
AI TODAY : AI's Role in Sales & Business - Gaurav Devsarmah
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In this episode of Selling’s Creative, Brad Eather sits down with Gaurav Devsarmah, Head of AI Strategy & Solutions at Warp Development, to demystify the real-world role of AI in modern sales.
They explore how AI is reshaping the sales process—from personalized outreach and proposal building to co-creating with clients in real-time.
Gaurav shares insights on AI agents, knowledge retention, the importance of structuring business data, and why soft skills matter more than ever.
Whether you're in sales, tech, or just trying to stay relevant, this episode will help you see AI not as a threat, but as a tool for unlocking creativity and business value.
Chapters
00:00 Introduction to AI in Business
02:19 AI's Impact on Various Industries
05:13 The Unique Perspective of AI in Business
07:40 Using AI for Sales and Proposals
11:34 The Human Element in AI Utilization
14:21 Behavioural Changes with AI Integration
19:56 Understanding AI Agents
22:19 The Role of AI Agents in Business
25:06 Organizing Information for AI Understanding
27:41 The Importance of Contextual Information
31:01 The Future of Junior Roles in AI
38:38 Creativity in the Age of AI