In this episode of Selling’s Creative, host Brad Eather sits down with music industry veteran Ron Haryanto for an expansive conversation about creativity, participation, and the shifting dynamics of both the music and sales industries.

Ron’s journey spans chart-topping success as a singer-songwriter, international performance, and leadership roles as CEO of Abbey Road Institute and GM at Studios 301. But beyond the accolades, this episode dives into something deeper: how creative professionals—and salespeople—must evolve, adapt, and take ownership in a world increasingly shaped by digital platforms and new expectations.

Together, Brad and Ron explore:

• 🛫 What it takes to break into an industry from scratch—without connections—and how Ron built a network through grit, self-promotion, and relentless follow-up.

• 📲 The parallel evolution of the music and sales industries as they transition from relationship-first to content-first environments.

• 🎭 The blurred lines between artist and content creator—and how today’s expectations force creatives to be marketers, producers, and brands in their own right.

• 🎯 Why participation isn’t optional in the modern world—and how showing up is now table stakes for relevance, connection, and growth.

• 💡 The role of creativity in business decision-making, and how Ron’s creative instincts helped him carve new roles and lead with vision in corporate spaces.

• 🧠 A fresh definition of creativity: providing clarity and direction where none exists—and why that's a superpower in both art and enterprise.

Whether you're an artist, entrepreneur, or sales professional, this conversation offers a candid and inspiring lens into what it really means to be creative—and how to build something meaningful in a fast-changing world.

🔗 Follow ⁠Ron Haryanto on LinkedIn

⁠Instagram: @brandnewjones

🎧 Tune in and discover how to think bigger, participate fully, and create your own opportunities—on this episode of Selling’s Creative.

00:00 Introduction to the Creative Shift in Sales

02:55 Ron Haryanto's Journey in the Music Industry

05:34 Transitioning from Old to New: The Music Industry's Evolution

08:11 The Relentless Pursuit of Success

11:02 Adapting to New Tools and Expectations

13:35 The Changing Landscape of Creativity and Metrics

16:23 Balancing Artistry and Business in the Digital Age

20:49 Overcoming Hesitancy in the Digital Age

25:42 Navigating the Business Landscape

31:49 Building Confidence Through Experience

36:09 Defining Creativity and Its Framework