A bigger business does not always create more freedom. Sometimes it creates more expenses, more offers to sell and more work that the founder never wanted.

In this episode of Marketing for SMEs, Jeremy Yang speaks with Lydia Lee, creator of the Tiny Business Method and founder of Screw the Cubicle.

After building a business with three full-time staff, eight offers and a constant cycle of launches, Lydia realised she had recreated many of the pressures she originally left corporate life to escape.

Lydia explains how established business owners can simplify their offers, marketing and operating model without automatically sacrificing income or impact. She also shares how to recognise whether you have outgrown your work or whether the business itself has become too complicated for you to manage sustainably.

They also discuss:

• Why choosing a profitable niche starts with understanding your skills and lived experience
• The hidden costs of pursuing arbitrary revenue goals
• How to replace constant online marketing with fewer, better-fitting channels
• Why a leaner business can sometimes leave the owner with more profit
• How founder burnout can be a business-model problem

This conversation is for established service business owners, coaches and consultants who have built something successful but no longer enjoy the way it operates.

Learn more about Lydia Lee
Website ➡️ https://screwthecubicle.com/
LinkedIn ➡️ https://www.linkedin.com/in/lydiallee/
YouTube ➡️ https://www.youtube.com/screwthecubicle

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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