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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.  

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas...

Take your Shopify venture to soaring new heights with the "Elevate Your Shopify Business" Audiobook Bundle. This carefully curated duo is your definitive guide to mastering the art of online entrepreneurship and optimizing your Shopify store for unparalleled success. This audiobook bundle encapsulates the essence of e-commerce excellence, offering you actionable insights, proven strategies, and expert guidance to elevate your Shopify business to extraordinary heights.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler, uma das maiores autoridades no tema, apresenta as respostas nesse audiolivro que é um dos guias mais claros e práticos sobre o que fazer (e o que não fazer) quando o assunto é marketing. A partir de exemplos e insights, ele explica como identificar os sinais de que uma empresa está cometendo um dos 10 pecados mortais do marketing e compartilha as melhores soluções para superar o problema.

The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business. So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….

Hace tiempo que el entorno digital cambió irreversiblemente nuestras vidas: nuestra forma de trabajar, de aprender, de consumir, de comunicarnos o de relacionarnos con las personas y las marcas. Además, está lleno de oportunidades, pero es imprescindible que sepas moverte y funcionar en él, aunque no te dediques profesionalmente a ello o lo rechaces porque te sientes algo torpe ante todo lo que suena a digital.

Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the bestselling hardcover edition. Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that...

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity.

The Bit on Digital Coins: A Practical Guide to Understanding Cryptocurrency & Blockchain offers knowledge on cryptocurrency, a digital asset series that emerged after the Great Recession. This book will guide you on how distributed ledger technology works and the effortless checkmate digital coins like Bitcoin will create for peer-to-peer transactions, the internet of things, and the future financial wealth.

Si vous voulez attirer plus de clients, vendre plus en utilisant l'internet et devenir un nom connu dans votre domaine, vous voudrez écouter ce livre audio! Ce livre audio s’adresse aussi bien à ceux qui s’initient à la promotion ou à la vente sur internet qu’aux personnes qui possèdent déjà des notions de marketing et qui désirent s’assurer d’utiliser les meilleures stratégies pour rentabiliser leurs efforts. N’allez surtout pas croire que seulement les gens qui vendent directement en ligne peuvent tirer profit de ce livre audio.

Have you ever wanted to expand your brand and product sales through e-commerce marketing? Have you ever wanted to use Facebook Ads? Do you want to grow your business through the best social media company of the moment? Then keep listening! Facebook Ads are your best approach to ensure you reach your target audience effectively while saving your revenues! This audiobook enables you to understand how to maneuver and develop the most successful ads in the e-commerce sector. This audiobook gives clear guidelines for Facebook advertising.

Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer.

Instagram is one of the most effective social media to advertise a product or a business. It has more than 800 million users. If you learn to target the right audience, Instagram marketing will help you sell almost anything. This book covers the latest strategies that are working on Instagram right now.

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

eBay Bookkeeping Made Easy is a primer for online sellers.

It will help you tame the beast, so you can stop juggling receipts, tax forms, and the fear of IRS audits.

The audiobook is something like an Online MBA in short simple bytes.

Per il tuo business online generare lead (contatti interessati al tuo prodotto o servizio) e convertirli in clienti è l'obiettivo principale. Grazie a questo manuale introduttivo, semplice e pratico sarai in grado di creare un funnel di vendita efficace, che ti permetterà di vendere i tuoi prodotti attraverso pochi passaggi. Passo dopo passo, questa guida ti insegnerà a creare il tuo primo funnel di vendita (letteralmente imbuto di vendita) grazie alla conoscenza e all'uso degli strumenti fondamentali per attrarre il potenziale cliente, convertirlo in acquirente e fidelizzarlo.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.  

When people hear The Cloud, they think of cloud computing, just a sliver of what The Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization.

There is no question the reach YouTube has, and it would be a really valuable asset for any business. Earning money on YouTube can certainly be a lucrative way of making money, but you must be willing to invest the time and effort to be able to make the most of it. In this audiobook, you would learn everything you need to know about starting your own YouTube channel.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Once a teenaged mom, Ronessa "Ronne" Brown defeated the odds by stepping over the stereotypes surrounding her to take her family's destiny into her own hands. Ronne's "no excuses" mantra transformed their lives, from being stuck an endless cycle of "jobs" to becoming a millionaire - all by teaching herself how to monetize Instagram. And so can you.   

Alec MacGillis’ Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated.

Are you interested in starting an online business but unsure where to begin? Are you totally confused about what to sell or how to get your hands on it? eBay might be the answer. If you don’t know anything about it, eBay is an online marketplace that lets sellers reach a global audience of nearly 200 million active buyers. And the good thing is, getting started is relatively easy. There are very few barriers to entry.

ÉCRIRE MIEUX POUR VENDRE PLUS. Si l'humain n'a désormais plus que huit secondes d'attention, comment capter celle de votre lecteur ou de votre client potentiel ? Boîte mail qui déborde, smartphone qui enchaîne les notifications : comment sortir du lot pour faire entendre votre message et vendre votre offre ? C'est la mission du copywriter ! À la croisée de la rédaction commerciale, de la publicité, du SEO et du storytelling, les compétences du copywriter sont de plus en plus recherchées, car elles ont une influence décisive dans la réussite d'un projet.

Come utilizzare la scrittura creativo-persuasiva per emergere sul web, comunicando in modo efficace ed empatico. "Professionista capace di scrivere in modo persuasivo, aumentando interesse e vendite grazie a tecniche di Neuromarketing, Storytelling e Marketing a risposta diretta: una delle professioni più ricercate e pagate in assoluto sul mercato."

In this bundle, we will cover everything you need to know to get started with YouTube for business, including how to create a channel, optimize your videos for discoverability, and run successful advertising campaigns. You will learn how to discover your target audience, build content tailored to them and monetize your content.

Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.

Good day! I'm thrilled to introduce you to a groundbreaking resource that's set to revolutionize the way we think about income generation in the digital age: "The GPT-4 Advantage: Unlocking the Secrets of AI-Driven Income." In today's fast-paced world, staying ahead of the technological curve is not just an advantage; it's a necessity. This book is your golden ticket to understanding and harnessing the power of GPT-4, the latest and most advanced artificial intelligence technology.

You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know About Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex, Goldman provides the knowledge and tools you need to build and grow your brand.

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.

Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition - and even the future of humanity itself.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. 

Getting indexed isn't the same as being remembered. You publish. You optimize. You rank. Then a buyer asks ChatGPT, Gemini, or Perplexity, and your name isn't mentioned! Discovery has changed. Search engines don't just point anymore, they answer. AI systems now generate comparisons, shortlists, and recommendations before a buyer ever visits your site. Decisions happen upstream. Preference is shaped inside the answer.

Ready to join the AI revolution as a creator, not just a consumer? This step-by-step guide shows you exactly how to build custom GPT applications that generate real income, even if you have zero technical experience. How to Build a GPT That Earns Money cuts through the complexity and focuses on what matters most: creating AI tools that solve real problems and attract paying customers. You will discover the proven blueprint successful entrepreneurs use to monetize custom GPTs through multiple revenue streams.

The best-selling book Ecommerce Empire by Peter Pru gives online entrepreneurs everything they need to know to start and grow a profitable e-commerce business. Ecommerce Empire is a valuable resource for anyone starting out in the world of online selling, as well as veteran online business owners. Pru offers valuable step-by-step advice for managing and growing an online business in the competitive e-commerce marketplace. Ecommerce Empire dives into the most important skills and strategies that online business owners need to understand to be successful.

Drawing on his experience as a web designer, marketing consultant, and successful entrepreneur, Paul J. Scott breaks key web startup concepts into easy-to-use tips and advice. Whether you’re looking to revolutionize an industry or just change your own life, this is the one book you need before launching your online business.