『Subscribed』のカバーアート

Subscribed

Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

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タイトルを￥1,989で購入し、 プレミアムプランに登録する ￥1,890で会員登録し購入
期間限定：2026年1月29日(日本時間)に終了
2026年1月29日までプレミアムプランが3か月 月額99円キャンペーン開催中。詳細はこちら。
オーディオブック・ポッドキャスト・オリジナル作品など数十万以上の対象作品が聴き放題。
オーディオブックをお得な会員価格で購入できます。
会員登録は4か月目以降は月額1,500円で自動更新します。いつでも退会できます。
オーディオブック・ポッドキャスト・オリジナル作品など数十万以上の対象作品が聴き放題。
オーディオブックをお得な会員価格で購入できます。
30日間の無料体験後は月額￥1500で自動更新します。いつでも退会できます。

Subscribed

著者： Tien Tzuo, Gabe Weisert
ナレーター： Tien Tzuo, Dan Woren
タイトルを￥1,989で購入し、 プレミアムプランに登録する ￥1,890で会員登録し購入

期間限定：2026年1月29日(日本時間)に終了

30日間の無料体験後は月額￥1500で自動更新します。いつでも退会できます。

￥2,700 で購入

￥2,700 で購入

概要

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo.

Includes a bonus PDF of illustrations.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

 Eコマース インターネット・ソーシャルメディア ソーシャルメディア プロパガンダ・政治心理学 マーケティング・セールス 営業・販売 投資・取引 政治・政府 選挙・政治的プロセス

批評家のレビュー

This book is ostensibly about subscription models, but it's ultimately about the future of business. In Subscribed, you'll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry you're in (Aaron Levie)
Tien Tzuo, who I was lucky enough to hire as my eleventh employee at Salesforce, has written the definitive playbook for anyone navigating the most important business model shift of our time. The subscription model is exploding everywhere, and nobody knows how to steer through this shift better than Tien (Marc Benioff)
Tien Tzuo is the godfather of the subscription economy and now he shares his unparalleled wisdom in this book. A must read for anyone who wants to have a breakout company. (Maynard Webb)
Tzuo dissects the building blocks of what may be the greatest shift in business in the last twenty years; the move to a recurring revenue/subscription based model. For any business looking to break the chains of episodic, transactional commerce, Tien's book is a must-read (Scott Galloway)
Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous (Nir Eyal)
All in all, Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices (Tom Taulli)
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