Paul J. Scott

Are you thinking of launching your own web-based startup? Do you have an idea for a website or company you want to bring to life? In Web-Based Startups: 21 Things Every Entrepreneur Needs to Know About Web Design and Internet Marketing, Paul J. Scott shares what he’s learned about establishing...

Have you ever wished your website could do more than show visitors information about your company and its products or services? Want it to bring new leads, automate time-consuming tasks, or handle customer service issues automatically? Or, do you have a great idea for a startup, but don't know...

In this short guide, experienced entrepreneur and web designer Paul J. Scott shares seven smart, cost-effective strategies business owners can use to drive foot traffic and offline sales....

Why do so many business owners pour time and money into their websites and get so little in return? Usually, it's because they aren't focusing on the right strategies. They waste resources chasing the wrong metrics and don't know how to turn views and other forms of engagement into sales. They...