検索キーワード： 事業開発

サービスやプロダクトの開発に行動経済学の理論を活かすヒント本書は行動経済学の本ですが、むずかしい専門書ではありません。本書のテーマは「行動経済学をビジネスデザインに活用すること」です。

★進化思考──それは、生物の進化のように二つのプロセス(変異と適応)を繰り返すことで、本来だれの中にもある創造性を発揮する思考法。

かつての日本企業が抱いていた「お金より人が大事」という考え方は決して理想主義ではなく、実利に適ったものであり、それこそがビジネスを繫栄に導く強みであった。

高い金を払って新しい分析ソフトを入れたのに・・・AIも導入したのに・・・・・せっかくデータサイエンティストを雇ったのに・・・ＤＸ推進部まで作ったのに・・・・

半導体業界「キーマン中のキーマン」が提言する「日本再生戦略」。日本経済がしくじり体質から脱却し、復活するかどうかは「最先端半導体」にかかっている！

写真フイルム市場が１０分の１に縮小するという「本業消失」の危機を、 奇跡と称される事業構造の転換で乗り越え「第二の創業」を成し遂げた、 富士フイルムホールディングス代表取締役会長兼ＣＥＯによる書き下ろし。

「経営学って何の役に立つの？」と思っている方へ・「今日から役立つポイント」を項目ごとに記載。経営学を初めて学ぶ、一般のビジネスパーソンが知識を役立てることができる場面が項目ごとにわかります。

■NISAより確実にお金が増える！10年という歳月が、再現性を証明！1年後の収支は、最低でも数十万円、最大で1千万円！

過去10年で市場規模は2倍以上に拡大。日本にはそんな急成長産業もある。アニメのことだ。映画では興行収入100億円超えの作品が続々登場するなど、今や国民的カルチャーに。

日々の業務やビジネスを劇的に効率化させる、誰でも使えるＡＩ「ＣｈａｔＧＰＴ」が登場した。この革命的な生成ＡＩを使うかどうかで、個人、企業、国家の競争力が左右される真のＡＩ時代が幕を開けた。

670万部の「学習」「科学」を失った学研は、いかにして危機を克服したのか。M&Aを活かした事業創造の最高の教科書。

★私たちが“群れ”で働く意味は、どこにあるんだろう──？【各氏大絶賛!!】◎入山章栄氏（早稲田大学大学院教授）「すばらしい！日本中の経営者が読むべきだ。

・年間３万人以上が来店・自費出版が９千部完売・健やかに、年商３億円。都会でうまく生きられずに、長野の地へ。１人の主婦が移動販売から始めた店は、なぜこんなにも支持されるのか？

Are you an excavation or septic contractor trying to grow your business but tired of guessing what works online? You’re not alone. In an industry dominated by boots-on-the-ground hard work, most digital marketing advice completely misses the mark. This book changes that. Written specifically for excavation and septic contractors, this is the first comprehensive playbook that breaks down how to attract high-quality leads, build a local brand, and scale your revenue—without wasting money on bad lead vendors or generic marketing agencies.

En la obra Growing. Cómo escalar una empresa que está estancada el autor nos ofrece una guía práctica y detallada para líderes y empresarios que buscan revitalizar sus negocios y superar periodos de estancamiento.

Starting a business is an exciting journey, but it can also be overwhelming without the right guidance. The Path to Business Ownership: From Dream to Reality is your comprehensive roadmap to launching, managing, and growing a successful business. Written by Emad, a seasoned entrepreneur with decades of experience across multiple industries—including retail, real estate, and wholesale—this book provides practical insights, step-by-step strategies, and real-world examples to help you navigate the complexities of business ownership.

Want to make a living by making people laugh? The comedy industry is bursting with opportunities—find out how to claim your place in the spotlight with 10 Steps to Be a Working Comedian. Comedy is a business, and there’s work waiting for anyone funny enough to take the stage. Greg Dean, the renowned Professor of Stand-Up Comedy, shows you how to turn your passion for laughs into a lucrative career, from one-nighters to week-long gigs. This book reveals how to build a show to get work, secure it, and what it takes to thrive in an ever-expanding industry.

上司や先輩に「指示」を仰ぎながら仕事を進める。「計画やコンセプト」をしっかり固めてから行動する。気になった課題を指摘して、改善を提案する。どれも社会人として模範的な考え方であり、行動です。

Dream of turning your culinary passion into a profitable business? How to Start a Catering Business provides you with essential insights into launching a successful catering venture. Whether you're a professional chef or a talented home cook, this guide walks you through everything from developing a menu and marketing your services to managing events and expanding your business. With practical advice, industry tips, and real-world examples, you'll be equipped to serve delicious experiences and thrive in the competitive catering industry.

As an orthodontist and marketer, I learned that the secret to a thriving practice isn't just about attracting new leads, it's about converting them into happy, long-term patients. One of the best ways to boost your conversion rate is by investing in top-notch training for your treatment coordinators. Even the most amazing marketing efforts can fall short without a skilled team to turn those leads into starts. At Premier Orthodontics, we've focused on this and seen huge results—our conversion rates are as high as 93%, helping us stay busy and growing.

Starting your own distillery can be a tremendously rewarding venture, allowing you to transform your passion for spirits into a thriving business. However, the path to becoming a successful distillery owner is riddled with challenges—complex regulations, significant startup costs, and mastering the art of distillation are just the beginning. Crafting Spirits from Scratch is a detailed guide designed to help aspiring distillery owners navigate these obstacles successfully.

ＤＸ（デジタルトランスフォーメーション）の実現が提唱されて久しい。だが、ＩＴ技術を使ったシステム化に失敗した事例も数多い。「開発失敗」の悲劇はなぜ繰り返されるのか。

既存事業を深め、新規事業を育てる「両利き」こそ、DX・コロナ時代を生き抜く知恵だ。
世界のイノベーション研究の最重要理論「両利きの経営」に関する初の体系的な解説書の増補改訂版。

市場が縮小していくであろう日本に、総合商社は熱視線を送っている。空前の好決算を謳歌する中、今後の事業環境をどうみて、どこに商機があると考えているのか。

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

営業、編集、PR、プロモーション、社長業に大学教授。リクルートで、東京ガールズコレクションで、よしもと他で鍛え上げた“叩き上げのマーケ脳“を持つ著者が初めて書き下ろした観光業界のリアルを描いた衝撃作。

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.

Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning....

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Build resilience in your company to weather the greatest crises. We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.