『Marketing for SMEs』のカバーアート

Marketing for SMEs

Marketing for SMEs

著者： Jeremy Yang
無料で聴く

Marketing for SMEs is a podcast for founders and marketing managers running businesses in the $300k to $2m range, trying to make sense of what is actually working in marketing and AI right now, and what is just noise.

Hosted by Jeremy Yang, founder of Digital Goliath, the show brings in specialists who work directly with this segment, across ads, analytics, creative, and AI implementation.

Each episode focuses on how they are helping these businesses, what their offers look like in practice, what they are seeing work or fail in real accounts, and the questions founders tend to ask once they are in it. The aim is to surface real operating context so listeners can judge what is relevant to them, not be told what to do.

Conversations stay grounded, specific, and current, with enough detail for experienced operators to take something from it, or ignore it if it does not fit.

2026 Jeremy Yang 経済学
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  • Chase Aldridge on AI Adoption, Clean Data & Second Brains

    Chase Aldridge on AI Adoption, Clean Data & Second Brains
    2026/07/13

    What happens when your business runs on AI but your data is still a mess?

    Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Chase Aldridge, co-founder of Glitch Cat Club, to talk about how small business owners should actually be thinking about AI adoption.

    Chase shares his path from competitive baseball and biomechanics research into commercial real estate, a shift driven by losing his dad and rethinking what mattered, before AI and automation became his full-time focus.

    They get into the split Chase is seeing between AI "power users" and reluctant "nine to fivers," why messy data breaks AI before it even gets a chance to help, what an AI "harness" actually is, and how tools like Obsidian let you build a second brain that links people, projects, and processes together.

    If you're an SME owner wondering where to even start with AI, this one's worth a listen.

    Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

    Learn more about Chase Aldridge

    Glitch Cat Club ➡️ https://www.glitchcatclub.com/

    LinkedIn ➡️ https://www.linkedin.com/in/chasealdridgeai/

    Learn more about Digital Goliath

    Website ➡️ https://digitalgoliath.com.au/

    Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

    Resources

    Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

    Results ➡️ https://digitalgoliath.com.au/results/

    #AIforBusiness #SmallBusiness
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    31 分
  • Akvile DeFazio on 18 Years of Experience in Paid Social and What's Working in 2026

    Akvile DeFazio on 18 Years of Experience in Paid Social and What's Working in 2026
    2026/07/06

    Akvile DeFazio has been in paid media eighteen years. Twelve of those running her own agency, AKvertise. This one's a good one if you're still running your accounts the old way.

    She and Jeremy get into why hyper-segmenting campaigns doesn't work anymore. Facebook groups everything together now. So even your cold and warm audiences end up in the same campaign. Broad targeting and letting the algorithm sort it out is winning, not manual targeting.

    They also cover tracking (pixel plus Conversions API, and why people still skip it), synthetic UGC and the "uncanny valley" problem with AI-generated creative, why Meta should come before Google for most SMEs, and the rise of Filipino talent in paid media over the last decade.

    Akvile also talks about Social Ad AKademy, the community she built for people who want a career in paid social, not just business owners dabbling in it.

    If you want to learn more about her and her work in paid social, check out:
    LinkedIn ➡️ https://www.linkedin.com/in/akdefazio/
    Her agency, AKvertise ➡️ https://akvertise.com
    Social Ad AKademy ➡️ https://akviledefazio.com/social-ad-akademy/

    Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

    Listen to our podcast, Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

    Connect with Digital Goliath
    Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
    Website ➡️ https://digitalgoliath.com.au/

    Learn more about Digital Goliath
    About Us ➡️ https://digitalgoliath.com.au/about-page/
    Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/
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    25 分
  • Ranya Akacha on What a Fractional CFO/COO Does for an SME

    Ranya Akacha on What a Fractional CFO/COO Does for an SME
    2026/07/07

    Jeremy Yang, founder of Australian paid advertising agency Digital Goliath, sits down with Ranya Akacha, fractional CFO/COO at Real Business Matters, to talk about why SMEs can grow revenue and still end up with nothing left in the bank.

    Ranya covers the financial blind spots most business owners miss, why over-servicing quietly kills margins, and when a business is actually ready for a fractional CFO or COO. They also get into how to price your own time properly, having the pricing conversation with clients who aren't profitable, and building a milestone based roadmap for who to hire next as the business grows.

    If you're running a service business and can't work out where the money's going, this one's for you.

    Learn more about Ranya and Real Business Matters:
    LinkedIn: https://www.linkedin.com/in/ranyaakachaconsultant/

    Website: https://www.realbusinessmatters.com.au

    Learn more about Jeremy Yang and Digital Goliath:
    LinkedIn: https://www.linkedin.com/in/jeremy-yang/
    Website: https://digitalgoliath.com.au/
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    41 分
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