In this episode of The Selling’s Creative Podcast, Brad Eather sits down with generational intelligence expert and founder of The Praxis Collective, Katie Iles, to unpack the real story behind Gen Z in the workplace.

From hyper-connectivity and algorithmic influence to shifting expectations of leadership, Katie challenges the stereotypes and shows us how Gen Z is actually revealing the flaws in our current systems not creating them.

🔎 Topics we explore:

• Why Gen Z communicates differently and what to do about it.
• How broken workplace playbooks are clashing with modern values.
• The concept of scaffolding as a new leadership model.

What happens when we value people for who they are, not just what they produce?

As Katie puts it: "Gen Z isn’t the end of work as we know it—they’re the beginning of work that actually works for everyone."

This conversation isn’t just about a generation, it’s about humanity, creativity, and the urgent need to rehumanize the modern workplace. Whether you’re a CEO, team leader, or just someone navigating change, this episode will shift your perspective.

🔗 Connect with Katie or find her at www.thepraxiscollective.com

✨ Hosted by Brad Eather | Brought to you by Tomorrow Communications

In this episode of Selling’s Creative, host Brad Eather sits down with music industry veteran Ron Haryanto for an expansive conversation about creativity, participation, and the shifting dynamics of both the music and sales industries.

Ron’s journey spans chart-topping success as a singer-songwriter, international performance, and leadership roles as CEO of Abbey Road Institute and GM at Studios 301. But beyond the accolades, this episode dives into something deeper: how creative professionals—and salespeople—must evolve, adapt, and take ownership in a world increasingly shaped by digital platforms and new expectations.

Together, Brad and Ron explore:

• 🛫 What it takes to break into an industry from scratch—without connections—and how Ron built a network through grit, self-promotion, and relentless follow-up.

• 📲 The parallel evolution of the music and sales industries as they transition from relationship-first to content-first environments.

• 🎭 The blurred lines between artist and content creator—and how today’s expectations force creatives to be marketers, producers, and brands in their own right.

• 🎯 Why participation isn’t optional in the modern world—and how showing up is now table stakes for relevance, connection, and growth.

• 💡 The role of creativity in business decision-making, and how Ron’s creative instincts helped him carve new roles and lead with vision in corporate spaces.

• 🧠 A fresh definition of creativity: providing clarity and direction where none exists—and why that's a superpower in both art and enterprise.

Whether you're an artist, entrepreneur, or sales professional, this conversation offers a candid and inspiring lens into what it really means to be creative—and how to build something meaningful in a fast-changing world.

🔗 Follow ⁠Ron Haryanto on LinkedIn

⁠Instagram: @brandnewjones

🎧 Tune in and discover how to think bigger, participate fully, and create your own opportunities—on this episode of Selling’s Creative.

00:00 Introduction to the Creative Shift in Sales

02:55 Ron Haryanto's Journey in the Music Industry

05:34 Transitioning from Old to New: The Music Industry's Evolution

08:11 The Relentless Pursuit of Success

11:02 Adapting to New Tools and Expectations

13:35 The Changing Landscape of Creativity and Metrics

16:23 Balancing Artistry and Business in the Digital Age

20:49 Overcoming Hesitancy in the Digital Age

25:42 Navigating the Business Landscape

31:49 Building Confidence Through Experience

36:09 Defining Creativity and Its Framework

In this episode of Selling’s Creative, Brad Eather sits down with happiness researcher and TEDx speaker Declan Edwards to explore a topic that’s too often overlooked in sales: the science and skills of happiness.

This isn’t just about good vibes and pizza parties. It’s about measurable impact—on resilience, sales performance, and your bottom line.

🔎Discover how redefining workplace happiness can boost productivity, lower burnout, and drive better business outcomes—especially in high-pressure environments like sales. Learn why investing just 2% of payroll into employee experience could return over 3X in value, and how soft skills like empathy, adaptability, and self-awareness will become your most powerful assets in the AI age.

Whether you're leading a small team or scaling a growing business, this episode offers a powerful blueprint for thriving in the future of work.

📃Here's a list of things you'll learn.

• Why contentment—not just achievement—is the true foundation of happiness
• How dopamine-driven “quick wins” can sabotage long-term motivation
• The five key pillars of workplace happiness (and how to measure them)
• The ROI of investing in employee experience
• How happiness skills can make salespeople 37% more effective
• Why the next era of business success belongs to those who lead with human skills

This episode will change how you think about performance, culture, and what it really means to lead.

👉 Listen now and join the shift toward more human-centered sales and leadership.

00:00 The Pursuit of Happiness in Sales
01:22 Defining Happiness: A Personal Journey
03:43 The Balance of Happiness: Contentment vs. Achievement
07:53 Dopamine and Digital Distractions
11:59 Learning the Skills of Happiness
15:10 The Role of Soft Skills in the Age of AI
19:22 Happiness in the Workplace: A New Perspective
23:52 Investing in Employee Experience
26:25 Actionable Strategies for Workplace Happiness
27:45 Measuring Workplace Happiness
31:10 The Misconception of Resilience
34:54 Four Steps to Happiness Skills
39:30 Defining Creativity in the Workplace

In this episode of the Selling Creative Podcast, host Brad Eather sits down with Erin Faehrmann, Chief Play Officer, to unpack the surprising power of play in adulthood.

From boosting team collaboration and emotional safety to enhancing resilience and problem-solving, Erin shares how integrating play into the workplace can transform culture and support change management. Discover how understanding individual play styles and team dynamics leads to stronger trust, better communication, and increased motivation—especially in remote environments.

👉 Learn why leaders need clear intentions when introducing play, how to spark creativity through imagination, and why upstream thinking can prevent downstream issues.

👉 Whether you're a team leader, creative professional, or culture builder, this episode offers fresh insight into the transformative potential of play in professional spaces.

Listen now and rethink the role of play in your organization.

Contact Erin Faehrmann at 📧leadwithplay@hotmail.com

00:00 The Importance of Play in Adulthood

03:07 Understanding the Role of a Chief Play Officer

06:09 Reclaiming Freedom and Autonomy in the Workplace

09:00 The Impact of Play on Workplace Culture

11:59 Exploring Individual Play Styles

15:09 Creativity and Play: A New Perspective

17:55 Navigating Change with Play

20:55 Building Resilience Through Play

23:52 Motivation and the Role of Play

26:47 Facilitating Collaboration Through Play

33:34 Building Trust Through Collaboration

36:04 Understanding Roles and Interdependencies

38:47 The Importance of Upstream Thinking

42:49 Engaging Through Play and Creativity

48:49 Fostering Connection in Virtual Environments

52:58 Defining Creativity and Its Many Forms

In this episode of Selling’s Creative, Brad Eather sits down with Gaurav Devsarmah, Head of AI Strategy & Solutions at Warp Development, to demystify the real-world role of AI in modern sales.

They explore how AI is reshaping the sales process—from personalized outreach and proposal building to co-creating with clients in real-time.

Gaurav shares insights on AI agents, knowledge retention, the importance of structuring business data, and why soft skills matter more than ever.

Whether you're in sales, tech, or just trying to stay relevant, this episode will help you see AI not as a threat, but as a tool for unlocking creativity and business value.

00:00 Introduction to AI in Business

02:19 AI's Impact on Various Industries

05:13 The Unique Perspective of AI in Business

07:40 Using AI for Sales and Proposals

11:34 The Human Element in AI Utilization

14:21 Behavioural Changes with AI Integration

19:56 Understanding AI Agents

22:19 The Role of AI Agents in Business

25:06 Organizing Information for AI Understanding

27:41 The Importance of Contextual Information

31:01 The Future of Junior Roles in AI

38:38 Creativity in the Age of AI

In this episode, Brad Eather and guest Bruno Rodriguez dive deep into the intersection of digital communication, sales, and SEO, unpacking how the internet has drastically shifted buyer behaviour.

Brad and Bruno explore how SEO and content creation work together to drive organic traffic, fuel social selling, and amplify a brand’s credibility—especially by leveraging employees’ unique perspectives.

They discuss the transformative role of AI in personal branding, shifting search habits across generations, and the challenge of standing out in a crowded digital space. From AI tools reshaping branding to the rise of visual and experiential content, they share strategies for thriving in today’s evolving digital landscape.

The episode closes with a reflection on creativity in the age of AI, highlighting the enduring importance of taste and curation.

00:00 The Evolution of Digital Communication and Sales

10:01 Understanding SEO and Its Impact on Sales

20:04 Leveraging Content for SEO and Social Media

30:04 Empowering Employees for Content Creation

36:03 Shifting Search Habits Among Generations

40:04 The Evolution of Online Experiences

49:54 Navigating Content Creation in a Crowded Space

56:01 Defining Creativity in the Age of AI

In this episode of the Selling Creative Podcast, host Brad Eather speaks with Alex Cuttiford, a former carpenter turned career development expert and podcast host.

Discussing Alex's journey from carpentry to career coaching, Alex get's deep into the importance of personal branding, and how podcasting can create valuable connections and insights. Sharing his experiences and the lessons learned from interviewing diverse guests we explore the significance of self-awareness, networking, and taking actionable steps in career development.

00:00 Journey of Self-Discovery and Career Transition

03:41 The Birth of Brand My Career

09:29 The Power of Digital Communication in Career Development

16:52 Common Themes in Career Paths

20:34 The Importance of Self, Others, and Actions

24:35 Creativity and the Pleasure of Being the Cause