『Ethical Selling: Navigating Sales with Integrity - Fred Copestake』のカバーアート

Ethical Selling: Navigating Sales with Integrity - Fred Copestake

Ethical Selling: Navigating Sales with Integrity - Fred Copestake

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 What does it mean to sell ethically? It means being human. In this milestone 10th episode of Selling is Creative, host Brad Eather sits down with renowned sales trainer and author Fred Copestake to unpack the powerful topic of ethical selling and its growing importance in the modern sales environment. Whether you’re a business owner leading a sales team or a sales professional navigating the pressure of quotas, this episode offers invaluable insights into: How to sell without compromising your values The role of authenticity and curiosity in building real customer trust Why modern buyers expect more than features—they want clarity and partnership How to align sales training and company culture with ethical frameworks The shift from sleazy sales tactics to value-driven conversations Why salespeople must become sense-makers—not walking websites Practical tools from Fred’s book Ethical Selling that you can apply right away Fred shares stories, tactical approaches, and thought-provoking analogies—like how rugby refereeing shaped his views on leadership and communication—to show how ethical selling isn’t just good for business; it’s more effective and sustainable. If you’ve ever felt the tension between hitting sales targets and doing right by your customers, this episode is for you. 📚 Get in touch with Fred Copestake on LinkedIn. Learn more about Ethical Selling by purchasing: Ethical Selling on Amazon Chapters 00:00 Introduction and Milestones 01:22 The Role of Refereeing in Communication 03:32 Exploring Ethical Selling 07:08 The Importance of Relationships in Sales 10:00 Training and Responsibility in Ethical Selling 14:45 Navigating Internal Pressures in Sales 18:46 The Changing Landscape of Sales 24:44 The Sales Journey as a Partnership 27:19 Navigating Customer Journeys 27:59 Understanding Value in Sales 33:31 The Mystery of Value 35:15 The Role of Questions in Sales 36:20 End-to-End Sales Ownership 38:09 Harnessing Insights from Conversations 39:45 Ethics and Authenticity in Selling 44:44 Professional Development through Social Media 47:14 The Essence of Ethical Selling 50:29 Creativity in Sales
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