検索キーワード： 営業・販売

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

“Pink’s ideas deserve a wide hearing. Corporate boards. . .could do well by kicking out their pay consultants for an hour and reading Pink’s conclusions instead.”—Forbes The New York Times bestseller that gives readers paradigm-shattering ways to think about motivation from the author...

「石の上にも3年」はもう古い！　美容師はもっと稼げる職業になる！！3か月で即戦力、Z世代が次々応募してくる関西No.1美容室代表が教える、“人が辞めない会社”のつくり方。

Questo libro ti mostrerà l'arte di convincere più clienti a spendere più soldi più velocemente. Se hai un'attività, questo libro ti aiuterà a guadagnare di più. Se non hai un'attività, ti aiuterà ad avviarne una. Se hai dei genitori, questo libro ti aiuterà a mandarli in pensione.

無料ツールだけで顧客対応を劇的に効率化！日程調整を自動化することで時間と労力を節約し、ビジネスを加速させる方法を伝授します。

今、セールスレターで商品が売れなくなっています。InstagramやTikTokを中心にショート動画が人々のアテンションを奪い、活字を読む集中力が失われつつあります。

営業組織のマネジメントに悩む上司必見！
根性に頼らず、仕組みで誰でも売れるようになるチームの作り方をお伝えします。

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is...

「薬がない！」。こんな言葉が医療現場で当たり前のように聞かれるほど、薬の供給不足は深刻な状況だ。

In today's turbulent and volatile marketplace, even the most experienced professionals are struggling with the rapid commoditization of their complex, high-value solutions. The complexity of the problems to be solved and the competitive threats we face are increasing at an alarming rate. At the same time, your customers are wrestling with mission-critical decisions and evaluating solutions that all sound the same and come packaged with a high degree of risk and a low probability of success. Your success demands an exceptional strategy and precise execution that must clearly set you apart from your competition.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. 

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

Do you have trouble achieving consistent results in your life sales practice? Perhaps this book could help. I've put together in this book most of the process, systems, and techniques that have helped me in my career. Whether you are a seasoned veteran in the life industry or just starting your practice, this book might be what you've been looking for. Are you struggling with objections from prospects? Having trouble finding qualified prospects? Looking for a new strategy or plan of action? Do you have trouble explaining insurance in a simple matter of fact way?

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Brought to you by Penguin. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders...

As presentation coach to America's top CEOs, Tony Jeary is known as Mr. Presentation. In his work with more than 500 world-class organizations in 35 countries, he has found a common denominator in every situation: Your success in life depends upon how you approach the millions of opportunities before you. In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results!

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

Innovating Innovation! answers the trillion-dollar question, “What can large companies do to innovate as easily as their disruptive startup competitors?” Corporate executives will learn how they can catch up and unlock the same quick-to-market innovations startups use to rapidly disrupt whole industries.

The retreat industry is exploding-but most retreat leaders are still marketing like it’s 2014.Posting randomly. Relying on word-of-mouth. Discounting out of fear. Buried in Google. Invisible to AI. Burned out on social media. The marketing world changed. The retreat world didn’t get the memo. This book is the memo. Retreat Business Marketing is the first complete marketing playbook built specifically for retreat leaders, coaches, healers, and venue owners who want to consistently fill retreats-without burning themselves out.

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm...