検索キーワード： 社会学

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Beyond race or class, our lives are defined by a powerful, unspoken system of divisions. Pulitzer Prize-winning author Isabel Wilkerson gives an astounding portrait of this hidden phenomenon. Linking America, India and Nazi Germany, Wilkerson reveals how our world has been shaped by caste - and how its rigid, arbitrary hierarchies still divide us today. With clear-sighted rigour, Wilkerson unearths the eight pillars that connect caste systems across civilisations and demonstrates how our own era of intensifying conflict and upheaval has arisen as a consequence of caste.

人の身体は50歳を過ぎると、あちこちに痛みが出てくるもの。日本人は「我慢は美徳」とばかりに耐えようとするが、痛みは生活の質を落とすだけでなく、我慢するほどに強まる仕組みになっているから無意味だ。

The top 1 percent of Americans control 40 percent of the nation's wealth. And, as Joseph E. Stiglitz explains, while those at the top enjoy the best health care, education, and benefits of wealth, they fail to realize that "their fate is bound up with how the other 99 percent live." Stiglitz draws on his deep understanding of economics to show that growing inequality is not inevitable. He examines our current state, then teases out its implications for democracy, for monetary and budgetary policy, and for globalization. He closes with a plan for a more just and prosperous future.

あなたの「懐かしい」は誰かの「武器」になる。人類史上、最も危険で、最も癒され、最も儲かる「エモい」感情の正体。政治やビジネスを動かし、消費を煽る、知られざる力とは。本当に「昔は良かった」のか。

Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence.

医学は、人体の構造・機能の美しさを明らかにし、病気の成り立ちを理解し、多くの病気にひそむ謎を解いていくことで、膨大な数の治療手段を生み出してきた。

My Big TOE: Awakening, written by a nuclear physicist in the language of contemporary culture, unifies science and philosophy, physics and metaphysics, mind and matter, purpose and meaning, the normal and the paranormal. The entirety of human experience (mind, body, and spirit) including both our objective and subjective worlds is brought together under one seamless scientific understanding.

かつては水産物の争奪戦で中国に敗れ問題になった「買い負け」。しかしいまや、半導体、LNG(液化天然ガス)、牛肉、人材といったあらゆる分野で日本の買い負けが顕著になっている。

終身雇用制が崩れても、なぜ先輩・後輩の関係は変わらないのか？　日本の組織で上司の上司に告げ口をするのが許されない理由とは？　なぜ序列の意識なしに席に着くこともできないのか？　

Isolated by Mexico's deadly Copper Canyons, the blissful Tarahumara Indians have honed the ability to run hundreds of miles without rest or injury. In a riveting narrative, award-winning journalist and often-injured runner Christopher McDougall sets out to discover their secrets. In the process, he takes his audience from science labs at Harvard to the sun-baked valleys and freezing peaks across North America, where ever-growing numbers of ultra-runners are pushing their bodies to the limit.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Based on a wildly popular UC Berkeley course, a primer on how to think critically, make sound decisions, and solve problems—individually and collectively—using scientists’ tricks of the trade.

In Mastery, Robert Greene's fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world's masters.

At the heart of this classic, seminal book is Julian Jaynes' still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only 3,000 years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion - and indeed our future.

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true? While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He was also producing for the ear. In the audiobook version of Talking to Strangers, you’ll hear the voices of people he interviewed - scientists, criminologists, military psychologists.

テロリズム、インテリジェンス、サイバーセキュリティ等は、遠い世界のことと思いがちですが、こうした問題は意外にも私たちの日常生活とも密接に結びついています。

Drawing together many histories - of anatomical evolution and city design, of treadmills and labyrinths, of walking clubs and sexual mores - Rebecca Solnit creates a fascinating portrait of the range of possibilities presented by walking. Arguing that the history of walking includes walking for pleasure as well as for political, aesthetic, and social meaning, Solnit focuses on the walkers whose everyday and extreme acts have shaped our culture, from philosophers to poets to mountaineers.

Political and generational divides often dictate how questions such as these are answered, and when asked most people give automatic answers that roughly align with the broader position they believe is right - though many flounder when asked to detail their reasoning. This creates cultural and political tribes, makes people nervous about engaging at all, or leads to the issues to be trivialised or attributed to the excessive sensitivity of 'snowflakes' to 'identity politics'.

Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures - whether they be PTA, church, or political parties - have disintegrated. Until the publication of this groundbreaking work, no one had so deftly diagnosed the harm that these broken bonds have wreaked on our physical and civic health, nor had anyone exalted their fundamental power in creating a society that is happy, healthy, and safe.