Marketing
A Very Short Introduction
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audibleプレミアムプラン30日間無料体験
¥2,200 で購入
-
ナレーター:
-
Mike Cooper
このコンテンツについて
Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits.
©2021 Kenneth Le Meunier-FitzHugh (P)2021 Tantorこちらもおすすめ
-
Drugs, 2nd Edition
- A Very Short Introduction
- 著者: Les Iversen
- ナレーター: Mike Cooper
- 再生時間: 3 時間 52 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.
著者: Les Iversen
-
Relativity
- A Very Short Introduction
- 著者: Russell Stannard
- ナレーター: Nick Sullivan
- 再生時間: 3 時間 47 分
- 完全版
-
総合評価5 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
If you move at high speed, time slows down, space squashes up, and you get heavier. Travel fast enough and you could weigh as much as a jumbo jet, be flattened thinner than a CD without feeling a thing - and live forever! As for the angles of a triangle, they do not always have to add up to 180 degrees. And then, of course, there are black holes. These are but a few of the extraordinary consequences of Einstein's theory of relativity.
著者: Russell Stannard
-
The History of Medicine
- A Very Short Introduction
- 著者: William Bynum
- ナレーター: Jonathan Cowley
- 再生時間: 5 時間 8 分
- 完全版
-
総合評価3 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.
著者: William Bynum
-
World War II
- A Very Short Introduction
- 著者: Gerhard L. Weinberg
- ナレーター: Johnny Heller
- 再生時間: 3 時間 36 分
- 完全版
-
総合評価2 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
In this Very Short Introduction, Gerhard L. Weinberg provides an introduction to the origins, course, and impact of the war on those who fought and the ordinary citizens who lived through it. Starting by looking at the inter-war years and the German invasion of Poland in September 1939, he examines how the war progressed by examining a number of key events, including the war in the West in 1940, Barbarossa, the German Invasion of the Soviet Union, the expansion of Japan's war with China, developments on the home front, and the Allied victory from 1944-45.
-
Terrorism (3rd Edition)
- A Very Short Introduction
- 著者: Charles Townshend
- ナレーター: Liam Gerrard
- 再生時間: 4 時間 52 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
For many, the terrorist attacks of September 2001 changed the face of the world, pushing terrorism to the top of political agendas, and leading to a series of world events, including the war in Iraq and the invasion of Afghanistan. The recent terror attacks in various European cities have shown that terrorism remains a crucial issue today. Charting a clear path through the efforts to understand and explain modern terrorism, Charles Townshend examines the historical, ideological, and local roots of terrorist violence.
-
Development
- A Very Short Introduction
- 著者: Ian Goldin
- ナレーター: Walter Dixon
- 再生時間: 4 時間 42 分
- 完全版
-
総合評価3 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.
著者: Ian Goldin
-
Drugs, 2nd Edition
- A Very Short Introduction
- 著者: Les Iversen
- ナレーター: Mike Cooper
- 再生時間: 3 時間 52 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.
著者: Les Iversen
-
Relativity
- A Very Short Introduction
- 著者: Russell Stannard
- ナレーター: Nick Sullivan
- 再生時間: 3 時間 47 分
- 完全版
-
総合評価5 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
If you move at high speed, time slows down, space squashes up, and you get heavier. Travel fast enough and you could weigh as much as a jumbo jet, be flattened thinner than a CD without feeling a thing - and live forever! As for the angles of a triangle, they do not always have to add up to 180 degrees. And then, of course, there are black holes. These are but a few of the extraordinary consequences of Einstein's theory of relativity.
著者: Russell Stannard
-
The History of Medicine
- A Very Short Introduction
- 著者: William Bynum
- ナレーター: Jonathan Cowley
- 再生時間: 5 時間 8 分
- 完全版
-
総合評価3 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.
著者: William Bynum
-
World War II
- A Very Short Introduction
- 著者: Gerhard L. Weinberg
- ナレーター: Johnny Heller
- 再生時間: 3 時間 36 分
- 完全版
-
総合評価2 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
In this Very Short Introduction, Gerhard L. Weinberg provides an introduction to the origins, course, and impact of the war on those who fought and the ordinary citizens who lived through it. Starting by looking at the inter-war years and the German invasion of Poland in September 1939, he examines how the war progressed by examining a number of key events, including the war in the West in 1940, Barbarossa, the German Invasion of the Soviet Union, the expansion of Japan's war with China, developments on the home front, and the Allied victory from 1944-45.
-
Terrorism (3rd Edition)
- A Very Short Introduction
- 著者: Charles Townshend
- ナレーター: Liam Gerrard
- 再生時間: 4 時間 52 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
For many, the terrorist attacks of September 2001 changed the face of the world, pushing terrorism to the top of political agendas, and leading to a series of world events, including the war in Iraq and the invasion of Afghanistan. The recent terror attacks in various European cities have shown that terrorism remains a crucial issue today. Charting a clear path through the efforts to understand and explain modern terrorism, Charles Townshend examines the historical, ideological, and local roots of terrorist violence.
-
Development
- A Very Short Introduction
- 著者: Ian Goldin
- ナレーター: Walter Dixon
- 再生時間: 4 時間 42 分
- 完全版
-
総合評価3 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.
著者: Ian Goldin
-
The Laws of Thermodynamics
- A Very Short Introduction
- 著者: Peter Atkins
- ナレーター: Nick Sullivan
- 再生時間: 3 時間 31 分
- 完全版
-
総合評価3 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
The laws of thermodynamics drive everything that happens in the universe. From the sudden expansion of a cloud of gas to the cooling of hot metal - everything is moved or restrained by four simple laws. This powerful and compact introduction explains what these four laws are and how they work, using accessible language and virtually no mathematics.
著者: Peter Atkins
-
Enzymes
- A Very Short Introduction
- 著者: Paul Engel
- ナレーター: Julian Elfer
- 再生時間: 3 時間 45 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Enzymes are the astonishing tiny molecular machines that make life possible. Each one of these small proteins speeds up a single chemical reaction inside a living organism many millionfold. Working together, teams of enzymes carry out all the processes that collectively we recognize as life, from making DNA to digesting food. This Very Short Introduction explains the why and the how of speeding up these reactions - catalysis - before going on to reveal how we have evolved these catalysts of such extraordinary power and exquisite selectivity.
著者: Paul Engel
-
Ethics (2nd Edition)
- A Very Short Introduction
- 著者: Simon Blackburn
- ナレーター: Michael Butler Murray
- 再生時間: 3 時間 46 分
- 完全版
-
総合評価2 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
This second edition of the Very Short Introduction on ethics has revised and updated aspects of the original to reflect changing times and mores. It highlights the importance of an understanding of approaches to ethics and its foundations, confronted as we are with a fluid and uncertain world of eroding trust, swirling conspiracy theories, and a dismaying loss of respect in public discourse.
著者: Simon Blackburn
-
The English Language
- A Very Short Introduction
- 著者: Simon Horobin
- ナレーター: Shaun Grindell
- 再生時間: 4 時間 44 分
- 完全版
-
総合評価4 out of 5 stars 4
-
ナレーション3 out of 5 stars 3
-
ストーリー3 out of 5 stars 3
In this Very Short Introduction, Simon Horobin investigates how we have arrived at the English we know today and celebrates the way new speakers and new uses mean that it continues to adapt. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements or evidence of slipping standards.
著者: Simon Horobin
-
Mathematics
- A Very Short Introduction
- 著者: Timothy Gowers
- ナレーター: Craig Jessen
- 再生時間: 5 時間 21 分
- 完全版
-
総合評価4 out of 5 stars 2
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
The aim of this book is to explain, carefully but not technically, the differences between advanced, research-level mathematics and the sort of mathematics we learn at school. The most fundamental differences are philosophical, and listeners of this book will emerge with a clearer understanding of paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. The first few chapters are about general aspects of mathematical thought.
著者: Timothy Gowers
-
Philosophy
- A Very Short Introduction
- 著者: Edward Craig
- ナレーター: Maurice West
- 再生時間: 3 時間 33 分
- 簡易版
-
総合評価5 out of 5 stars 3
-
ナレーション5 out of 5 stars 1
-
ストーリー5 out of 5 stars 1
This lively and engaging book is the ideal introduction for anyone who has ever been puzzled by what philosophy is or what it is for. Edward Craig argues that philosophy is not an activity born from another planet; learning about it is just a matter of broadening and deepening what most of us do already. He shows that philosophy is no mere intellectual pastime.
著者: Edward Craig
-
Energy Systems
- A Very Short Introduction
- 著者: Nick Jenkins
- ナレーター: Chris Sorensen
- 再生時間: 4 時間 26 分
- 完全版
-
総合評価3 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
In this Very Short Introduction, Nick Jenkins explores our historic investment in the exploitation of fossil energy resources and their current importance, and discusses the implications of our increasing rate of energy use. He considers the widespread acceptance by scientists and policy makers that our energy systems must reduce emissions of CO2 and other greenhouse gases, and looks forward to the radical changes in fuel technology that will be necessary to continue to provide energy supplies in a sustainable manner, and extend access across the developing world.
著者: Nick Jenkins
-
Logic
- A Very Short Introduction, 2nd Edition
- 著者: Graham Priest
- ナレーター: Kyle Tait
- 再生時間: 4 時間 5 分
- 完全版
-
総合評価4 out of 5 stars 2
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Logic is often perceived as having little to do with the rest of philosophy, and even less to do with real life. In this lively and accessible introduction, Graham Priest shows how wrong this conception is. He explores the philosophical roots of the subject, explaining how modern formal logic deals with issues ranging from the existence of God and the reality of time to paradoxes of probability and decision theory. Along the way, the basics of formal logic are explained in simple, non-technical terms, showing that logic is a powerful and exciting part of modern philosophy.
著者: Graham Priest
-
Philosophy of Law (2nd Edition)
- A Very Short Introduction
- 著者: Raymond Wacks
- ナレーター: Walter Dixon
- 再生時間: 4 時間 18 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
The concept of law lies at the heart of our social and political life. Legal philosophy, or jurisprudence, explores the notion of law and its role in society, illuminating its meaning and its relation to the universal questions of justice, rights, and morality. In this Very Short Introduction audiobook, Raymond Wacks analyzes the nature and purpose of the legal system and the practice by courts, lawyers, and judges.
著者: Raymond Wacks
-
Politics
- A Very Short Introduction
- 著者: Kenneth Minogue
- ナレーター: Eric Jason Martin
- 再生時間: 4 時間 20 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
In Politics: A Very Short Introduction, Kenneth Minogue begins with a discussion of issues arising from a historical account of politics and goes on to offer chapters dealing with the Ancient Greeks and the idea of citizenship; Roman law; medieval Christianity and individualism; freedom since Machiavelli and Hobbes; the challenge of ideologies; democracy, oligarchy, and bureaucracy; power and order in modern society; and politics in the West.
著者: Kenneth Minogue
-
Political Philosophy
- A Very Short Introduction
- 著者: David Miller
- ナレーター: Luci Bell
- 再生時間: 4 時間 24 分
- 完全版
-
総合評価3 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
This Very Short Introduction introduces listeners to the key concepts of political philosophy: authority, democracy, freedom and its limits, justice, feminism, multiculturalism, and nationality. Accessible and assuming no previous knowledge of the subject, it encourages the listener to think clearly and critically about the leading political questions of our time. Miller first investigates how political philosophy tackles basic ethical questions such as "how should we live together in society?"
著者: David Miller
-
International Migration (2nd Edition)
- A Very Short Introduction
- 著者: Khalid Koser
- ナレーター: Emmanuel Chumaceiro
- 再生時間: 3 時間 32 分
- 完全版
-
総合評価3 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
This Very Short Introduction audiobook looks at the phenomenon of international human migration - both legal and illegal - and offers an objective stance on the topic, and its benefits and challenges. Khalid Koser reveals the opportunities migration presents that must be taken advantage of in the current economic climate, and debunks common myths to demonstrate that society, as we now know it, cannot function without migrants.
著者: Khalid Koser
-
Geology
- A Very Short Introduction
- 著者: Jan Zalasiewicz
- ナレーター: Eric Martin
- 再生時間: 4 時間 15 分
- 完全版
-
総合評価5 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
In this Very Short Introduction audiobook, Jan Zalasiewicz gives a brief introduction to the fascinating field of geology. Describing how the science developed from its early beginnings, he looks at some of the key discoveries that have transformed it before delving into its various subfields, such as sedimentology, tectonics, and stratigraphy.
著者: Jan Zalasiewicz
-
Psychology
- A Very Short Introduction
- 著者: Freda McManus, Gillian Butler
- ナレーター: Tamara Marston
- 再生時間: 4 時間 51 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Psychology is part of everyone's experience: It influences the way we think about everything from education and intelligence, to relationships and emotions, advertising and criminality. People readily behave as amateur psychologists, offering explanations for what people think, feel, and do. But what exactly are psychologists trying to do? What scientific grounding do they have for their approach? This Very Short Introduction explores some of psychology's leading ideas and their practical relevance.
著者: Freda McManus, 、その他
-
Albert Camus
- A Very Short Introduction
- 著者: Oliver Gloag
- ナレーター: Graham Halstead
- 再生時間: 4 時間 1 分
- 完全版
-
総合評価5 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Few would question that Albert Camus (1913-1960), novelist, playwright, philosopher and journalist, is a major cultural icon. His widely quoted works have led to countless movie adaptions, graphic novels, pop songs, and even t-shirts. In this Very Short Introduction, Oliver Gloag chronicles the inspiring story of Camus' life. From a poor fatherless settler in French-Algeria to the winner of the Nobel Prize for Literature, Gloag offers a comprehensive view of Camus' major works and interventions.
著者: Oliver Gloag
-
Nietzsche
- A Very Short Introduction
- 著者: Michael Tanner
- ナレーター: Christine Williams
- 再生時間: 3 時間 35 分
- 完全版
-
総合評価2 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
With his well known idiosyncrasies and aphoristic style, Friedrich Nietzsche is always bracing and provocative, and temptingly easy to dip into. Michael Tanner's introduction to the philosopher's life and work examines the numerous ambiguities inherent in his writings and explodes many of the misconceptions that have grown in the hundred years since Nietzsche wrote "do not, above all, confound me with what I am not!"
著者: Michael Tanner
-
Consciousness, 2nd Edition
- A Very Short Introduction
- 著者: Susan Blackmore
- ナレーター: Zehra Jane Naqvi
- 再生時間: 4 時間 35 分
- 完全版
-
総合評価4 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Exciting new developments in brain science are continuing the debates on these issues, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This controversial book clarifies the potentially confusing arguments, and the major theories, while also outlining the amazing pace of discoveries in neuroscience. Covering areas such as the construction of self in the brain, mechanisms of attention, the neural correlates of consciousness, and the physiology of altered states of consciousness, Susan Blackmore highlights our latest findings.
著者: Susan Blackmore
-
Freud
- A Very Short Introduction
- 著者: Anthony Storr
- ナレーター: Neville Jason
- 再生時間: 3 時間 55 分
- 簡易版
-
総合評価5 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Sigmund Freud revolutionized the way in which we think about ourselves. From its beginnings as a theory of neurosis Freud developed psychoanalysis into a general psychology, which became widely accepted as the predominant mode of discussing personality and interpersonal relationships. Anthony Storr goes one step further and investigates the status of Freud's legacy today and the disputes that surround it.
著者: Anthony Storr
-
Intelligence, 2nd Edition
- A Very Short Introduction
- 著者: Ian J. Deary
- ナレーター: Mike Cooper
- 再生時間: 4 時間 31 分
- 完全版
-
総合評価4 out of 5 stars 2
-
ナレーション4 out of 5 stars 1
-
ストーリー5 out of 5 stars 1
Some people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused and controversial, when in fact, the field of intelligence holds some of psychology's best-replicated findings. This Very Short Introduction audiobook describes what psychologists have discovered about how and why people differ in their thinking powers. Drawing on largescale data, Ian Deary considers how many types of intelligence there are and how intelligence changes with age.
著者: Ian J. Deary
-
The Brain
- A Very Short Introduction
- 著者: Michael O’Shea
- ナレーター: Dennis Holland
- 再生時間: 4 時間 40 分
- 完全版
-
総合評価5 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.
著者: Michael O’Shea
-
Game Theory
- A Very Short Introduction
- 著者: Ken Binmore
- ナレーター: Jesse Einstein
- 再生時間: 6 時間 11 分
- 完全版
-
総合評価2 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Games are everywhere: Drivers maneuvering in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. The supermarket's price for corn flakes is decided by playing an economic game. This Very Short Introduction offers a succinct tour of the fascinating world of game theory, a groundbreaking field that analyzes how to play games in a rational way.
著者: Ken Binmore
-
Jung
- A Very Short Introduction
- 著者: Anthony Stevens
- ナレーター: Tim Pigott-Smith
- 再生時間: 3 時間 52 分
- 簡易版
-
総合評価5 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
Anthony Stevens argues that Jung's visionary powers and profound spirituality have helped many to find an alternative set of values to the arid materialism prevailing Western society.
著者: Anthony Stevens
-
Buddhism
- A Very Short Introduction
- 著者: Damien Keown
- ナレーター: Coleen Marlo
- 再生時間: 4 時間 26 分
- 完全版
-
総合評価5 out of 5 stars 1
-
ナレーション0 out of 5 stars 0
-
ストーリー0 out of 5 stars 0
This very short introduction offers listeners a superb overview of the teachings of the Buddha, as well as a succinct guide to the integration of Buddhism into daily life.
著者: Damien Keown
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価3.5 out of 5 stars 3
-
ナレーション3.5 out of 5 stars 3
-
ストーリー3.5 out of 5 stars 3
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他