Most advice about creating an offer starts with the target audience, their pain points and what keeps them awake at night.

Humaira Akhter believes established business owners need to start somewhere deeper.

In this episode of Marketing for SMEs, Jeremy Yang speaks with Humaira, creator of the Genius Offer Blueprint™, about finding the “red thread” that connects your experience, strongest work and personal history.

Humaira explains why multi-skilled experts can struggle to choose one clear offer. Being capable of solving many problems can leave a business fragmented, difficult to explain and easy to forget.

Her process looks at the high points, low points and turning points across your life and career. These patterns can reveal the work you are best placed to become known for, rather than forcing you into a niche that does not feel right.

They also discuss:

• The difference between a zone of excellence and a zone of genius
• Why capable business owners repeatedly create offers but never execute them
• How an aligned offer can remain relevant as the market changes
• Why dialogue can uncover context that an AI tool may overlook
• What happens when a business owner keeps waiting to feel ready
  
  

This conversation is for experienced coaches, consultants, creatives and service business owners who can do many things well but are struggling to decide what their business should be built around.

Learn more about Humaira Akhter
Website ➡️ https://humairaakhter.com/
LinkedIn ➡️ https://www.linkedin.com/in/humairaakhter/
Genius Offer Diagnostic ➡️ https://humairaakhter.com/quiz/find_my_redthread
Genius Offer Blueprint™ ➡️ https://humairaakhter.com/geniusofferblueprint

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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