Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round
-
ナレーター：
-
著者：
Being busy can hide a future sales problem.
Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need to start again from zero.
Jeremy Yang speaks with Dan Charles, founder of Codarity, a growth partner built specifically for B2B event service businesses.
Before moving into marketing, Dan spent nearly a decade in the events industry and scaled productions from small local gatherings to shows with more than 3,000 attendees. He later worked inside a large agency before founding Codarity and eventually narrowing its focus to the events industry.
Dan explains why relying on referrals creates unpredictable revenue, how long buying cycles affect event businesses and why running more ads will not necessarily fix a growth plateau.
They also discuss:
- Why serving every type of client made Codarity harder to scale
- The four pillars of Dan’s Evergreen Event Profit System
- How automation keeps the pipeline moving during busy seasons
- Why highly specific LinkedIn content can generate leads with only 150 impressions
- Losing around 60% of Codarity’s clients during COVID
- The hidden opportunities businesses miss when they depend on word of mouth
- Why short marketing trials lead to repeated restarts
This episode is useful for event businesses, agency owners and other service companies that experience uneven demand or rely heavily on referrals.
Learn more about Dan Charles
LinkedIn ➡️ https://uk.linkedin.com/in/dancharles
Codarity ➡️ https://codarity.com/
Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/
Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw
Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/
Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/
Looking for more practical ideas to help you run and grow your business?
Explore Digital Goliath’s latest articles and how-to guides for SME owners.
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/