You know that post-launch pit in your stomach?

All those registrants showed up… and then ghosted at checkout? 😬

This week, Taylor and Diana flip the script on “no.”

You’ll see why your non-buyers aren’t rejection—they’re near-buyers on their own timeline.

We’ll unpack the psychology of timing, the follow-up moves that turn ghosted checkouts into future clients, and the always-on systems that keep your warmest leads… warm.

You’ll Learn

• Why a “no” today really means “not yet”
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• How low-ticket offers become high-ticket sales
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• How to keep momentum alive with downsells, micro-yeses, and follow-up automations
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• The truth about fake urgency (and what to do instead)
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• How to read your post-launch data without spiraling into drama
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04:10 $47 mini → $12,000 program: a real example of nurture that works

06:19 Timing vs. rejection: the belief shift that changes everything

07:05 Ditching fake urgency and meeting buyers when they’re ready

08:15 Keeping momentum with downsells, mini-offers, and micro-yeses

09:16 “Everywhere” without burnout: automated post-launch follow-up

11:13 Data over drama - using the numbers (not emotion) to drive decisions

12:05 What your metrics actually mean

14:36 Recap + the biggest reframe: non-buyers are your goldmine

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 Take our Buyers vs. Browsers Quiz

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable,...