#13 Understanding Gen Z: The Catalyst for Change - Katie Isles
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#13 Understanding Gen Z: The Catalyst for Change - Katie Isles
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In this episode of The Selling’s Creative Podcast, Brad Eather sits down with generational intelligence expert and founder of The Praxis Collective, Katie Iles, to unpack the real story behind Gen Z in the workplace.
From hyper-connectivity and algorithmic influence to shifting expectations of leadership, Katie challenges the stereotypes and shows us how Gen Z is actually revealing the flaws in our current systems not creating them.
🔎 Topics we explore:
- Why Gen Z communicates differently and what to do about it.
- How broken workplace playbooks are clashing with modern values.
- The concept of scaffolding as a new leadership model.
What happens when we value people for who they are, not just what they produce?
As Katie puts it: "Gen Z isn’t the end of work as we know it—they’re the beginning of work that actually works for everyone."
This conversation isn’t just about a generation, it’s about humanity, creativity, and the urgent need to rehumanize the modern workplace. Whether you’re a CEO, team leader, or just someone navigating change, this episode will shift your perspective.
🔗 Connect with Katie or find her at www.thepraxiscollective.com
✨ Hosted by Brad Eather | Brought to you by Tomorrow Communications