In this episode of Selling’s Creative, Brad Eather sits down with happiness researcher and TEDx speaker Declan Edwards to explore a topic that’s too often overlooked in sales: the science and skills of happiness.

This isn’t just about good vibes and pizza parties. It’s about measurable impact—on resilience, sales performance, and your bottom line.

🔎Discover how redefining workplace happiness can boost productivity, lower burnout, and drive better business outcomes—especially in high-pressure environments like sales. Learn why investing just 2% of payroll into employee experience could return over 3X in value, and how soft skills like empathy, adaptability, and self-awareness will become your most powerful assets in the AI age.

Whether you're leading a small team or scaling a growing business, this episode offers a powerful blueprint for thriving in the future of work.

📃Here's a list of things you'll learn.

• Why contentment—not just achievement—is the true foundation of happiness
• How dopamine-driven “quick wins” can sabotage long-term motivation
• The five key pillars of workplace happiness (and how to measure them)
• The ROI of investing in employee experience
• How happiness skills can make salespeople 37% more effective
• Why the next era of business success belongs to those who lead with human skills

This episode will change how you think about performance, culture, and what it really means to lead.

👉 Listen now and join the shift toward more human-centered sales and leadership.

00:00 The Pursuit of Happiness in Sales
01:22 Defining Happiness: A Personal Journey
03:43 The Balance of Happiness: Contentment vs. Achievement
07:53 Dopamine and Digital Distractions
11:59 Learning the Skills of Happiness
15:10 The Role of Soft Skills in the Age of AI
19:22 Happiness in the Workplace: A New Perspective
23:52 Investing in Employee Experience
26:25 Actionable Strategies for Workplace Happiness
27:45 Measuring Workplace Happiness
31:10 The Misconception of Resilience
34:54 Four Steps to Happiness Skills
39:30 Defining Creativity in the Workplace