William “Billy” Sammons on His Unusual Approach to Local Referrals
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William “Billy” Sammons on His Unusual Approach to Local Referrals
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Most businesses try to generate referrals by asking for them. William “Billy” Sammons builds them by helping local businesses first.
In this episode of Marketing for SMEs, Jeremy Yang speaks with Billy, the creator of Live Local Warm Marketing and author of Warm Marketing: The New Currency. Billy explains how creating useful video content for local businesses helped him build trust, form referral partnerships and become more visible within his community.
They also discuss:
- Why pitching immediately after helping someone can undo the trust you created
- How to choose local businesses that align with your interests and values
- Why community-focused emails can outperform industry updates
- How introverts can use one-to-one interviews to build connections
- How to make relationship-based marketing manageable and repeatable
This conversation is for service professionals, salespeople and business owners who want to build stronger local relationships without relying entirely on cold outreach.
Learn more about William “Billy” Sammons
LinkedIn ➡️ https://www.linkedin.com/in/william-sammons-9951181a/
Live Local Warm Marketing ➡️ https://www.livelocalwarmmarketing.com/
Get the free Connector Blueprint ➡️ https://www.referralblueprint.com/
Warm Marketing: The New Currency ➡️ https://www.amazon.com/dp/B0F6LMY1L8
Live Local Podcast ➡️ https://www.livelocalwarmmarketing.com/the-podcast
Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/
Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw
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