Pouring all your ad spend into cold traffic…and wondering why results whiplash?

In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal — warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers.

Get a break down the numbers that have your launches feeling like Groundhog Day with cold, hard conversion data — and show you exactly how to stack your launch cycles with a higher ratio of people who are already halfway to yes.

You’ll learn:

• The conversion metrics that matter (and the ones that don’t)

• How to warm your list between launches without burning out

• Simple “micro-yes” offers that turn lurkers into ready buyers

By the end, you’ll see exactly how a smaller, warmer list beats a massive cold one — every single time.

[00 : 00 : 55] THE question: Why chase cold when warm converts 5x better?

[00:01:35] The data that explains why some launches flop and others crush

[00 : 02 : 00] “Crowded mall” vs. “dinner party” — the analogy that explains everything

[00 : 03 : 25] The math that proves size doesn’t matter (list size, that is)

[00 : 04 : 55] Why warm audiences make launches lighter — and your heart rate lower

[00 : 06 : 15] The real role of cold traffic — and how to make it work for you

[00 : 07 : 45] How to nurture between-launches (without posting daily)

[00 : 08 : 35] The $1-a-day awareness ad that keeps you visible year-round

[00 : 09 : 20] Why your “non-buyers” are actually your next buyers

[00 : 10 : 10] Mini-offers and micro-yeses — the bridge from lurker to loyal

[00 : 11 : 55] Quick recap — warm leads, steady nurture, predictable sales

“Stop chasing a bigger list. Chase a warmer list.” – Taylor

“Cold traffic is a megaphone in a mall. Warm traffic is a dinner party.” – Diana

“Your job isn’t to fill seats, it’s to pre-heat the room.” – Taylor

“Predictability lives in your runway, not your cart open.” – Diana

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

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Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or...