You know that post-launch pit in your stomach?

All those registrants showed up… and then ghosted at checkout? 😬

This week, Taylor and Diana flip the script on “no.”

You’ll see why your non-buyers aren’t rejection—they’re near-buyers on their own timeline.

We’ll unpack the psychology of timing, the follow-up moves that turn ghosted checkouts into future clients, and the always-on systems that keep your warmest leads… warm.

You’ll Learn

• Why a “no” today really means “not yet”
• 
  
• How low-ticket offers become high-ticket sales
• 
  
• How to keep momentum alive with downsells, micro-yeses, and follow-up automations
• 
  
• The truth about fake urgency (and what to do instead)
• 
  
• How to read your post-launch data without spiraling into drama
• 
  

04:10 $47 mini → $12,000 program: a real example of nurture that works

06:19 Timing vs. rejection: the belief shift that changes everything

07:05 Ditching fake urgency and meeting buyers when they’re ready

08:15 Keeping momentum with downsells, mini-offers, and micro-yeses

09:16 “Everywhere” without burnout: automated post-launch follow-up

11:13 Data over drama - using the numbers (not emotion) to drive decisions

12:05 What your metrics actually mean

14:36 Recap + the biggest reframe: non-buyers are your goldmine

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable,...

If you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention.

Because… no.

Not all subscribers are buyers. Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”.

In this episode of Launch Confidential, Taylor and Diana break down:

• Why list alignment beats list size every time
• The 3 sneaky ways your freebie might be attracting the wrong audience
• How your lead magnet quietly decides whether your next launch flops or flies
• The difference between browsers (DIY dreamers) and buyers (wallets ready)

You’ll also get access to a 3-minute self-check quiz to see if your list is full of future buyers or inbox squatters.

By the end of this episode, you’ll walk away knowing how to audit your freebie, align it with your paid offer, and start growing a list that actually converts.

Bottom line: It’s not how many people you attract. It’s who you attract - and your lead magnet is the bouncer at the door.

[00 : 00 : 55] The “bigger list” myth that keeps coaches stuck in launch limbo

[00 : 03 : 45] Why alignment beats size every single time

[00 : 05 : 20] Three ways your freebie quietly misfires

[00 : 07 : 20] Diana’s viral freebie flop (and what it cost her)

[00 : 08 : 40] Why your list is only as good as your lead magnet

[00 : 09 : 25] How aligned lead magnets create easier, higher-converting launches

[00 : 10 : 55] The belief shift: bigger isn’t better — aligned is better (even if it’s smaller)

[00 : 11 : 30] Take the quiz: is your list full of buyers or browsers?

“A big list full of the wrong people doesn’t make your launches easier, it just magnifies your frustration.” – Diana

“Browsers binge your content. Buyers bring their wallet.” – Taylor

“Alignment beats size every single time.” – Diana

“Your freebie is either building buyers or wasting your ad spend.” – Taylor

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round,...

Pouring all your ad spend into cold traffic…and wondering why results whiplash?

In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal — warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers.

Get a break down the numbers that have your launches feeling like Groundhog Day with cold, hard conversion data — and show you exactly how to stack your launch cycles with a higher ratio of people who are already halfway to yes.

You’ll learn:

• The conversion metrics that matter (and the ones that don’t)

• How to warm your list between launches without burning out

• Simple “micro-yes” offers that turn lurkers into ready buyers

By the end, you’ll see exactly how a smaller, warmer list beats a massive cold one — every single time.

[00 : 00 : 55] THE question: Why chase cold when warm converts 5x better?

[00:01:35] The data that explains why some launches flop and others crush

[00 : 02 : 00] “Crowded mall” vs. “dinner party” — the analogy that explains everything

[00 : 03 : 25] The math that proves size doesn’t matter (list size, that is)

[00 : 04 : 55] Why warm audiences make launches lighter — and your heart rate lower

[00 : 06 : 15] The real role of cold traffic — and how to make it work for you

[00 : 07 : 45] How to nurture between-launches (without posting daily)

[00 : 08 : 35] The $1-a-day awareness ad that keeps you visible year-round

[00 : 09 : 20] Why your “non-buyers” are actually your next buyers

[00 : 10 : 10] Mini-offers and micro-yeses — the bridge from lurker to loyal

[00 : 11 : 55] Quick recap — warm leads, steady nurture, predictable sales

“Stop chasing a bigger list. Chase a warmer list.” – Taylor

“Cold traffic is a megaphone in a mall. Warm traffic is a dinner party.” – Diana

“Your job isn’t to fill seats, it’s to pre-heat the room.” – Taylor

“Predictability lives in your runway, not your cart open.” – Diana

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or...

Still cramming all your trust-building, objection-handling, and closing into five frantic days?

Still treating cart close like “The End” instead of the starting gun for your next launch?

In this episode of Launch Confidential, Taylor and Diana reframe launch week as the receipt printer, not the whole business model. You’ll learn how to turn your runway into a system that nurtures, automates, and compounds so you stop relying on launch week heroics and start getting predictable results - that scale.

[00:01:05] What your “runway” actually is — and when it starts

[00:02:15] Launch Week’s real job: support decisions (don’t persuade)

[00:04:20] The 3 main jobs of your runway

[00:10:45] Automate post-launch follow-up and a simple downsell path

[00:13:15] Why ghosting warm leads kills momentum (and how not to…)

[00:14:35] The Five I’s content framework for between-launch content

[00:18:05] Cold vs. warm launches: why runway work pays off

[00:19:20] Quick recap + how to predict your next launch results

“Launch week isn’t where you prove yourself, it’s where ready buyers choose transformation.” – Taylor

“Cart close isn’t the end of your launch. It’s the start of your runway.” – Diana

“Buyers aren’t paying for more information, they’re paying for belief in their future.” – Taylor

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for marketing systems and strategies that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.

Are you exhausted by launch cycles that feel like a sprint… only to end with a trickle of sales? Do you ghost your list the minute cart closes, secretly hoping things will “just work out better next time”?

In this kickoff episode of Launch Confidential, Taylor and Diana break down why unpredictable launch results aren’t a “funnel problem” — they’re a system gap. You’ll learn how your non-buyers (aka launch leftovers) are actually your most valuable growth asset, and why the runway between launches is where scalable, predictable sales are built.

You’ll walk away with the mindset shifts, data, and post-launch systems to make every launch stack on the last… instead of starting from zero every time.

[00:01:30] The post-launch hangover & the #1 mistake coaches make after every launch

[00:03:45] The “Three Feet from Gold” story that’ll change how you see non-buyers

[00:06:30] The conversion math that’ll make you rethink every cold launch

[00:08:45] Why your runway is your real business model

[00:12:00] How to keep showing up without burning out

[00:15:10] What warm-launch calm feels like (and why cold launches are so 2019)

[00:18:55] The Free People nurture strategy that every coach needs to steal

[00:22:40] The four shifts that make launches stack instead of reset

“The most valuable part of your launch isn’t the buyers — it’s the people who haven’t bought yet. They’re your goldmine.” – Taylor Marks

“Cart close isn’t the end of your launch. It’s the start of your runway.” – Diana Toronto

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists...

If every launch feels like starting from zero again, it’s time to start building momentum that lasts.

We’re Taylor Marks and Diana Toronto, co-founders of Launch Babes - helping coaches create predictable sales all year long, not just during launch week.

Launch Confidential: turning launch leftovers into loyal clients with marketing systems and strategies that just WORK.