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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- 著者: Brian Kurtz
- ナレーター: Brian Kurtz
- 再生時間: 8 時間 43 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- 著者: Russell Brunson
- ナレーター: Russell Brunson
- 再生時間: 6 時間 39 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- 著者: Dan S. Kennedy
- ナレーター: Mike Lenz
- 再生時間: 6 時間 15 分
- 完全版
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総合評価
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ナレーション
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- 著者: Robert W. Bly
- ナレーター: Barry Abrams
- 再生時間: 14 時間 3 分
- 完全版
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総合評価
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ナレーション
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Influence
- The Psychology of Persuasion
- 著者: Robert B. Cialdini
- ナレーター: George Newbern
- 再生時間: 10 時間 6 分
- 完全版
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総合評価
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Traction
- Get a Grip on Your Business
- 著者: Gino Wickman
- ナレーター: Kevin Pierce
- 再生時間: 6 時間 56 分
- 完全版
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総合評価
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- 著者: Brian Kurtz
- ナレーター: Brian Kurtz
- 再生時間: 8 時間 43 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- 著者: Russell Brunson
- ナレーター: Russell Brunson
- 再生時間: 6 時間 39 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- 著者: Dan S. Kennedy
- ナレーター: Mike Lenz
- 再生時間: 6 時間 15 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- 著者: Robert W. Bly
- ナレーター: Barry Abrams
- 再生時間: 14 時間 3 分
- 完全版
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総合評価
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ナレーション
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ストーリー
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Influence
- The Psychology of Persuasion
- 著者: Robert B. Cialdini
- ナレーター: George Newbern
- 再生時間: 10 時間 6 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Traction
- Get a Grip on Your Business
- 著者: Gino Wickman
- ナレーター: Kevin Pierce
- 再生時間: 6 時間 56 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- 著者: Dan S. Kennedy, Kim Walsh Phillips
- ナレーター: James Romick
- 再生時間: 7 時間 31 分
- 完全版
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Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.
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Pre-Suasion
- Channeling Attention for Change
- 著者: Robert B. Cialdini
- ナレーター: John Bedford Lloyd
- 再生時間: 9 時間 24 分
- 完全版
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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Clockwork
- Design Your Business to Run Itself
- 著者: Mike Michalowicz
- ナレーター: Mike Michalowicz
- 再生時間: 7 時間 30 分
- 完全版
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Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It's possible. And it's easier than you think.
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Built to Sell
- Creating a Business That Can Thrive Without You
- 著者: John Warrillow
- ナレーター: Erik Synnestvedt
- 再生時間: 4 時間 24 分
- 完全版
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A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Expert Secrets
- The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- 著者: Russell Brunson
- ナレーター: Russell Brunson
- 再生時間: 6 時間 28 分
- 完全版
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Roger Wayne
- 再生時間: 8 時間 43 分
- 完全版
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- 著者: Michael Masterson
- ナレーター: Sean Pratt
- 再生時間: 12 時間 10 分
- 完全版
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If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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The Nuclear Effect
- The 6 Pillars of Building a 7+ Figure Online Business
- 著者: Scott Oldford
- ナレーター: Gary Tiedemann
- 再生時間: 6 時間 3 分
- 完全版
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In The Nuclear Effect, Scott Oldford shows you how to scale a profitable, multimillion-dollar business and keep the money you make. By following Scott’s six pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- 著者: Donald Miller, Dr. J.J. Peterson
- ナレーター: Donald Miller, Dr. J.J. Peterson
- 再生時間: 4 時間 19 分
- 完全版
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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My Life in Advertising and Scientific Advertising
- 著者: Claude C. Hopkins
- ナレーター: Jason Macoi
- 再生時間: 4 時間 24 分
- 完全版
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My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This audiobook is not written as a personal history, but as a business story. The chief object behind every section is to offer helpful suggestions to those who will follow his advice. Many of his strategies and techniques still apply today, even for internet marketing.
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SOLD
- Every Real Estate Agent’s Guide to Building a Profitable Business
- 著者: David M. Greene
- ナレーター: Clifford Ponder
- 再生時間: 7 時間 23 分
- 完全版
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SOLD provides a much-needed look at how successful real estate agents build their business, close deals, and generate commissions. Best-selling author and expert real estate agent David Greene shares everything he wishes someone had shared with him - including the exact processes he used to become rookie of the year and top agent in his office.
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- 著者: Joseph Sugarman
- ナレーター: Mike Lenz
- 再生時間: 11 時間 9 分
- 完全版
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
あらすじ・解説
*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:
- Slash time-wasters
- Locate invisible profit centers in your business
- Advertise to hyper-responsive buyers and avoid tire-kickers
- Gain coveted positions on search engines
- Differentiate yourself from rivals
- Gain esteem in your marketplace
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
80/20 Sales and Marketingに寄せられたリスナーの声
カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。
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- A curious visitor
- 2015/04/19
GREAT book BUT get the ebook version, not this
This is a GREAT book, however, the author keeps referring to illustrations that are not supplied (like they are for other audio books) making you wonder what he is talking about - if you listen to this book as opposed to reading it with the illustrations, you are missing the whole picture. Get the print or the ebook version of this great book instead. The illustrations are REQUIRED to fully understand it.
Note to Audible: if you make a book that contains plenty of illustrations available in audio format, PLEASE supply the illustrations with it - without them, you are selling a crippled product that isn't the same as the original book.
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- David
- 2015/05/01
Fascinating
Incredibly interesting with lots of actionable ideas for any business.
One warning, however, this is one of those audio books where the experience isn't as rich as the hardcopy book because it references a number of figures and diagrams.
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- Kevin
- 2015/10/06
Disappointing, but follows the 80/20 rule
What could have made this a 4 or 5-star listening experience for you?
This book follows the principle it is about too well. The first 20% is were the meat is and the rest is all a sales push for other content and resources that aren't in the book. Go to this website now for...
What could Perry Marshall have done to make this a more enjoyable book for you?
There is far too much push to go to other websites where you need to sign up for more content. After going to the sites, my inbox was flooded with garbage I didn't want. I bought the book, let me learn from that and stop trying to keep upselling me on additional material.
What three words best describe Ron Allan’s performance?
The narrator was fine, my issue is with the content.
If you could play editor, what scene or scenes would you have cut from 80/20 Sales and Marketing?
Just stop reading once you've read the first 20-25% and don't bother going to the websites.
Any additional comments?
It's hard to fault Perry Marshall as he is doing exactly what he is teaching in the book. I kept reading hoping for more actual content of value, but the lesson was learned. Hopefully I can spare others from having to endure the last 80%.
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- Touque
- 2016/02/04
Used car salesman
The narrator and book sound like an infomercial. The sales & marketing tactics are VERY basic - if you have ANY knowledge of sales or marketing, this book isn't for you. Perhaps if you're starting your own small business and have no experience and want to understand cheap guerrilla marketing, this book might be a small starting point (but definitely NOT a 'definitive guide'). His book in a nut-shell: try to sell more (high priced & high value product) to the top 20% of your customers. Don't waste your time on the other 80% of customers and don't waste your time on remedial tasks (pay assistants or maids to do your easy tasks, to free up your time for more important work). He also talks about Google Ad Word test 'n learns, but it's very basic (e.g. try 20 different ads and use the one with the best response). Nothing much about SEO to get your ads above the fold, etc. And he seems to like scare tactics to get consumers to notice you (e.g. something like . . . "click here to learn how to stop the gov't who's secretly planning to take 30% of your investments starting x date"). I'm a Consumer Packaged Goods Marketer at a tier 1 company (the type of 'Marketing expert' he would interview for his research), and I found this book was much too basic and won't help you build a strong brand or emotional connections with consumers. I suggest you read ANY article from Harvard Business Review instead . . . unless you're looking for a 'get rich quick' scheme.
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- CarolB
- 2015/04/12
Read the book in print.
The content is terrific, but the presentation is lacking. I own the print version of this book and enjoyed it so much that I nabbed the audio version as a refresher. Bad idea. Should have checked the reviews. The material is somewhat dry and needed a lively reader to help the listener stay engaged. It didn't get one.
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- Adrian N Bell
- 2015/04/06
Spoilt by the robot
Would you recommend this book to a friend? Why or why not?
I would recommend the book - yes. But not the audio book.
Who would you have cast as narrator instead of Ron Allan?
Anyone that is not a robot-like narrator.
What did you take away from 80/20 Sales and Marketing that you can apply to your work?
Don't sound like a robot.
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- BKH
- 2015/05/23
good book painful listen
I like the content, but I'm not a fan of the reader, terrible reader his voice killed. it felt cheezy. but perry did a great job on the content.
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- John H.
- 2015/03/31
It's a SCAM... DON'T BUY THIS!!
This book wasn’t for you, but who do you think might enjoy it more?
Nobody! I was actually enjoying this book for about the first 30 minutes. However, the script suddenly changed to an ad laden sales pitch. Go to my site for this, go here and check this out, and all discussion about the 80/20 rule went completely out the window. I fast forwarded to see if I might have missed something, assuming there might be a point to all this nonsense, but an hour later it's still the same crap.
What didn’t you like about Ron Allan’s performance?
If anyone remembers "Crazy Eddie" from the 80's TV commercials that's what this book reminded me of!
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- JAD
- 2015/01/12
Top business book! Thanks Perry Marshall
This is one of the best business books I have ever read if you are seeking growth in your business you must read, understand, & implement this information.
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- Karen E. Lay
- 2015/08/31
Good but skip the last few chapters
Would you try another book from Perry Marshall and/or Ron Allan?
Maybe.
What could Perry Marshall have done to make this a more enjoyable book for you?
1. Drop the politics and religion. This is a book about marketing. 2. As another review said, It seemed like one long sales pitch. 3. The friend gambler story seemed a bit of stretch to believe. Could someone really take a shotgun into a casino and rack a shot without being tackled, teased or more likely shot by security or the police? Diddo for the story of God giving the author the "magic equation" to marketing success. Stick to the info, that part was good.
Did the narration match the pace of the story?
Yes
What did you take away from 80/20 Sales and Marketing that you can apply to your work?
I should check out Ad words and learn more about it. I should come up with a Killer guarantee that makes me unconformable if I want to differentiate myself from the pack.
Any additional comments?
I liked the book but found the above 3 issue annoying. Too bad, because this might have been an audible I would highly recommend but because of those it would only get a tepid recommendation from me.
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- John
- 2014/07/01
Great Content but worse Narrator ever .
What disappointed you about 80/20 Sales and Marketing?
Although the content is good I had to stop listening as it sounds like a cheap infomercial voice.
I bought the book and read that instead.
The guys voice would be ok if was a 2 min car sales ad but not for hours
What about Ron Allan’s performance did you like?
Nothing . he ruined the content
You didn’t love this book--but did it have any redeeming qualities?
The content and facts are great
Any additional comments?
Buy the book , this audio version is like listening to hours of local radio ads
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- Mr
- 2016/05/26
Good content, terrible robot like narrator
The narrators voice sounds like a robot. It's difficult to stay tunes. Good content though.
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- Andrea Bronzini
- 2017/02/03
Remarkable insights
This book is a keeper. Packed with value.
Ignore the comment about the narrator. The guy is totally ok, just sounds a bit like a TV commercial of the early days of TV.
The book if full of examples and practical info. A must read even if you are not in sales.
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- Anon
- 2016/06/14
Killer content, terrible narration
If you have any interest in sales or marketing whatsoever this book is a must
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- Ismael Fraser
- 2020/05/04
Pure Gold
Buy it now, don't think, read, learn, implement!
It's that good, you'll love It 80/20!
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- ChuzzyChu
- 2019/11/26
Tremendously enjoyable read...
This has been a tremendously enjoyable read, and I'm immediately rereading write after writing this review.
I love this book, because it doesn't only give theoretical principles, but it lays out how I can immediately put what I've read to work in my business and life.
And I've immediately decided to start cutting down on any tasks I do that are not worth at least £1,000/hour, and I'd focus only on higher value tasks that I love to do and I'm capable of doing exceptionally well.
Thanks Perry... And thanks Richard! You guys have done a genius job with this book. 🙏🏾
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- Richard Saupe
- 2019/09/19
marketing magic
listened 4 times now and keep getting value for my clients:) should I be saying that lol... stealth marketing
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- chido
- 2019/08/22
a lot of Cabbage
20% of nuggets and 80% cabbage. one thing I've learnt from reading this book is to expect more nuggets than cabbage from the books I read henceforth.
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- Amazon Customer
- 2019/01/21
great book
great book great book great book great book book great book great book great great lovely amazing fucking book Jesus Christ
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- Boomy Tokan
- 2018/09/13
A Must Read
This is one of the books that changed my 2018. I thoroughly enjoyed it! Thanks
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- Don
- 2015/01/31
Vital information for everyone with ambition
Great book, need the printed version for all the graphs etc
A wealth of data and ideas
Presenters voice is more sited to voice over radio ~ good but too powerful.
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- Brett Olson
- 2020/01/30
Treasure chest of knowledge
I had the paperback & audio.
I found the paperback easier to understand as there are numbers to understand & I like to see them.
I read & listened to this book as the content is so valuable.
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総合評価
- 匿名
- 2018/03/03
excellent
Loved it. Couldn't wait to listen tp every word.
This book has created a new level of consciousness in me.
-
総合評価
-
ナレーション
-
ストーリー
- holly
- 2016/06/20
Awesome book! Perry Marshall me anytime!
Best book this decade... !! I have read it 3 times and I stiil Love it!-incredible insight -This is a must read!