Jenna Oberstein on the Social Media Mistake That Makes Businesses Look Awkward
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Jenna Oberstein on the Social Media Mistake That Makes Businesses Look Awkward
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Feeling uncomfortable on camera is not something you can easily hide. Even a small amount of awkwardness becomes far more noticeable once the video is published.
Jeremy Yang speaks with Jenna Oberstein, Founder and Director of ATAG Communication, about helping business owners create social media content that feels natural rather than rehearsed.
Jenna explains why she avoids scripts during content shoots, how she helps clients become more confident on camera and why the business owner is usually the right person to appear in the content. She also shares a practical way for small businesses to plan their own posts using a content calendar and repeatable content segments.
They also discuss:
- Why consistent content can matter more than going viral
- How social media helps potential customers validate a business
- When to manage social media yourself and when to hire someone
- What a social media manager should actually take responsibility for
- How Jenna uses AI without removing the human side of the content
- Why the right client and agency fit matters
This episode is for small business owners who manage their own social media, are considering hiring someone or want to judge whether their current social media work is being handled properly.
Learn more about Jenna Oberstein
LinkedIn ➡️ https://au.linkedin.com/in/jenna-oberstein-045684164
ATAG Communication ➡️ https://www.atagcom.com/
Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/
Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw
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