ビジネスライティング

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section....

この本の目的はただ1つ、「読んだら忘れない読書術を身につけること」です。
そのために、私は読書術に関する本を読み漁りました。

American English speakers use many phrases and expressions on the job. If you don’t know these expressions, you’re left out of the conversation....

In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook....   

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed....

The activities and exercises present in the various units seek to stimulate the student not so much in theoretical language learning, but in active communication in English and reflection on the issues of greatest interest for modern businesses....

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Listen to find out more....

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results....

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business....

You will know how and where to open a high-quality and well-performing blog. You will know how and where to find keywords to write interesting articles that will climb the search engines....

Copywriting is the art of persuading your reader to take some form of action through writing. So, it's time to learn about the great art of copywriting! Listen to find out....

Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales....

This book will assist you to do what you are already doing more effectively and efficiently with minimal stress....

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action....

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players....