AI can help a small business research ideas, develop products and move faster, but handing over all your critical thinking produces generic work.

In this episode of Marketing for SMEs, Jeremy Yang speaks with Tracy Brinkmann, host of The Dark Horse Entrepreneur podcast. Tracy draws on decades of experience across entrepreneurship, corporate marketing, coaching and podcasting to explain where AI genuinely helps smaller businesses and where human judgement still matters.

They discuss how microbusiness owners can use AI as a creative sounding board, test more specific product ideas and extract more value from knowledge they already have. Tracy also shares how his own path took him from addiction and a police raid to working with companies including Coca-Cola, Home Depot and Victoria’s Secret.

They also discuss:

• How one product grew from $250,000 to $5 million in annual Amazon revenue
• What early Facebook advertising was like for businesses
• Why advertising eventually appears on almost every new platform
• The current limits of vibe coding
• AI creatives and the “uncanny valley”
• How email reactivation campaigns can produce revenue from an existing customer list
  
  

This episode is for SME owners, solopreneurs and creators who want to use AI without losing the experience, judgement and original thinking that make their work valuable.

Learn more about Tracy Brinkmann
Website ➡️ https://www.darkhorseentrepreneur.com/
LinkedIn ➡️ https://www.linkedin.com/in/tracybrinkmann/
YouTube ➡️ https://www.youtube.com/@DarkHorseEntrepreneur/videos

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/