What happens when your business runs on AI but your data is still a mess?

Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Chase Aldridge, co-founder of Glitch Cat Club, to talk about how small business owners should actually be thinking about AI adoption.

Chase shares his path from competitive baseball and biomechanics research into commercial real estate, a shift driven by losing his dad and rethinking what mattered, before AI and automation became his full-time focus.

They get into the split Chase is seeing between AI "power users" and reluctant "nine to fivers," why messy data breaks AI before it even gets a chance to help, what an AI "harness" actually is, and how tools like Obsidian let you build a second brain that links people, projects, and processes together.

If you're an SME owner wondering where to even start with AI, this one's worth a listen.

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Learn more about Chase Aldridge

Glitch Cat Club ➡️ https://www.glitchcatclub.com/

LinkedIn ➡️ https://www.linkedin.com/in/chasealdridgeai/

Learn more about Digital Goliath

Website ➡️ https://digitalgoliath.com.au/

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Resources

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

Results ➡️ https://digitalgoliath.com.au/results/

#AIforBusiness #SmallBusiness

Akvile DeFazio has been in paid media eighteen years. Twelve of those running her own agency, AKvertise. This one's a good one if you're still running your accounts the old way.

She and Jeremy get into why hyper-segmenting campaigns doesn't work anymore. Facebook groups everything together now. So even your cold and warm audiences end up in the same campaign. Broad targeting and letting the algorithm sort it out is winning, not manual targeting.

They also cover tracking (pixel plus Conversions API, and why people still skip it), synthetic UGC and the "uncanny valley" problem with AI-generated creative, why Meta should come before Google for most SMEs, and the rise of Filipino talent in paid media over the last decade.

Akvile also talks about Social Ad AKademy, the community she built for people who want a career in paid social, not just business owners dabbling in it.

If you want to learn more about her and her work in paid social, check out:
LinkedIn ➡️ https://www.linkedin.com/in/akdefazio/
Her agency, AKvertise ➡️ https://akvertise.com
Social Ad AKademy ➡️ https://akviledefazio.com/social-ad-akademy/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Jeremy Yang, founder of Australian paid advertising agency Digital Goliath, sits down with Ranya Akacha, fractional CFO/COO at Real Business Matters, to talk about why SMEs can grow revenue and still end up with nothing left in the bank.

Ranya covers the financial blind spots most business owners miss, why over-servicing quietly kills margins, and when a business is actually ready for a fractional CFO or COO. They also get into how to price your own time properly, having the pricing conversation with clients who aren't profitable, and building a milestone based roadmap for who to hire next as the business grows.

If you're running a service business and can't work out where the money's going, this one's for you.

Learn more about Ranya and Real Business Matters:
LinkedIn: https://www.linkedin.com/in/ranyaakachaconsultant/

Website: https://www.realbusinessmatters.com.au

Learn more about Jeremy Yang and Digital Goliath:
LinkedIn: https://www.linkedin.com/in/jeremy-yang/
Website: https://digitalgoliath.com.au/

Tonya Lawson built a career out of clarinet performance, teaching, and now SEO and visibility strategy for solopreneurs. In this episode she joins Jeremy to talk about tool fatigue, why systems should fit the person rather than the other way around, and how AI is changing what actually gets you found online. They also get into two real client stories, including one who's now landing clients straight from ChatGPT.

Learn more about Tonya and the Search-To-Sales mentorship, check out:
LinkedIn ➡️ https://www.linkedin.com/in/tonya-lawson-64779739
YouTube ➡️ https://www.youtube.com/@dr.tonyalawson
Instagram ➡️ https://www.instagram.com/dr.tonyalawson/
TikTok ➡️ https://www.tiktok.com/@dr.tonyalawson

Website ➡️ https://tonyalawson.com/search
Podcast ➡️ https://www.planlikeaboss.net/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/

Most business owners only think about AI as a way to make more content, faster. The question Mike Montague keeps asking is whether that content is actually doing anything — or just adding to the noise.

In this episode of Marketing for SMEs, Jeremy Yang talks with Mike Montague, a 25-year marketing veteran, LinkedIn-published author, and host of the Human First AI Marketing podcast.

They cover why AI-generated content is a weaker version of real user stories, how the spam problem Mike wrote about for LinkedIn years ago is now repeating itself with AI at scale, why viral content is closer to hitting the lottery than a real growth strategy, and how Mike's "scalable storytelling" approach collects real stories from clients and uses AI for distribution rather than creation.

Marketing for SMEs is hosted by Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each episode brings on a specialist to share practical thinking for small and medium business owners. If you're trying to work out how to use AI in your marketing without burning your audience's trust, this one's for you.

Watch on YouTube on The Online Ads Guy channel: https://www.youtube.com/@onlineadsguy

Learn more about Mike Montague and Avenue9
Website: https://avenue9.com/mike-montague/
LinkedIn: https://www.linkedin.com/in/mikedmontague

Learn more about Jeremy Yang and Digital Goliath
LinkedIn: https://www.linkedin.com/in/jeremy-yang/
Website: https://digitalgoliath.com.au/

What does it actually take to be seen as a thought leader? Vince Warnock ran the research — two firms, neuroscientists, the lot — and found 13 things that change how people perceive you. Being a published author came out number one, by a long way.

In this episode, Vince breaks down the 7 primary pillars, why the research surprised even him, and how his publishing company helps neurodivergent entrepreneurs write books they were told they'd never be able to write.

He also gets into ADHD and 10-Brain Theory, the self-doubt trap that keeps most entrepreneurs stuck, and the three barriers that stop people from ever starting their book.

If you've thought about writing a book or building authority in your industry — and talked yourself out of it — this one's worth a listen.

Connect with Vince:
Website: https://chasingtheinsights.com/
LinkedIn: https://au.linkedin.com/in/vdub01
Instagram: https://www.instagram.com/chasingtheinsights/?hl=en
Facebook: https://www.facebook.com/vdub01/

Podcast: https://podcasts.apple.com/us/podcast/chasing-the-insights/id1528241477
Book: https://www.amazon.com/Chasing-Insights-Practical-Experimental-Marketing/dp/1075680530

If you run a small business, you are probably being told you need to be everywhere AI is right now. Get ranked in ChatGPT. Show up in Google's AI overviews. Chase the new thing before your competitors do. It is a lot of noise, and most of it ends with you spending money on something that keeps changing under you.

In this episode, Stephan Bajaio explains why he calls chasing LLM rankings fool's gold, and what to do instead. Stephan spent 25 years in SEO, co-founded the enterprise platform Conductor, and now runs the agency VibeLogic.

He covers why your own content is the one thing you can actually control, why he treats PPC like day trading and SEO like superannuation, the silo problem that quietly wrecks marketing teams, and how to map where your buyers actually form opinions before they ever land on your site.

Your host is Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each week Jeremy talks with operators and specialists about what actually works for small businesses running paid ads.

You can also watch the full episodes on YouTube on The Online Ads Guy channel: https://www.youtube.com/channel/UCUF9WIw9fArHg7gxBmCwQiw/

Learn more about Stephan Bajaio and VibeLogic

Website: https://stephanbajaio.com/

LinkedIn: https://www.linkedin.com/in/stephanbajaio

Agency: https://vibelogic.com/

Learn more about Jeremy Yang and Digital Goliath

LinkedIn: https://www.linkedin.com/in/jeremy-yang/

Website: https://digitalgoliath.com.au/

When you're running a small business, storytelling can feel like a luxury you'll get to once the sales are sorted. But the businesses that last tend to build trust long before they ever ask for the sale.

In this episode of Marketing for SMEs, Jeremy Yang talks with Linsey Houston of Storytellers Australia about where storytelling actually fits for a small business.

They get into the difference between brand building and sales activation, the 60/40 split between the two, why early-stage owners should at least document what they're doing, brand equity as an asset you build over time, and why AI makes original storytelling more valuable for standing out.

Marketing for SMEs is hosted by Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each episode brings on a specialist to share practical thinking for small and medium business owners. If you're working out where branding and storytelling sit next to your paid ads, this one's for you.

You can also watch the full episodes on YouTube on The Online Ads Guy channel: https://www.youtube.com/channel/UCUF9WIw9fArHg7gxBmCwQiw/

Learn more about Linsey Houston and Storytellers Australia

Website: https://storytellersaustralia.au/

LinkedIn: https://www.linkedin.com/in/linseyhouston

Her podcast, Always Be Connecting: https://podcasts.apple.com/us/podcast/always-be-connecting/id1722383363

Learn more about Jeremy Yang and Digital Goliath

LinkedIn: https://www.linkedin.com/in/jeremy-yang/

Website: https://digitalgoliath.com.au/