Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement.

Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design.

Solveig explains why branding goes far beyond choosing a logo, colour palette or font. The real work involves understanding where the business is going, what it wants to be known for and how that thinking should influence every customer touchpoint.

They also discuss:

• How to recognise when your business has outgrown its existing brand
• Why founders cannot completely outsource the thinking behind their brand
• Which businesses benefit most from professional branding work
• How smaller businesses can build a useful foundation before hiring a specialist
• What business legacy can look like without building a huge company
• Why experienced creatives still matter in an era of AI-generated design

This episode is for SME owners whose business has grown but whose website, messaging or visual identity no longer feels representative of where the company is today.

Learn more about Solveig Petch
Website ➡️ https://petchy.co/
LinkedIn ➡️ https://www.linkedin.com/in/petchy/
Instagram ➡️ https://www.instagram.com/petchy.co/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/
Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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