Can Be Happy No Matter What
- Five Principles for Keeping Life in Perspective
- 著者: Richard Carlson
- ナレーター: Richard Carlson
- 再生時間: 3 時間 27 分
- 要約版
-
総合評価
-
ナレーション
-
ストーリー
Most of us believe that our happiness depends on the outside world - and that by solving our problems, improving our relationships, or achieving success, we will find contentment. In You Can Be Happy No Matter What, Dr. Richard Carlson shows that happiness has nothing to do with forces beyond our control. His simple and practical guide teaches 5 principles for discovering a new mode of living that doesn't repress natural emotions, yet where feelings and thoughts don't overwhelm us.
著者: Richard Carlson
-
100 Ways to Motivate Yourself, Third Edition
- Change Your Life Forever
- 著者: Steve Chandler
- ナレーター: Fred Stella
- 再生時間: 6 時間 43 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act - methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.
-
-
Motivation is the key.
- 投稿者: シンプルイングリッシュの村上博昭 日付: 2022/12/04
著者: Steve Chandler
-
Indistractable
- How to Control Your Attention and Choose Your Life
- 著者: Nir Eyal, Julie Li
- ナレーター: Nir Eyal
- 再生時間: 5 時間 15 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
-
-
Great insight about how to deal with distractions
- 投稿者: Thiago Souza 日付: 2024/03/19
著者: Nir Eyal, 、その他
-
Why the Rich Are Getting Richer
- 著者: Tom Wheelwright, Robert T. Kiyosaki
- ナレーター: Scott Merriman
- 再生時間: 6 時間 42 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
It’s Robert Kiyosaki’s position that, “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best seller Rich Dad Poor Dad, the number one personal finance book of all time, and in Why the Rich Are Getting Richer, he makes his case.
著者: Tom Wheelwright, 、その他
-
Nine Things Successful People Do Differently
- 著者: Heidi Grant Halvorson
- ナレーター: Shannon Parks
- 再生時間: 1 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Decades of research on achievement suggests people at the top of their game tend to reach their goals because of what they do - not because of who they are. In this short, provocative, and useful HBR Single, motivational psychologist Heidi Grant Halvorson translates the psychological secrets of these winning human beings for your use.
-
Learn Better
- Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything
- 著者: Ulrich Boser
- ナレーター: Tom Parks
- 再生時間: 9 時間 14 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details, burn them into your memory, and then apply that knowledge at opportune times. But this approach to learning isn't nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.
-
-
Helpful reminders
- 投稿者: Mina 日付: 2023/09/01
著者: Ulrich Boser
-
101 Ways to Be Less Stressed
- Simple Self-Care Strategies to Boost Your Mind, Mood, and Mental Health
- 著者: Dr. Caroline Leaf
- ナレーター: Marge Sudheimer
- 再生時間: 1 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Although many of us prioritize our physical health through exercise and healthy eating, we often forget to spend time boosting our mind, mood, and mental health. It is so important that we focus on mental self-care and reducing daily stress since mental toughness and resilience will get us through difficult times and help us achieve success in every area of our lives. Using the incredible power of our minds, we can persist and grow in response to life's challenges.
-
The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
-
The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
-
The Happy Prince
- 著者: Oscar Wilde
- ナレーター: Anton Lesser
- 再生時間: 21 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is a story from the The Happy Prince and Other Stories collection.
著者: Oscar Wilde
-
Simple Rules
- How to Thrive in a Complex World
- 著者: Donald Sull, Kathleen M. Eisenhardt
- ナレーター: Jeff Cummings
- 再生時間: 7 時間 54 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
著者: Donald Sull, 、その他
-
Improve Your Global Business English
- The Essential Toolkit for Writing and Communicating Across Borders
- 著者: Fiona Talbot, Sudakshina Bhattacharjee
- ナレーター: Teri Clark Linden
- 再生時間: 7 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.
著者: Fiona Talbot, 、その他
-
The Laws of Simplicity
- Design, Technology, Business, Life
- 著者: John Maeda
- ナレーター: Nick Podehl
- 再生時間: 2 時間 44 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.
-
-
Simplicity and simple way of life being the best
- 投稿者: シンプルイングリッシュの村上博昭 日付: 2022/11/12
著者: John Maeda
-
Business Strategy
- The Economist
- 著者: Jeremy Kourdi
- ナレーター: Christopher Oxford
- 再生時間: 9 時間 41 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
著者: Jeremy Kourdi
-
Working with AI
- Real Stories of Human-Machine Collaboration (Management on the Cutting Edge)
- 著者: Thomas H. Davenport, Steven M. Miller
- ナレーター: Tim Andres Pabon
- 再生時間: 8 時間 50 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This book breaks through both the hype and the doom-and-gloom surrounding automation and the deployment of artificial intelligence-enabled—“smart”—systems at work. Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work—by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work.
著者: Thomas H. Davenport, 、その他
-
Idioms in English, Volume 2
- 著者: Kathy L. Hans
- ナレーター: Kathy L. Hans
- 再生時間: 1 時間 8 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
This audiobook focuses on 100 frequently used idioms. Each chapter begins with a story or dialogue using the idioms in context. Next, listen to examples using the idiom in sentences that illustrate the meaning and demonstrate usage. Finally, listen to a pronunciation model for each idiom in a short sentence. You will hear a chime, which is your cue to repeat the sentence before you hear the model again. For information on our interactive language programs, go to www.amenglish.com.
著者: Kathy L. Hans
-
生物から見た世界
- 著者: ユクスキュル, クリサート, 日高 敏隆, 、その他
- ナレーター: あんべ あつし
- 再生時間: 3 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
甲虫の羽音とチョウの舞う,花咲く野原へ出かけよう.生物たちが独自の知覚と行動でつくりだす〈環世界〉の多様さ.この本は動物の感覚から知覚へ,行動への作用を探り,生き物の世界像を知る旅にいざなう.
-
-
具体例が楽しい
- 投稿者: よんだ 日付: 2023/12/26
著者: ユクスキュル, 、その他
あらすじ・解説
Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits.